Marketing in Action

The first 200 words of this essay...

Module: Marketing in Action

Word Count: 2000

Student ID:

THURSDAY 27TH MAY 2004. REF/APU/MARKETING/0504/002

Mr. Frank

Skinclad

London

Dear Mr. Frank,

Please find enclosed an initial report on the current state of Skinclad's operations for your perusal.

This report seeks to:

a) Reviews the macro and micro environmental factors which are likely to impact upon Skinclad's business over the next five years

b) Identifies the Skinclad'd internal factors, structures, systems, strategies, skills, shared values and the marketing mix and identify possible areas where there might be a problem

c) Shows a SWOT analysis of the current situation

d) Indicates possible marketing relevant courses of action, both internally and externally, to profitably increase sales in the short term within Skinclad's current production and financial constraints and suggests what might be the strength and weakness areas identified.

We trust the findings of this report will assist in charting a direction for your organisation.

Respectfully Submitted

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# 0363187/1

MARKETING CONSULTANT

Encl.

Table of Content

Introduction 4

Macro Economic Factors 4

Pest Analysis

Micro Economic