• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Research

Extracts from this document...


Marketing Research Definitions 1. Market Research - Market Research is to simply find out. There are four main categories, the C's. Customers - The people you'll be selling products to. Consumers - The people who'll use your products. Competitors - Alternative suppliers of your goods etc. Costs - The amount you set on a product to start your business. 2. Market Segmentation - Market Segmentation is when businesses have to make a number of choices and decisions like, are the customers going to be young, old, rich or poor etc? But in order for this segmentation they have to take a process. The business will have to break down the market into various different groups or types of consumers as each group or segment will have its wants. ...read more.


Primary research can be carried out either by face-to-face, over the telephone, post or over the Internet. 7. Some various methods that businesses use in carrying out primary research are: Face to Face research Telephone Research Postal Research E-mail Research 8. These are the advantages and disadvantages of the various methods of primary research. Face-to-Face Research Facts Advantages Disadvantages Town centre shopping centres with permission Flexibility and control Low cost Fast Response Time consuming Respondents may not be interested Respondents may be abusive or disinterested Respondents have little time to think Door to door having given local police a copy of a questionnaire and a photograph High response rate More honest responses Can see respondents Judge body language No need to ask details of age,sex,etc. Time consuming Respondents may not be interested or may be abusive Respondents may be disinterested and have little time to think Cold calling More honest responses Can see respondents Judge body language No need to ask details of age,sex,etc. ...read more.


junk email Respondents have some thinking time Can be quite quick Can go back to clarify answers Difficult to obtain email addresses Fairly low response rates 9. Sampling - Sampling is when you take parts of the area or place to get for instance a survey done for your product. Of course you can't get the whole world to take part as it would be time consuming and too much money spent so you should take a certain area or place of the population. The different various types of sampling are: Cluster sampling Convenience sampling Judgement sampling Quota sampling Simply random sampling Systematic sampling Cluster Sampling When researching the population "clusters" are certain groups that are specified for a certain area or unit of the population. (E.g. a secondary school in Sussex.) A random sample of clusters is done, and then all the units within the cluster are examined. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business GCSE Unit 1, A1

    college courses and university courses to do with machinery, cookery etc, therefore the availability of skills for Cadbury Worlds was not an important factor. Cost of labour - Cost of labour is the amount an employee gets paid. The cost of labour varies in different places, depending on the cost of living.

  2. Market research

    business, so businesses carry out researches and observe what people's opinion is on that brand, does that brand advertise their product will this brand, will it satisfy customer for long time. * Customers research - this research is done to identify what are the customers more interested in, it could

  1. creating a marketing proposal

    increases ADMINISTATION The admin/IT department is an extremely important part of the business. They can be seen as the glue that binds together all the other departments. They carry out essential support to the whole business. Some of the tasks that the admin department might carry out are fairly routine

  2. market research

    I shall take into account what they have said, and what they would like to see changed. I start off the questionnaire by using more specific questions about the person to know if they are the sorts of people I'd like to ask. The questions then go into more detail.

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    Then determine the percentage that was spent on traditional advertising compared to public relations. It's worthwhile to spend 15-30 percent of your budget on a solid public relations program. Find a firm that has creativity and excitement about your restaurant.

  2. Market Research

    product may not sell; therefore understanding customer needs is essential to my marketing strategy. Understanding and keeping ahead of the competition This principle involves competition and the existence and strength of it. This principle is vital because its influence can determine weather or not my strategy is successful.

  1. Marketing research

    Other methods of carrying out primary research include "test marketing" a new or service in a particular area of the country, using a test panel or setting up a consumer panel. For the survey to be valid the sample surveyed must be large enough to give significant results and it must be focused on a key audience/customer.

  2. Marketing research - To decide which products and services will be available in my ...

    and the quality of the products and services available at Asian Beauty they will be more likely to spend over �10 per month, around �20 per month. As part of my research I conducted an interview with Parul Sayania, who is the owner of a similar business in Leeds.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work