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Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell.

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Introduction

Task 2 -Marketing Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell. Market Research must be carried out, to see what sort of product - what design, colours, size, price etc - is in demand; the product must be attractively packaged; it must be brought to peoples attention through efficient advertising and sales promotion; and it must be made available through efficient distribution. ...read more.

Middle

Sometimes, a fifth 'P' is incorporated: Packaging, due to its great influence on a sale. -Finance All businesses need to obtain finance, to start and grow. Firms will have to meet short-term debts, which come from trading activities such as buying goods on credit. This short-term finance is a firm's working capital. Any business which has a lack of working capital will face difficulties in surviving. It will not be able to take advantage of cost-saving discounts, since it does not have the cash available: and its creditors will be demanding payment of the money they are owed by the firm. ...read more.

Conclusion

Without sufficient capital, firms will find it impossible to grow. The finance department basically obtains, analyses and records organisation's finance; make sure that money is used to the best advantage. -Human Resources The role of the personnel function is to deal with the people who work - or who would like to work - in that firm. Lager organisations will have specialist Personnel Department, e.g. Pilkington Glass, which will be involved in 'hiring and firing': recruiting and training of staff, considering their welfare, keeping their records and handling their voluntary leaving, retirement or dismissal. Andy lee ICT AVCE Rainford 7150 34519 ...read more.

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