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Marketing: Assess your business idea against each of the following - AIDA, USP, 4Ps

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´╗┐Alain Litumba Unit 19: Marketing Mix P1: Assess your business idea against each of the following * AIDA(s) model of buyer decision making * USP(unique selling point) * Segmentation(different groups of customer) * Target Market(people you are selling to) * Marketing Mix(4P?s) AIDA(s) Attention: This the first step of customer decision , we will try to Attract attention of customers, for example; by putting very low price, by selling a unique product or by making attractive promotion . Information: After, attracting customer?s attention, they would want more information about our product. For example; we could create a website, hire employees and make brochures about our product so customers will find information about them. Decision: We have attracted the customers and he is looking information about our product. Now, customers know the price and size of product, they are in stage of decision (they think about, if they should buy the product or not). In this stage, we must influence the decision of buyers. We could influence their decision by our employees, by being the cheapest or by offering vouchers when they buy our products. ...read more.


Our company name is Blue Harpour; we are specialized in clothing and accessories. We sell T-shirt, suits, shoes, belts, socks, shorts, jumper, sports clothes and many others product. We have decided that our target market will be men; we are targeting men, who are between 15 and 40 years, who like to dress well, from any background and from any location. Our product are affordable for professional people, we have high prices. Identify our target market will allow to attract more easily our specific customers and target customers would find us easier. Marketing Mix (4p?s) Product Product; what will sell to a customers, we have decide to sell clothes and accessories for men. We sell T-shirt, suits, shoes, belts, socks, shorts, jumper, sports clothes, cardigan, jumpers, hat, gloves, watches, wallet, ties, scarves, bags and many other products. We will sell brand product to attract customers. Price The price is how much customers will buy our product, price depend quality of products and services. The price is important is important as it allows to companies to make profit, we are situated in Oxford street and we sell high quality clothes that the reason we have decide to have high prices on our products. ...read more.


and promotional activities (like events or free gift; can make our customers return). Place Place; is the location where a company will set up their business and also space where customers will buy products or services. The place is very important because it is where customers will buy the products, for example if a business is located in a place hard to find, they will have less ,it is very important for a business to find an easy place and a place appropriate to their target market. For our business, we have decide to locate our shop in Oxford Street, the reason we have choose this location is that many people pass through this area every day, there are a lot of tourist , it is safe place and it specially made for clothing business. It also an easy place, so customers will find us easily and this place are appropriate for our target market. Sources http://www.functional-marketing.com/aida-marketing.html#axzz1k7wUTGix http://sbinfocanada.about.com/od/marketing/g/targetmarketing.htm http://marketingteacher.com/lesson-store/lesson-promotion.html http://www.topman.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12555&catalogId=33056 http://tutor2u.net/business/marketing/promotion_mix.asp http://www.logoease.com/ http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html http://tutor2u.net/business/marketing/pricing_strategy_skimming.asp http://www.investorwords.com/5731/price_skimming.html http://www.netmba.com/marketing/mix/ http://marketingteacher.com/lesson-store/lesson-marketing-mix.html http://businesstm.com/online-business-blog/price-skimming-business-strategy.html http://changingminds.org/disciplines/sales/methods/aida.htm http://en.wikipedia.org/wiki/Marketing Book Mike Neild, Carol Carysforth, Catherine Richards. (2010). BTEC Level 2 First Businesses. Pearson Education, Oxford Ms Carol Carysforth, Mike Neild. (2006). BTEC First Business - 2nd edition. Heinemann ...read more.

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