• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Research

Extracts from this document...

Introduction

Marketing Research Definitions 1. Market Research - Market Research is to simply find out. There are four main categories, the C's. Customers - The people you'll be selling products to. Consumers - The people who'll use your products. Competitors - Alternative suppliers of your goods etc. Costs - The amount you set on a product to start your business. 2. Market Segmentation - Market Segmentation is when businesses have to make a number of choices and decisions like, are the customers going to be young, old, rich or poor etc? But in order for this segmentation they have to take a process. The business will have to break down the market into various different groups or types of consumers as each group or segment will have its wants. ...read more.

Middle

Primary research can be carried out either by face-to-face, over the telephone, post or over the Internet. 7. Some various methods that businesses use in carrying out primary research are: Face to Face research Telephone Research Postal Research E-mail Research 8. These are the advantages and disadvantages of the various methods of primary research. Face-to-Face Research Facts Advantages Disadvantages Town centre shopping centres with permission Flexibility and control Low cost Fast Response Time consuming Respondents may not be interested Respondents may be abusive or disinterested Respondents have little time to think Door to door having given local police a copy of a questionnaire and a photograph High response rate More honest responses Can see respondents Judge body language No need to ask details of age,sex,etc. Time consuming Respondents may not be interested or may be abusive Respondents may be disinterested and have little time to think Cold calling More honest responses Can see respondents Judge body language No need to ask details of age,sex,etc. ...read more.

Conclusion

junk email Respondents have some thinking time Can be quite quick Can go back to clarify answers Difficult to obtain email addresses Fairly low response rates 9. Sampling - Sampling is when you take parts of the area or place to get for instance a survey done for your product. Of course you can't get the whole world to take part as it would be time consuming and too much money spent so you should take a certain area or place of the population. The different various types of sampling are: Cluster sampling Convenience sampling Judgement sampling Quota sampling Simply random sampling Systematic sampling Cluster Sampling When researching the population "clusters" are certain groups that are specified for a certain area or unit of the population. (E.g. a secondary school in Sussex.) A random sample of clusters is done, and then all the units within the cluster are examined. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business GCSE Unit 1, A1

    Other revenue comes in from vending machines, cafes etc. The main reason people visit Cadbury World is to find out about the history of Cadbury. Their main customers would be schools, because they go on an educational trip or as an award from school, this is interesting for students because

  2. creating a marketing proposal

    product, since any significant moves are likely to be copied by competitors, and in this stage we have fixed lower price for our product because of new competitions and also we have concentrated on advertising the new product. DECLINE STAGE The overall amount of profit that we have shared surrounded

  1. market research

    What is your favourite sandwich? ...................................................................................................... This will give me an idea on which sandwiches will sell the most. 12. Do you prefer hot drinks or cold or both? Hot...... Cold...... Both....... This question shows me what type of drink appeals most to the customers.

  2. Market research

    business researches that their chocolate needs to * Be more sugary because people like the taste then it won't last as people will soon realise that it's bad for their health and stop buying it. Some business chose to research that which brand will be best to sell in their

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.

  2. Market Research

    product may not sell; therefore understanding customer needs is essential to my marketing strategy. Understanding and keeping ahead of the competition This principle involves competition and the existence and strength of it. This principle is vital because its influence can determine weather or not my strategy is successful.

  1. Marketing research

    Other methods of carrying out primary research include "test marketing" a new or service in a particular area of the country, using a test panel or setting up a consumer panel. For the survey to be valid the sample surveyed must be large enough to give significant results and it must be focused on a key audience/customer.

  2. Marketing research - To decide which products and services will be available in my ...

    * Steamers - �42.51 (normal price is �69) * Styling Chairs - �55.75 (normal price is �79) As part of my research I created a questionnaire for the customers in my target market to complete. I asked the question "What products would you like my business to stock?"

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work