Marketing - The role of marketing within Pizza Hut is to ensure that the needs of customers are met and that the business makes money!

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Marketing 

The role of marketing within Pizza Hut is to ensure that the needs of customers are met and that the business makes money! The first task is therefore to understand our consumers.

Pizza Hut has a broad range of customers. This is because pizza is extremely popular with a wide variety of people.

In order to satisfy the needs of our customers, marketing is also involved in New Product Development. There are several steps to go through before we launch a new product. The first step is to carry out research to find out:

  • What people think about pizzas (what role do they play in people's lives, when do they eat them and so on)
  • What do they like about pizzas
  • What do they dislike about pizzas
  • What do they want from pizzas

This information is collected together and used to create ideas for prototypes. The ideas are tested first, before we make any pizzas.

Once we have perfected the pizza, we LAUNCH!

Kids Promotions 

At Pizza Hut we want to add value for families with kids aged between 4-10. We have a kid's menu with toys or games, which changes every 6 weeks to keep our frequent visitors entertained. Pizza Hut has also linked up successfully with animated films such as Chicken Run, The Grenache and Shrek which have proved a hit for all the family.

Operations 

The Pizza Hut restaurant operation is the face of the company. The role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive.

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There are 3 distinct categories of restaurants.

Full Service Restaurants
These are the traditional pizza restaurants offering a seated service and take-away.

Home Service Restaurants
These restaurants offer home deliveries and take-away.

Restaurant Based Delivery
These restaurants are full service restaurants combined with a delivery and takeaway service.

All our Pizza Hut sites work to the CHAMPS standard 

Cleanliness
Hospitality
Accuracy
Maintenance
Product
Speed

These six items define the very core of customer expectations. CHAMPS has become the vehicle which drives Operations Excellence into our business and is also supported by a reward and recognition scheme for the Team members.

The 'CHAMPScheck' is ...

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