• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17

Marketing mix - Poppets.

Extracts from this document...

Introduction

Contents 1. Introduction 2. Questionnaire 3. How I did Questionnaire 4. Shop survey 5. Methodology 6. Application of marketing mix 7. Product 8. Price 9. Place 10. Promotion 11. Packaging 12. Analysis of Poppets national questionnaire 13. Questionnaire Results 14. Recommendations Poppets Questionnaire Are you male or female? Male Female How old are you? 0-12 13-16 17-25 10- 26-40 40+ Do you eat sweets? Yes No How often do you eat Poppets? Daily Weekly Monthly Less then once a month What flavours do you eat? Mint Toffee Hazelnut other How often do you buy them? Daily Weekly Monthly Other Where do you buy your sweets? Asda Tesco Co-op Post office Newsagents School Leisure Centre Other How much are you willing to spend? 0-10p 10-20p 20-30p 30-40p 40-50p 50-60p 60-70p 70p+ How often do you see Poppets Adverts? Daily Weekly Monthly Never seen one Poppets Questionnaire (page2) Rate Poppets out of 10 1 b 2 3 4 5 6 7 8 9 1 10 Where do you live? Stowmarket Needham Market Haughley S Stowupland Ipswich Where do you notice adverts most? TV Cinema Newsagents Bill Boards Radio The Price of Poppets is approx 31 p. Do you think this is. Excellent Value Good Value Average Value Poor Value V Poor Value What type of promotion makes you want to buy a product? Money off Bogof Competitions Free Gifts Charity Links What is the main strength of Poppets? ...read more.

Middle

Product Life cycle A product life cycle analyses the various parts of a product's life. All products have a life-cycle. Key Introduction - This is the products first appearance Growth - The product is fairly new, and the public awareness is growing, as is the demand. The sales are increasing. Maturity - This is when sales are increasing and nearly at the highest point, Saturation - This is when sales are at the highest point, but the rate of sales is decreasing slowly. Decline - This is when sales are decreasing and the demand is far fewer. I think Poppets are here Sales and Profit Intro Growth Mat Sat Decline Time Product Positioning Map Richness Price Price Price is the cost of a product or service. No matter how good the product, promotion, packaging is; if the price is not good then the sales will not be satisfactory. The average price for Poppets is 31p. This is satisfactory price for a box of Poppets. The 31p price tag is quite infuriating as not many people carry an extra 1p in their pocket this can be because it is virtually worthless. Poppets disastrous period can be blamed on other companies, for example Revels and These companies charge slightly more for their products. Comparison of Price Poppets M & M's Malteasers Revels Minstrels Milk buttons Skittles Demand Curve The demand curve shows that the lower the price the higher the demand. ...read more.

Conclusion

This would be an opportunity for Poppets to increase the product life cycle. Place I think the best place to position Poppets is near the counter this is because many people are tempted to purchase a product when they are bored. Promotion I think Poppets need new advertising methods. Now is a good time to advertise on Billboards. I think billboards are better then any other method because the other methods have major flaws. For example on TV people can channel hop and skip the adverts. I think that Payne's should endorse a famous person as a promotion method; I think this would be successful because many people try out food as a result of this. Payne's should create leaflets and hand them out to customers, they should give out free samples of flavours that are not selling well, Spend more money on adverts that are successful such as radio adverts, and they are also cheaper then other types of adverts such as TV adverts. Payne's should also use different promotion methods and should consider advertising on billboards, because on T.V people can channel hop, this is another reason not to advertise on TV. Payne's also should make more Bogof promotions, as this is a very successful type of promotion. Price The price of Poppets is good; the analysis shows that most people think it is an average price. But if you look at the competitors then Poppets is fairly cheap because the RRP of its competitors is higher then Poppets. Product I recommend Payne's to bring out more flavours, as there are very few flavours of Poppets. Chiraag Suchak 11DS ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    It must fit to the idea that the firm is best off by designing and directing its activities according to the wants and needs of the customers within the segmented market. The problem with the marketing mix paradigm is of the theoretical nature.

  2. Business Studies Coursework

    and Flyers �100 Special Offers on products �200 TOTAL �3700 Costs of my Marketing plan calendar As my business is local, a local radio show advert is ideal to promote my business, therefore this worthwhile cost will support my open day.

  1. I have been asked to produce a marketing strategy for an existing or new ...

    A significant quantity of Mercedes drivers wish to have many features as standard. This would not increase the cost of the car, as a large percentage of new cars that are bought have these extras installed in their cars anyway.

  2. Marketing coursework

    I think the best pricing range will be about around 15-20Rm for a main course. So the total comes to around 50RM. 3. Indicate how often you might eat at the following type of restaurant Type Alot Often Sometimes Never Italian 24 18 23 4 Mexican 7 12 32 17

  1. Produce a marketing strategy for a new or existing product

    Technological factors in marketing are the goods and services, organisations must become aware of the new materials as well developments in manufacturing and business processes. Efficient/ cheaper production websites- Cosmopolitan is magazine that is issued every month, it takes people to read the magazine in at least a week, and then they have to wait for the next issue.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    the time axis, I cannot tell if this is only very short term. This suggests that Audi should lower prices to gain sales as it is a time of slump. However, there has been a slump for a considerable length of time now so a recovery may occur.

  1. Marketing Mix

    All these companies set their products at a very high price, knowing that their customers will still be loyal to them and that they will still be able to make a profit. All these techniques can be represented by the picture below: As well as considering the techniques above, companies

  2. Fig Hairdressing. What is the most important factor in improving the Promotion mix ...

    My research conducts that Fig?s charge higher prices than its competitors except ?Raw?, as Fig didn?t predict to approach a risk because the service is of such a high quality. This premium price also helps to create and support the image that Fig has the best quality and highest value salon available to the consumers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work