Posters and billboards- These are large adverts which is usually placed at the side of the roads. They are permanent but can be easily being missed as people go past them. The message of the advert has to be simple and visual. No detail information can be included, only a persuasive type of picture or slogan so the audience will visualise it quickly while they pass the road. The business pay to have their advert on the board for a certain length of time and then someone else might place an advert there. The board can be placed where there is formed a lot of traffic so that the audience will see the billboard. This should be a quite cheap form of advertising, but it is seen by everyone not just the target audience and is therefore more suitable for products that are bought by a wide range of people. There will be different amounts of people seeing the poster if it is in different places and therefore the cost of placing the poster on the billboard will be higher if more people are going to see the advert.
Cinemas- This can be an effective form of advertisement but it also be seen by a limited number of people. The type of film being shown will obviously affect who is watching it and therefore who sees the advert. Because only a limited number of people see the advert, the cost is lower but it can be a very effective way of advertising if your target audience are likely to go and see the film being shown.
Internet- This form of advertising is becoming a more popular site for business to place adverts. It has the advantage that a lot of information can be placed on the website and in some cases an order for the products can be placed at the same time. This may not be expensive to set up, but it is limited in that only people who have a computer and are linked up to the internet can see the advert. The people seeing the advert may live in other countries and therefore could not buy a product.
Conclusion and final decision
For my business I have decided that I’ll use the cheap from of advertising which is posters and leaflets. The reason why I chose this is that I wouldn’t need to spend a lot of money form advertising as well as it is good way of promoting my business in my opinion.
The leaflets can be given to anyone in the street and therefore many of the leaflets will not be read, so I wouldn’t use this method. Form my business, the leaflets will be delivered to people’s homes in the local area, and also it can be targeted at particular neighbourhoods.
For example, if the leaflets were advertising a local expensive restaurant, leaflets could be delivered or sent to an area where houses are expensive to buy. It is likely that more wealthy people live in these areas.
The other reason is that leaflets have the advantage of being permanent and can be kept for a future reference; this is especially useful if a promotional offer is put on the bottom of the leaflet which offers money off the product or service.
I have decided that the leaflet will cost 5p so if I need to produce 200 leaflets the cost of it will be £10.00 and I’ll deliver the leaflets to houses in local area.