• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing in McDonalds

Extracts from this document...

Introduction

Marketing What is Marketing? Marketing is the activities of a company, which are associated with buying and selling a product or service. Marketing is a range of activities, which include advertising, selling and delivering products to people. The People who work in marketing departments of companies are called marketers these employees try to get the attention of target audiences by using slogans, packaging design, and celebrity endorsements. They also try to identify the wants and needs of customers. When they have this information they make as many possible changes that they can to make the product more successful and more important better then its competitors products. The four 'Ps' of marketing are product, place, price and promotion. Why is Marketing Important? Marketing is an ongoing process. This means that the market tends to change, and what customers want today is not necessarily what they want tomorrow. ...read more.

Middle

Market research provides businesses with information about their customers, their competitors, and their overall industry. It is commonly used to identify marketing problems and opportunities, as well as to develop and evaluate the effectiveness of marketing strategies Market research is the form in which businesses and organizations conduct research into consumers in order to find out what their needs are, and what benefits could be meet in order to improve the current product or service. McDonalds have used this marketing tool by conducting market researches throughout their trading years. For example after a series of market research on McDonalds products, it was clearly established that 65% of customers prefer to eat sandwiches at lunchtime. This shows us that McDonalds have found a way to meet the needs of the customers; they can use this information to produce more sandwiches at lunchtime and emphasis on promotion of Deli sandwiches, which are the number one sandwich product, that McDonalds sell. ...read more.

Conclusion

They must find efficient ways to get the products from the factory to the end-consumer, reducing the overall price of the product and making the product more competitive. Marketers also promote products, and this is perhaps what we tend to think of first when we think of marketing. Promotion mainly involves advertising, however other tools to promote products include trade promotion, which can be found in the form of store sales, coupons, and endorsements, obtaining favorable and visible shelf-space, and obtaining favorable press coverage. Marketer needs to price the product to maximize profit, which is one of McDonalds key aims, and communicate a desired image of the product. Both these outcomes have been clearly achieved as McDonalds are the leading fast food brand in the UK, and they couldn't of progressed to that level with out increasing profitability and meeting customer needs so that consumers will always want McDonalds products. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    on the company * Limited audience * Can link to site where A6 sold * Fairly suitable Audi promote and sell their products under the company brand name. This helps to create brand loyalty which may earn higher profit, help keep customers, launch new products new easily and extend the brand.

  2. Business- Open retail store

    [1] Business objective are described as (SMART) Specific, Measurable, Achievable, Realistic and Time bound My three objectives for my business are: Objective 1: for the business to survive for the minimum of two years. Objective 1 uses SMART because it is specific which is to survive.

  1. creating a marketing proposal

    Customer retentions reap maximal benefits when based on true customer satisfaction and loyalty. Otherwise, customer retention may be falsely interpreted as loyalty although customers will switch vendor immediately once control factors change. The potential to acquire new customers depends on the size of the market, the company's and competitors' brand

  2. Plannng and research. I would like to open a African restaurant, food from all ...

    If you create events that have only local appeal, you'll be limited with your media exposure potential and may not even make the local paper. If you think much larger, you' won't have to worry about getting coverage. A well-constructed publicity stunt can be worth its weight in gold in terms of positive exposure for your restaurant.

  1. edexcel Marketing Assignment

    Pictures of my competitor My only competition is JD Sports and the Barking Market. Although Barking market sells very low priced products, the quality of their products is low, yet my products are of high quality. This is an advantage for me because people would prefer my products to those of Barking Market.

  2. What are the development possibilities for McDonald's

    Mac is considered an international icon that is loved and welcomed by some countries making it able to penetrate foreign markets.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work