• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing & Marketing Mix usb

Extracts from this document...

Introduction

Marketing Mix A Definition of Marketing This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product. A Definition of Marketing Mix and what it Contains The four main elements used by a marketing manager to market goods and services. ...read more.

Middle

An example of this is Adidas. Place The way in which a product or service is distributed, or where it is located. So you know where to go etc. The place is usually made in such a place that the customers would be most attracted to the products. It is not just about location. This can be achieved in various different ways such as: retail shop, internet, texting, mail, newspapers, telephone and vending machines. Price The various prices of the various services and products. How much everything will be sold for. A significant factor in pricing a product is the competition. Companies charge prices for their goods and services. These prices can be determined by either supply or demand or purely by the companies decision itself. ...read more.

Conclusion

Once market share has been won, the price can be increased to gain larger profits. Cost-plus pricing is fixing a price by adding a % profit margin to the cost of production. Promotion All the techniques used to promote a site by search engines and directories. Promotion involves disseminating information about a product, product line, brand, or company. It is comprised of four subcategories:*advertising*personal selling*sales promotion*publicity and public relations. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to. It is a very important marketing tool. It helps companies INFORM and PERSUADE customers of the products they sell. Promotion tools include catalogues, magazines, advertising, telephone, e-mails, sponsorship, selling, public relations and merchandising. Promotion is about deciding how a product should be marketed and sold. It is a huge mix of methods. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

3 star(s)

Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix ...

Read full review

Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix includes, without contextualising it. A strong introduction such as this builds a good foundation for a successful essay.

Level of analysis

The analysis is quite superficial throughout. One query I have with this essay throughout is that they do not mention how or why the company comes to decisions in each section. For example, in the product section, there is no mention of the company making the choice to supply a niche product or something to the mass market. Yes, they mention packaging and appearance, but there is no appreciation of why this is important to marketing. I would've liked to have seen this essay outline the advantages and disadvantages of each place mentioned - listing them shows knowledge but doesn't show any application or analysis skills. Similarly, some evaluation needs to be done with the different pricing strategies and promotion methods. Simply listing them will not gain top marks at GCSE level.

Quality of writing

This essay is structured well, using clear subheadings. I would've liked to have seen a conclusion, however, which addresses the importance of the marketing mix to the firm. Such evaluation, using a justified judgement, will gain you top marks at GCSE level in Business Studies. Spelling, punctuation and grammar is strong throughout. I am slightly unsure why most of the pricing section is bolded - such poor formatting shows a lack of care!


Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by groat 13/02/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    Marketing mix and segmentation of Sony.

    4 star(s)

    Service and experience- Sony ranks customer care highly both before and after purchasing. In the main this is delivered via the Internet through their very popular www.playstation.com homepage. The customers find product and technical advice, as well as being able to link into other PS customers to discuss matters.

  2. Marked by a teacher

    The Marketing Mix

    3 star(s)

    I will also ensure that the drinks and snacks are of high quality and satisfaction. My service I will be offering is going to be a service which is unique and not offered anywhere local if at all. The service itself will be typing up coursework / Homework for students

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    BMW are currently a successful company so must have a good marketing strategy. Last year the BMW group sold 117,804 cars an increase on the 106,972 sold the year before; an increase of over 10%. This is more than the 70,107 sold by Audi.

  2. Different methods of advertising

    They provide better product visibility - Brochures are one of the best ways to get your products or services to be seen. Brochures come close to a mass media type effect in spreading the word about your products and services to a mass audience.

  1. edexcel Marketing Assignment

    The choosing the location of your retail business you must consider: * The segmentation of the product or services you are offering * The population of the area you are location the business in, e.g. is there enough people in the area to keep the business standing?

  2. Business Studies Assignment Marketing

    The locations of the bowling alley To find out where the business is and to see if the location may be why lots/not many people go to superbowl. To see if anything nearby could draw people away from the superbowl.

  1. Research for my planned cake and pastry shop.

    On which portions to concentrate on. Secondary research or secondary data: � Data that had been previously gathered for some other purpose, other than the current research problem under investigation. In Secondary research data has been collected by individuals or agencies for purposes other than those of our particular research study.

  2. Marketing mix

    This development supports relationship marketing, based on relationship building and management, as one emerging new marketing paradigm of the future. It then concludes with discussing whether this model of service marketing is relevant in today's fast growing business environment where customer relationships play a very vital role.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work