• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Strategy

Extracts from this document...

Introduction

Marketing Strategy Introduction The following few pages which follow help to show overall how and which types of strategies on various things based on Marketing strategies can help Cadburys in launching there new product. Marketing strategy is a plan of action which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use. Marketing strategies can be split into two main categories which are: * Short-Term * Long-Term Short-term strategies help a business to focus mainly on the four P's, product, price, place and promotion which are vital to all businesses, as these four features are the main things which help a business to achieve objectives if they are used correctly. On the other we have long-term strategies which are used to plan the future actions of a business, this can include producing tables such as a ansoff matrix which helps a business to decide on many things such as, whether to launch a new product or to improve previous products, overall making the right decisions on which type of strategy to use is ...read more.

Middle

they have out in the market which is the Brunchbar, is not doing very well and people would not buy it, so I feel this would be the worst option to choose. * If Cadburys was to use product development for there product, I feel this could possibly be successful, although after the failure of there previous product people may not buy there new product. * If Cadburys was to use market development, I feel that again there could possibly be a chance of success, as they may have aimed there previous product at the wrong market, although people from the new market may also not be keen to buy there product. * It is clear that if Cadburys was to use diversification and aim a new product at a new market, there would be a high chance of success as long as the new product was to meet customer needs, which can be done through extensive market research to help gather an idea of people who would regularly purchase there product. Marketing Objectives Before a business such as Cadburys can decide on which market strategy they will be using, they must take into consideration that correct and precise marketing objectives are set to help the business to become as successful as possible in the future. ...read more.

Conclusion

* Communicate effectively with customers - This can be done through varieties of places, the most affective would be through promotional techniques used by the business. To ensure I have done this, I listed the possible promotion techniques and chose the ones which I felt would be best to use. * Organize functions to achieve objectives - To ensure correct objective have been set, a business must look at the four P's around the product to make certain that the correct marketing objectives have been set. To help me do this I ran through the four P's of my product, and then checked to see that I had stated most of the possible strategies for the product. * Aware of constraints - All businesses must be aware of the constraints they face on there marketing activities, to ensure that they are then able to work there way around it. To ensure I was aware of the possible constraints from many different factors, I produced both a SWOT and PEST analysis to help me identify these. The above principles of marketing must all be looked and analysed by businesses, to ensure that the launch of the new product runs as smooth as possible. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing strategy of Cadbury's Dairy Milk

    I will provide explanations to the reasons behind the marketing mix strategy of Cadbury's Dairy Milk. Product Cadbury Dairy Milk's equities are the swirl and the glass and a half. I will now be analysing the marketing mix implemented by Cadbury Dairy Milk using the collated market research.

  2. The marketing models I will evaluate will be SWOT and PEST analysis, the product ...

    Cash cows Cash cows have a high market share of a slow growth market. Cash cows generate more than what is invested in them and the cash may be used to help the question marks. Dogs Dogs are products in decline.

  1. To what extent will Boots marketing objectives assist Boots in achieving its long-term strategy? ...

    using supermarkets 2008% of shoppers using supermarkets % Change All non-food 45.1 62.1 +17.0 Personal care 31.7 44.2 +12.5 Homeware 9.7 20.4 +10.7 Clothing 11.4 20.3 +8.9 Music and Video 14.5 19.9 +5.4 Electricals 4.8 11.4 +6.6 Footwear 3.2 7.4 +4.2 DIY 1.2 1.9 +0.7 Source: http://www.bized.co.uk/compfact/boots/boots4.htm#non-food The personal care

  2. I have been asked to produce a marketing strategy for an existing or new ...

    A good reputation or image can also be lost if a company produces a product that is not popular. To minimise these risk companies invest in market research. Market research is not always viable if the cost of producing the wrong product is low.# Market research can be very costly.

  1. Throughout this unit project my main aim is to develop a marketing strategy for ...

    The information that Vestax would have collected through there market research may be described as either qualitative or quantitative in nature. Qualitative information is information that would informs the Vestax organisation about the opinions and preferences of individuals and cannot always be interpreted statistically. Basically, qualitative research is about descriptions.

  2. For this project I have been instructed to come up with a marketing strategy ...

    Also when mobile phones were first released they were bulky and hard to use, as product design and development are a key figure in success, Nokia had to design phones that were smaller and simpler for consumers to use. As people had paid a lot for earlier, more primitive products

  1. creating a marketing proposal

    Understanding my competitors To keep my product stand out, we need to make sure that we are ahead of my competitors and shows that have an understanding of our competitors.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    * Handouts - the three handouts given to me are Marketing, Marketing Mix and Marketing Objectives, Strategy and tactics. * Notes - class work notes provide background information about the topic of marketing. I will also carry out primary research to find out more about what the consumer wants from the A6.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work