• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing in McDonalds

Extracts from this document...

Introduction

Marketing What is Marketing? Marketing is the activities of a company, which are associated with buying and selling a product or service. Marketing is a range of activities, which include advertising, selling and delivering products to people. The People who work in marketing departments of companies are called marketers these employees try to get the attention of target audiences by using slogans, packaging design, and celebrity endorsements. They also try to identify the wants and needs of customers. When they have this information they make as many possible changes that they can to make the product more successful and more important better then its competitors products. The four 'Ps' of marketing are product, place, price and promotion. Why is Marketing Important? Marketing is an ongoing process. This means that the market tends to change, and what customers want today is not necessarily what they want tomorrow. ...read more.

Middle

Market research provides businesses with information about their customers, their competitors, and their overall industry. It is commonly used to identify marketing problems and opportunities, as well as to develop and evaluate the effectiveness of marketing strategies Market research is the form in which businesses and organizations conduct research into consumers in order to find out what their needs are, and what benefits could be meet in order to improve the current product or service. McDonalds have used this marketing tool by conducting market researches throughout their trading years. For example after a series of market research on McDonalds products, it was clearly established that 65% of customers prefer to eat sandwiches at lunchtime. This shows us that McDonalds have found a way to meet the needs of the customers; they can use this information to produce more sandwiches at lunchtime and emphasis on promotion of Deli sandwiches, which are the number one sandwich product, that McDonalds sell. ...read more.

Conclusion

They must find efficient ways to get the products from the factory to the end-consumer, reducing the overall price of the product and making the product more competitive. Marketers also promote products, and this is perhaps what we tend to think of first when we think of marketing. Promotion mainly involves advertising, however other tools to promote products include trade promotion, which can be found in the form of store sales, coupons, and endorsements, obtaining favorable and visible shelf-space, and obtaining favorable press coverage. Marketer needs to price the product to maximize profit, which is one of McDonalds key aims, and communicate a desired image of the product. Both these outcomes have been clearly achieved as McDonalds are the leading fast food brand in the UK, and they couldn't of progressed to that level with out increasing profitability and meeting customer needs so that consumers will always want McDonalds products. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. I have been asked to produce a marketing strategy for an existing or new ...

    My marketing strategy has satisfies customers requirements, through a new promotion of the product. I chose to have a marketing strategy which was based around promotion. This was because of market research. My market research showed that the majority of people are prepared to pay a lot more for a

  2. creating a marketing proposal

    Sainsbury's, Safeway, Summerfield and Budgens stock a limited selection. Independent traders and convenience stores in various areas should stock our products. And Rubicon's does not have any specific names, and they do not supply direct to the small corner shops, mainly supplies to larger retailers and Cash & Carry's.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    Also, they are regularly purchased as company cars so if someone else (i.e. the company) is paying for it price will not be so important. Selling price inelastic is generally considered a good thing by a firm as it allows them to increase the price and gain revenue.

  2. Business- Open retail store

    which influence my competitors I will get this information from what i know about marketing for my own business 05-05-07 I did not know the factors which influenced my competitor, but then i thought of the factors which influence my business Task 6d)

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    Is it easy for the customer to find what he or she wants at a competitive price? Some Marketing Ideas Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas. Use the list of marketing ideas to help better understand customer needs and ways to satisfy those needs.

  2. edexcel Marketing Assignment

    For example, if the retail business is setup to sell electronic for young adults but the area it is located in has a very low population and the majority are old people in a retirement home, then this will means that there will hardly be people interested in what you are selling.

  1. What are the development possibilities for McDonald's

    Mac is considered an international icon that is loved and welcomed by some countries making it able to penetrate foreign markets.

  2. An investigation in to the marketing activities of Going Places Oladimeji Jinadu

    The organisation may want to have low price as to get more customers. PLACE: The place where the organisation will be situated must have different characteristics. The place must be conducive and have a good atmospheric condition. This should also be situated in an open area where people can see it and try the service and product they offer.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work