• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Strategy

Extracts from this document...


Marketing Strategy Introduction The following few pages which follow help to show overall how and which types of strategies on various things based on Marketing strategies can help Cadburys in launching there new product. Marketing strategy is a plan of action which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use. Marketing strategies can be split into two main categories which are: * Short-Term * Long-Term Short-term strategies help a business to focus mainly on the four P's, product, price, place and promotion which are vital to all businesses, as these four features are the main things which help a business to achieve objectives if they are used correctly. On the other we have long-term strategies which are used to plan the future actions of a business, this can include producing tables such as a ansoff matrix which helps a business to decide on many things such as, whether to launch a new product or to improve previous products, overall making the right decisions on which type of strategy to use is ...read more.


they have out in the market which is the Brunchbar, is not doing very well and people would not buy it, so I feel this would be the worst option to choose. * If Cadburys was to use product development for there product, I feel this could possibly be successful, although after the failure of there previous product people may not buy there new product. * If Cadburys was to use market development, I feel that again there could possibly be a chance of success, as they may have aimed there previous product at the wrong market, although people from the new market may also not be keen to buy there product. * It is clear that if Cadburys was to use diversification and aim a new product at a new market, there would be a high chance of success as long as the new product was to meet customer needs, which can be done through extensive market research to help gather an idea of people who would regularly purchase there product. Marketing Objectives Before a business such as Cadburys can decide on which market strategy they will be using, they must take into consideration that correct and precise marketing objectives are set to help the business to become as successful as possible in the future. ...read more.


* Communicate effectively with customers - This can be done through varieties of places, the most affective would be through promotional techniques used by the business. To ensure I have done this, I listed the possible promotion techniques and chose the ones which I felt would be best to use. * Organize functions to achieve objectives - To ensure correct objective have been set, a business must look at the four P's around the product to make certain that the correct marketing objectives have been set. To help me do this I ran through the four P's of my product, and then checked to see that I had stated most of the possible strategies for the product. * Aware of constraints - All businesses must be aware of the constraints they face on there marketing activities, to ensure that they are then able to work there way around it. To ensure I was aware of the possible constraints from many different factors, I produced both a SWOT and PEST analysis to help me identify these. The above principles of marketing must all be looked and analysed by businesses, to ensure that the launch of the new product runs as smooth as possible. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. I have been asked to produce a marketing strategy for an existing or new ...

    question is whether is can this research be done with the budget given. Stage Three Collect the data. A sample will have to be selected.. The type of sample required will depend on the requirements of the investigation Stage Four Organise the data.

  2. Produce a marketing strategy for a new or existing product

    comes from having fun, treating yourself and feeling good, as much from work and material achievements. Sex men and shopping are essential part of her life. She is part of the post-feminist generation who assumes they have equal rights. She has grown up in a world that has grown progressively

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    The starting point is planning what the customer wants. CUSTOMER --> ORGANISATION Product orientation - the organisation focuses on what it wants to do and hopes customers will buy it. ORGANISATION --> CUSTOMER Asset led marketing - marketing based on the strengths of the company. Planning starts by considering company's assets as well as customer wants.

  2. British Airways - Product strategy

    from and to almost every country in the world in 153 different destinations around the world. 1.4 Brand identity A brand identity is the message sent out by the company through its form, name, visual signs, advertising etc. Kapfferer introduced the brand pyramid shown in the figure below to help marketers analyze brand's identity (Peter Doyle 1994).

  1. To what extent will Boots marketing objectives assist Boots in achieving its long-term strategy? ...

    With a 50% market share in 2008, Boots has proved it has a significant cut of the customers. However, customers are beginning to use supermarkets to buy their non-food items. The table shows the percentage change in supermarket purchase over several sectors from 2003 to 2008: Sector 2003% of shoppers

  2. Marketing plan

    Other designer shoe stores will soon start with marketing strategies, and competition will increase. Maturity My business will reach its peak. Many people would have heard about us, Competition at this stage is high as everybody would be battling to attract customers to make business.

  1. Investigating Market

    Researching into the important types of markets for business organisations of commodity markets, consumer markets, capital goods markets and industrial markets. Commodity market includes a lot of products from primary sector such as rice, grain, coffee to industrial raw materials such as oil and iron.

  2. Marketing strategy of Cadbury's Dairy Milk

    Market research is vital to Cadbury Dairy Milk. They use market research because: * To build market share. * To target more effectively. * To identify new opportunities. * To anticipate changing needs. Introduction This project will help me explore the marketing mix of Cadbury Dairy Milk.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work