• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing the Aston Martin DB9

Extracts from this document...

Introduction

4Ps The 4Ps are the main form of the marketing mix that describes the strategy position of a product in the market place. The 'marketing mix' is the 4 marketing formats that work together and come out with the companies objective. The 4Ps are: - Product - Place - Promotion - Price. Aston Martin's main goal is uniqueness, power, soul and beauty. ...read more.

Middle

The market segment the DB9 is in is the HLS which stands for 'High Luxery Sports Sector' so its main competitor will be other car companies in the same sector such as Bentley and Porche. Which is why the cars have to be priced well. Onto pricing which is an important factor when selling in the HLS, as they are selling their cars at the high end of the market the price is not that much of an issue ...read more.

Conclusion

Market Pricing - pricing the cars dependant on the market and if the market changes. The set price for the DB9 is �120,000, which compared to other DB9's is mid-range, when you have the main 2 other Astons being the DBS which is the top end of the cars at �160,00 and the Vantage which is lower at �100,000 on average. Moving on to place, Aston Martin have 22 dealerships all over the U.K and a further 101 going overseas. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. I have been asked to produce a marketing strategy for an existing or new ...

    * My marketing strategy will be very costly and if it fails then a lot of money will have been lost. * My product is not competitively priced, so it will be very hard to tempt people away from a cheaper option.

  2. For this project I have been instructed to come up with a marketing strategy ...

    are the magazines and newspapers that adverts should be placed in as they would be seen more by the new target market. Because we do not want to cancel out any people outside our target market (avoiding a niche market), Nokia should continue to place poster adverts in places that

  1. creating a marketing proposal

    It is arguably a more subjective manner of research and more open. It may be that you want to write a dissertation on the usefulness of introducing Goddess imagery and language within the contemporary search but are not sure where to begin or what the issues such a project would raise in the minds of contemporary Anglicans or whatever denomination.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    lawyer B middle class middle managerial/administrative/professional e.g. manager C1 lower middle class supervisors, clerks, juniors managers e.g. shop assistant C2 skilled working class skilled manual worker e.g. mechanic D working class semi skilled/unskilled manual e.g. cleaner E subsistence level unemployed or state pensioner Segments are attractive to a firm if they are: * Accessible - the firm

  1. Unit 9 exploring creative product promotion

    exhibition only when it's at the London excel where the biggest food exhibition is placed. They can give samples of tasting to attract people with their high quality food. Personal selling; Selling through a team of sales representives. Personal selling is in many markets the major tool of personal selling.

  2. Produce a marketing strategy for a new or existing product

    Place (Distribution) Distribution plays an important part in the marketing mix. It helps cosmopolitan meet customer needs profitably and efficiently. In the questionnaire I asked questions like where the reader's of Cosmopolitan spent their time? What hobbies they like? Where they mostly buy magazines?

  1. Marketing Strategy - Nintendo Gamecube

    It was very informative and there were lots of diagrams used to help illustrate the concepts, such as the one illustrating the different stages of market research. The information it provided was very detailed as it discussed the advantages, disadvantages, effects, and consequences of various aspects of business such as the different types of management styles that could be adopted.

  2. Design a small scale marketing plan and formal report for a small business.

    His products must have the right features to attract customers. According to the market research price and quality would attract most people to a card shop so Jack could sell products of good quality; his shop could also stock things apart from cards to give customers the benefit of convenience,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work