Marketing Research

E.g. open field research, questionnaire.

Advantage: The data collected is very specific.

The data collected the more recent,

Disadvantage: This form of research may be time consuming.

This form of research is more expensive than secondary research.

Secondary research

Secondary research is getting information of data that has already been collected.

E.g. books, Internet

Advantage: This form of research is cheaper

The information can be obtained easily.

Disadvantage: The data may be too general.

The data might be out of date.

For my business I used primary research. In my research I used questionnaires and asked people to complete the questionnaires. I opted for primary research because the information I gathered was first hand and more relevant to my business.

I could have used secondary research because it might have meant less work to gather the information. Secondary form of research would have certainly been more cheaper.

When I was collecting my data using primary research, I encountered with some problem. Making the questionnaire was hard because I had to come up with specific and questions relevant to my business. Many of the people that I offered to complete the questioners were not interested. One of the other problem that I encountered was that I felt a bit odd standing in the crowd and asking people to fill questionnaires.