• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell.

Extracts from this document...

Introduction

Task 2 -Marketing Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell. Market Research must be carried out, to see what sort of product - what design, colours, size, price etc - is in demand; the product must be attractively packaged; it must be brought to peoples attention through efficient advertising and sales promotion; and it must be made available through efficient distribution. ...read more.

Middle

Sometimes, a fifth 'P' is incorporated: Packaging, due to its great influence on a sale. -Finance All businesses need to obtain finance, to start and grow. Firms will have to meet short-term debts, which come from trading activities such as buying goods on credit. This short-term finance is a firm's working capital. Any business which has a lack of working capital will face difficulties in surviving. It will not be able to take advantage of cost-saving discounts, since it does not have the cash available: and its creditors will be demanding payment of the money they are owed by the firm. ...read more.

Conclusion

Without sufficient capital, firms will find it impossible to grow. The finance department basically obtains, analyses and records organisation's finance; make sure that money is used to the best advantage. -Human Resources The role of the personnel function is to deal with the people who work - or who would like to work - in that firm. Lager organisations will have specialist Personnel Department, e.g. Pilkington Glass, which will be involved in 'hiring and firing': recruiting and training of staff, considering their welfare, keeping their records and handling their voluntary leaving, retirement or dismissal. Andy lee ICT AVCE Rainford 7150 34519 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    Section 2-Marketing

    4 star(s)

    We used posters and flyers around the school and while we were selling, in places that are often used. We used this because the majority of people said in their opinion the most effective advertising techniques to attract their attention would be these methods, shown in the graph to the side.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    Separate from the fixed assets, there will be an ongoing need for beauty products. Since these products will be used as a part of the service and not sold as the other beauty products sold in Target they cannot be ordered and received in the same manner that Target orders and receives their standard cosmetics merchandise.

  1. This report will focus on the adult palliative care provided by SAH proposing a ...

    Will be a primary tool when targeting new volunteers to SAH Online alliances Online relationships with regards to links to and from the site and online advertisers. Figure 31 - Cause related marketing 12.0 Implication and limitations 12.1 Implement Strategy The proposed strategy will focus on the current organisational and marketing framework already in place for SAH.

  2. My business will sell gym/combat sports equipmentBefore I start my business I will need ...

    Below is a list of the different competition my business will have and there location. Competition Business Location Gilesports 138-140, High St, Bromsgrove, Worcestershire B61 8ES Bromsgrove sports 1,church St, Bromsgrove, B61 8DD First David Lloyd club, slideshow drive, Bromsgrove, B60 1GJ Sports world Bromsgrove Town centre Gilesports- This sports

  1. creating a marketing proposal

    Goods and services at an appropriate level of quality this helps to control costs and can boost profits. This department will do the following: Organise hiring employees (recruitment) Set up policies for making sure employees know the rules of the business and what is expected of them * Deal with

  2. Alcopops - design a new business.

    The price will be set accordingly to my competitors. Market Research Market research is the collection of data from customers and potential customers. Market research is essential for companies aiming to gain maximum profit on a product. Companies use market research to find out which segment of the market the product is best aimed at.

  1. My Business Studies assignment is to create a small scale Marketing Campaign for a ...

    what products they want, what pricing and promotional strategies I feel are best suited to my business and also the medium I should promote the business through. Overall, I am going to do market research to develop a marketing campaign, I will then do it and finally I will say

  2. I have been asked to produce a marketing strategy for an existing or new ...

    I will also be able to access my products website which has a lot of information about their past and what they are doing to the company to try and expand and increase their market share. 2.3 Organisations When I am doing this report I will make visits, look at

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work