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Marketing Plan For a Retail Business.

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Introduction

Introduction For this GCSE project, I have to devise a marketing plan for a retail business. I have decided to launch a new nightclub. I am interested in this field and I also feel that I could launch a successful club. Many nightclubs currently exist in shopping centres at the moment. Bakers in Five Ways, Millennium in Merry Hill, Xenon in Tamworth and Barnabys and Busby's in West Brom. I have noticed that there is not a nightclub in One Stop Shopping Centre. I think that this site has great potential for a nightclub and I will be exploring this in this coursework. I will be in competition with these other nightclubs. First of all, I need to come up with a name. From my previous knowledge of nightclubs, names are short and effective. For example, DNA, Bakers, Busby's, Hush and Code. So taking this into consideration I am going to call my club, "Sonic". It gives an impression of speed, which will hopefully give the right impression of my club. Questionnaire Q1: "What age gap would 18-25 26-35 36-42 42- 50 50+ You place yourself in?" ? ? ? ? ? Q2: "Do you go Nightclubbing?" Yes No * ? Q3: "If so, Once a Week 2-3 Times a Week Monthly Yearly How often?" ...read more.

Middle

I felt that it was necessary to do this as if I had approached them in a different manor, I might not have received the good response that I did. If I was doing this for real i.e. I had already launched my club and doing further market research, I would have given out a voucher for a free drink or a "2 for the price of 1" deal as an incentive to answer the questionnaire and to gain publicity for my club. After close consideration of the results, I can conclude these findings: * Most people who go clubbing, go once a week * Most people live within a 6-mile radius of One Stop * Most people would get to One Stop by taxi * Most people would spend between �21 and �30 on an average night out nightclubbing * Most people's favourite music is Dance, Garage and Hard House. * Most people's favourite radio stations were BRMB and Galaxy * The most popular magazine/ newspapers are The Sun and DJ Magazine Results Out of the 100 people I surveyed here are the results of all the questions asked: Using this information, I have decided a few things about my Marketing Plan. I am going to aim my marketing research at people who are aged between 18-25, as they were these were the most popular age group I asked. ...read more.

Conclusion

An eye-catching colourful design, a big enough incentive for my customers to want to come to my club and offers or price reductions in order to get people in. After studying other leaflets passed out to the general public on Broad Street and other popular nightclub areas, I have a good idea what my leaflet should look like. I will pass the leaflet out on a Saturday Night on Broad Street (this would be the best time as Broad Street will be full of potential customers), at One Stop itself and I will leave a stack of leaflets at the front desk of U.C.E. University. Handing out leaflets will be beneficial as I can see my potential customers, and ensure that they are given out to the right people. I am also going to produce a poster. This needs to have the same characteristics as the leaflet but will obviously have its different benefits. It can be left stationery at key places where it can be viewed by anybody and hopefully will gain more publicity. Leaflet CLUB SONIC, THE NEWEST, FASTEST AND HEAVIEST CLUB TO HIT BIRMINGHAM! SPECIALISTS IN: DANCE GARAGE HARDHOUSE OPENING TIMES WEDNESDAY FRIDAY SATURDAY 10PM TIL LATE! UNTI 4A ONE STOP SHOPPING CENTRE FOR MORE INFO CONTACT MICHAEL ON 07990-790-274! FREE SHOT OF VODKA! PRESENT THIS VOUCHER TO THE BAR AND CLAIM YOUR FREE SHOT OF VODKA! Poster POSTER ?? ?? ?? ?? Michael Gaskin 11.12 Business Studies Coursework ...read more.

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