• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Concept And Segmentation In Practice.

Extracts from this document...

Introduction

University Of Wollongong (Marketing Management) TBS 904 Assignment About: [ Marketing Concept And Segmentation In Practice] Made By: Ghada Ibrahim Al Nakhala ID NO. 2532359 Introduction The success of business in small and large organizations is based on the ability to build a growing body of satisfied customers. Enterpreneurs must focus their efforts on indentifying, satisfying and follow up on the customers needs. Marketing emphasize what the customer wants. * Marketing as a definition 1. Indentify the wants and needs of the customers and coordinaretly create products to satisfy these needs profitably and efficiently. 2. The process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives. Through this assignment I will examine the implications of different marketing concept elements in one of the fast growing national drug companies in UAE that is J.D.S [ Julphur Drug Stores]. - Executive Summary: J.D.S - Or Julphur drug store - is a fast growing national drug company which has a lot of activities in UAE Market, mainly manufacturing and selling different types of drugs in national and internation market. A study on the J.D.S Marketing Practice was done through this assigment on one of the J.D.S strategic products that is Julmentine. J.D.S has made a great effort in collecting information about competitors by dealing with a reasearch company and other ways mentioned through this study also J.D.S identify the unsatisfied needs in the market and try to match them with the specific characteristics of Julmentine dosage forms. J.D.S gets feedback from the market about Julmentine from different types of customers and respond to them as fast as possible. Market segmentation was done according to geographical segmentation and further segmentation is done in each target segment according to different variables. Each target Market has its own specific marketing mix of different dosage forms from Jumentive, different promotion intensity, different quantities from the product and suitable prices in each target market. ...read more.

Middle

- each strap contains 5 tablets and can be seperated as a unit dose tablets taken as a single dose alone when travelling to far areas and as each tablet in the aluminium strap pack is protected from light & humidity. - Through the toll-free in drug information department some customers (patients) gives suggestions or copmaints (feedback) about JDS products like Julmentine. For Ex; the difficulty to carry the old glass bottle pack of Julmentine tablets which contains the 20 tablets with the employee to work so that he will not miss a dose while is one work -- this problem was solved when Julmentine tablet shifted to the new aluminium strap pack which gives the flexibility for employees to take one strap of Julmentine or even one tablet with him to work instead of the heavy old glass bottle. - Patients will give a positive or negative feedback to pharmacist in private pharmacies - As they will talk about their experience in using Julmentine full treatment course - which usually is successful when it is used with the right frequency and duration. These information are collected by medical rep. from their direct contact with the pharmacist. Comments & Recommendations on Julmentine feedback: JDS team do get feedback from the market through difference ways explained before - JDS by this way setup a customer advisory panel which helps the firm to learn more about customers need from Julmentine as a product and the customers (patients, doctors & pharmacists) feel closer to the firm (JDS) that listen to their comments. A great effort is done in this area by JDS team . (6) Segmenting the UAE market by JDS team. Segmentation: is the process that divides the market into target audience with simliar characters and needs. - Segmentation is a common marketing practice whereby customers are placed into different grouping on basis of demographic, geographic, psychographic or other characteristics. ...read more.

Conclusion

There is always a delay in delivery of goods to customers. Other services offered by JDS are: (1) Educating lecturers in hotels for both pharmacists and doctors on JDS products followed by dinner. (2) They add the number of lines to toll-free...to become 3 times for toll-free in the company for any compaints or suggestions on JDS products. (3) There is a website for JDS on internet presenting all information about JDs and its products. (4) Protential doctors are invited to symposiums on the sponers of JDS to promote them to prescribe JDS products. (5) Pharmacists pushing JDS products on the counter in potential pharmacises may get a golden coin or tickets from JDS to motivate them to push JDS products on the counter. * Recommendations & Comments on different services offered by JDS compared to its products. -JDS can improve their delivery service to customres by increasing the number of vehicles used in service and increase the number of workers in delivery line to satisfy the customer needs of fast delivery of the goods..as many other drug copmanies do in UAE market. - JDS may improve the replacement of expired goods. By replacing the expired items install amount without the need for a new order from the pharmacy or the customer - inorder to replace other expired items. Or it may ask its customers to return back their nearly expired items before 3 or 6 months from their date of expiry. Which is a strategy applioed in other drug stores in UAE. Still in this field JDS need to exert more effort to satisfy its customer needs. (11) Conclusion: JDS or Julphur drug store -- According to the different marketing elements I pass through them in this assignment.. I found that JDS is correctly implicating all marketing concepts - elements successfully. It tries its best to perform at higher business performance levels, but still it needs to exert more effort in certain areas of its practice. But generally, it is moving fast towards being a star company in the national & international drug market. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    Marketing mix and segmentation of Sony.

    4 star(s)

    It made it able to produce much more software games in the early stages. Lately it has given it a big advantage when rivals want to step into the entertainment market. The key is the range of games- PS 1 and 2 offer more than 1500 games to its new consoles while Microsoft less than 500.

  2. Peer reviewed

    What is positioning?

    4 star(s)

    Topshop is owned by Arcadia Group, one of UK's largest clothing retailers (Arcadia Group Limited, n.d.). To date, Topshop has over 300 stores in UK and over a 100 stores in other countries, proving to be a formidable force in the fashion industry (Topshop, n.d.).

  1. Marketing mix

    The marketer, therefore, has to plan the process of service deliver carefully, and plan what quality controls can be built in to ensure that customers are confident that about to expect each time they use the service product. This applies, for example, to banks, wholesalers, retailers and other dealers in

  2. Strategic Marketing Report - Virgin Trains

    have, all the opportunities from the possibility of an expansion to merging also it studies the threats the organisation has. Strengths; Virgin Group has the advantage of being a 'Named label' everyone knows Virgin so the extent of publicity from other chains (e.g.

  1. Business GCSE Unit 1, A1

    * Gallopers Carousel relocated from Adventure Land. * Cred Street and Vintage Car Ride closed for the season. * Splash Kart Challenge and Bungee Run added. 2005 * Black Hole Closed. Timeline information taken from www.coastergrotto.com/reviews/features/at_timeline.jsp. From the timeline you can tell a huge amount of change has happened in the last 30 years.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    Where will the Targe' salon be located within the store? The average target store is more than 100,000 square feet in size (www.Target.com,2006). Target has over 1600 stores and therefore the marketing strategy does not include placing a salon in each location on the other hand Target stores has already

  1. What is 'The Marketing Concept' and how has it developed over time? The ...

    McDonalds is continually focused on customer satisfaction and finding out what it is the customer wants from them. They only use the best suppliers for their food to assure high quality food reaches the customer. They also fully train their staff so that there is always a high level of satisfactory service.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    I am going to create a marketing strategy that will involve the price, promotion and product part of the four p's. 3.6 Marketing Strategy Now that I have analysed the internal and external strengths and weaknesses of my product I am going to develop a marketing strategy for my product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work