• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing & Marketing Mix usb

Extracts from this document...

Introduction

Marketing Mix A Definition of Marketing This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product. A Definition of Marketing Mix and what it Contains The four main elements used by a marketing manager to market goods and services. ...read more.

Middle

An example of this is Adidas. Place The way in which a product or service is distributed, or where it is located. So you know where to go etc. The place is usually made in such a place that the customers would be most attracted to the products. It is not just about location. This can be achieved in various different ways such as: retail shop, internet, texting, mail, newspapers, telephone and vending machines. Price The various prices of the various services and products. How much everything will be sold for. A significant factor in pricing a product is the competition. Companies charge prices for their goods and services. These prices can be determined by either supply or demand or purely by the companies decision itself. ...read more.

Conclusion

Once market share has been won, the price can be increased to gain larger profits. Cost-plus pricing is fixing a price by adding a % profit margin to the cost of production. Promotion All the techniques used to promote a site by search engines and directories. Promotion involves disseminating information about a product, product line, brand, or company. It is comprised of four subcategories:*advertising*personal selling*sales promotion*publicity and public relations. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to. It is a very important marketing tool. It helps companies INFORM and PERSUADE customers of the products they sell. Promotion tools include catalogues, magazines, advertising, telephone, e-mails, sponsorship, selling, public relations and merchandising. Promotion is about deciding how a product should be marketed and sold. It is a huge mix of methods. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

3 star(s)

Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix ...

Read full review

Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix includes, without contextualising it. A strong introduction such as this builds a good foundation for a successful essay.

Level of analysis

The analysis is quite superficial throughout. One query I have with this essay throughout is that they do not mention how or why the company comes to decisions in each section. For example, in the product section, there is no mention of the company making the choice to supply a niche product or something to the mass market. Yes, they mention packaging and appearance, but there is no appreciation of why this is important to marketing. I would've liked to have seen this essay outline the advantages and disadvantages of each place mentioned - listing them shows knowledge but doesn't show any application or analysis skills. Similarly, some evaluation needs to be done with the different pricing strategies and promotion methods. Simply listing them will not gain top marks at GCSE level.

Quality of writing

This essay is structured well, using clear subheadings. I would've liked to have seen a conclusion, however, which addresses the importance of the marketing mix to the firm. Such evaluation, using a justified judgement, will gain you top marks at GCSE level in Business Studies. Spelling, punctuation and grammar is strong throughout. I am slightly unsure why most of the pricing section is bolded - such poor formatting shows a lack of care!


Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by groat 13/02/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    Marketing mix and segmentation of Sony.

    4 star(s)

    Service and experience- Sony ranks customer care highly both before and after purchasing. In the main this is delivered via the Internet through their very popular www.playstation.com homepage. The customers find product and technical advice, as well as being able to link into other PS customers to discuss matters.

  2. Marked by a teacher

    The Marketing Mix

    3 star(s)

    who struggle to do the task quickly or do not have the time or even can choose not to as teenagers at secondary school can be very lazy at times when they rather be out with there friends or down the local park.

  1. Marketing mix

    This development supports relationship marketing, based on relationship building and management, as one emerging new marketing paradigm of the future. It then concludes with discussing whether this model of service marketing is relevant in today's fast growing business environment where customer relationships play a very vital role.

  2. Unit 9 exploring creative product promotion

    Caf� Fresco isn't using publicity because it will cost them money to do so. A new caf� isn't important as an accident. So they won't get an easy publicity without paying for it.

  1. Different methods of advertising

    (Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.).SMS is fun loving tool. It is catching up record breaking usage. Brochures Brochure is a pretty rewarding activity for businesses.

  2. Business Studies Assignment Marketing

    The locations of the bowling alley To find out where the business is and to see if the location may be why lots/not many people go to superbowl. To see if anything nearby could draw people away from the superbowl.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    George Dayton founded target in 1902. George Dayton opened a retail store in downtown Minneapolis. Originally known as the Dayton Dry Goods Company, it became the Dayton Company in 1910. In 1962, the Dayton Company became public and opened its first Target discount store in Roseville, Minnesota, a suburb north of St.

  2. edexcel Marketing Assignment

    radio, TV advertisements, magazines, billboards etc. * Small scale: A business which sells a small selection of goods from their shop they only sell limited goods, i.e. trainers only * Target market: This is the same as market segmentation, e.g.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work