Marketing Campaign (Promotion)

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Marketing Campaign (Promotion)

There are different ways how the business can promote and advertise its product or service. The main ways are:

Television- The good thing about this is that it is a very powerful medium to get across a message. The advert will often go out to millions of people and can show the product in a very favourable way, making it look very attractive. However, it is a very expensive form of advertising but reaches the biggest number of potential consumers- the target audience which is the people who are potential buyers of the product or service. The time of the day the advert is broadcast affects who sees the advert. Also the time must be considered when most people watch television, at peak viewing times, adverts are most expensive.

Radio- Radio has very similar considerations to television: the time advert is played, how many adverts the budget will allow. Radio is cheaper than television, but has the disadvantage of not being able to put across a visual message. A sing or tune is often played with a radio advert to get the attention of the audience. The audience may not be as large as for television, but this may vary from country to country.

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Posters and billboards- These are large adverts which is usually placed at the side of the roads. They are permanent but can be easily being missed as people go past them. The message of the advert has to be simple and visual. No detail information can be included, only a persuasive type of picture or slogan so the audience will visualise it quickly while they pass the road. The business pay to have their advert on the board for a certain length of time and then someone else might place an advert there. The board can be placed where ...

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