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Marketing Assignment

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  • Essay length: 17407 words
  • Submitted: 20/02/2008
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GCSE Marketing and Markets

The first 200 words of this essay...

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GCSE - 2007

Introduction

Hello, my name is Mr Rashidian and I am a marketing director for a new record shop my family is planning in Southgate. I am aiming for the success of this new business and will hopefully reach my target, because my family and I are aware of the risks we are taking as entrepreneurs. I am a young man who has just finished his A-levels and I always take my work and responsibilities seriously.

This report shall ensure the success of the record shop for a long period of time. I will produce a marketing strategy to guarantee this plan being a success. It must meet the shop's short-term objectives as well as helping it after the initial stages.

The benefits of running your own shop are that you are self-employed i.e. 'you are your own boss'. You have your own opening hours and no one to order you around except the family in my case of course. However, there is a great risk of the project failing.

On the one hand approx. 50% of all businesses in the UK don't survive even the first

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