Marketing Plan For a Retail Business.

Introduction

For this GCSE project, I have to devise a marketing plan for a retail business. I have decided to launch a new nightclub. I am interested in this field and I also feel that I could launch a successful club.
Many nightclubs currently exist in shopping centres at the moment. Bakers in Five Ways, Millennium in Merry Hill, Xenon in Tamworth and Barnabys and Busby's in West Brom.
I have noticed that there is not a nightclub in One Stop Shopping Centre. I think that this site has great potential for a nightclub and I will be exploring this in this coursework. I will be in competition with these other nightclubs.
First of all, I need to come up with a name. From my previous knowledge of nightclubs, names are short and effective. For example, DNA, Bakers, Busby's, Hush and Code. So taking this into consideration I am going to call my club, "Sonic". It gives an impression of speed, which will hopefully give the right impression of my club.





















Questionnaire


Q1: "What age gap would 18-25 26-35 36-42 42- 50 50+
You place yourself in?" ? ? ? ? ?

Q2: "Do you go Nightclubbing?" Yes No
* ?

Q3: "If so, Once a Week 2-3 Times a Week Monthly Yearly
How often?" ? ? ? ?

Q4: "How many miles Less Than 1 1-3 4-6 7-10 10+