Nemesis Inferno Shop
Thorpe Park consumers find plenty of sweets and souvenirs at the exit of this infamous ride. They can stop and browse while their waiting for their pulse to slow down.
Products and Facilities
Products and facilities contain both goods and services. Goods involve physical objects for instance food and drink. Service involves the combination of skills, information and entertainment, such as the use of facilities and equipment.
Thorpe Park would like to make sure that their customer’s day runs as well as possible and not just through all those twists and turns. Here are Thorpe Park products and facilities on offer.
Buggies
Buggies are available from Sweets and Souvenirs on a first come, first serve basis. Note that a maximum hire charge of £9 applies and a refundable deposit of £20 is required.
Wheelchairs
Customers in who uses a wheelchair will need to ask one of our Cashiers at Admissions if their customer wish to borrow one of our wheelchairs, but note that their is limited availability. A £25 refundable deposit will be required, and a rental charge of £5 for those guests not registered as disabled.
Medical Centre
Located next to Guest Services is the Medical Centre; over here there is many qualified staff to help you out when things don't go to plan.
Guest Services
Guest Services (located in the lower dome, facing Depth Charge) are only too happy to help with the following:
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Height Check
For smaller guests, a one-time height check is available.
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Parent Swap
If your children are under the height restriction but you still want to ride, try Parent Swap, where one parent queues on behalf of both.
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Lost Property
If you have misplaced your property it may have already been handed in to Guest Services so be sure to check.
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Disabled Access
Guests registered as disabled, please visit Guest Services to see how they can help you get the most out of your visit.
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Lockers
Thorpe Park strongly recommends their customers use the lockers as loose items cannot be taken onto the rides.
Parking
When travelling by car or minibus, please use the first row of the Lakeside Car Park, next to the Admissions area. This is available to disabled badge holders only. Please ask a Car Park Host for directions if unsure.
Toilets
All toilet locations around the Park have toilets with access for guests with disabilities. Please see the Park Map for locations.
Travel Information THORPE PARK
My analysis
It appears that the costing organisation is significant towards Thorpe Park. They value their goods and services accurately so that the price is good for the consumers. However, as well as the right prices. Which Thorpe Park can change to be able to make a profit. Due to of their activities e.g. the rides, the food and souvenirs cost a lot. The services are given for the visitors are free otherwise are built-in the prices.
Contrasting the products and services that Thorpe Park has got it straightforward to make to the contrast that the admission fee is the main profit. They as well have a contribution to get cash. Thorpe Park is a theme park were its full of excitement as well as new thing to explore. There are almost new rides every year. It has one of the tallest rides in London that makes their money and attracts people an extra profit is made in the gift shop and food places. When they promote a new ride they increase their profits they also get more and new customers so they present new souvenirs and new foods, this would mean more marketing the would have to advertise what they are promoting place information on newspapers and do press release.
The London Dungeons
28-34 Tooley St
London, SE1 2SZ
Contact number: 020 74037221
Introduction
In this coursework I will produce an understandable and descriptive account of information on the products, services and pricing that the London Dungeon offers. Doing this leisure organisation called The London Dungeon it was hard to find information about the company. I tried several ways of getting my information about the company. I had sent them an email asking for any other extra information about their business. If it was possible they could send me a student pack if they had any booklets or a browser but their was no reply. I will include my evidence of my email in my coursework. On the other hand seeing that they did not get back to me on my email I went there myself and asked one of the staff. I asked if they had any browser or booklets and they said no. All they had was a leaflet which didn’t give me much information. So this part of my organisation will contain less information than I have from Thorpe Park. The London Dungeons website wasn’t as good as I thought. It didn’t have a lot of information so I really struggled on it.
Background of London Dungeons
The London Dungeon is a tourist attraction, based in Tooley Street, London, near London Bridge rail station. about various ways tortures from the Medieval Age. It recreates various gory and macabre historical events in a style, which attempts to make them appealing to the younger generation. It uses a mixture of live actors, special effects and rides.
This horror theme park situated on London’s South Bank gives visitors the opportunity to explore the darker side of British and European history. The London Dungeon, which opened in 1975, is a creepy recreation of many of history’s most gruesome events. Visitors can go on various themed rides, which are based around historical murders and executions; they can explore the streets of Victorian London that were home to the serial killer Jack the Ripper. Relive the Great Fire of London and take a barge down the River Thames to Traitors Gate, where they are sentenced to death by an 18th-century judge. The London Dungeons are patrolled by scary characters, dressed in gruesome costumes, which waits in dark corners and jump out at unsuspecting tourists. It opened in 1976, initially designed as more of a museum of "horrible history", but the Dungeon has evolved to become an actor-led, interactive experience that draws visitors from far and wide. The Dungeon is operated by Merlin Entertainments.
This theme is featured throughout the Dungeons experience. Before the first official attraction (Labyrinth of the Lost), there are various bloody models of torture. About half way through the Dungeons experience theres a comic-type show in which a person is called up and different types of torture equipment are demonstrated on them. Visitors are then taken to a courtroom in which three of them are called up for committing weird crimes such as "unnatural crimes with animals". The judge sentences all to death by hanging.
Admission-prices
Here are the London Dungeons admission prices.
Queuing in front of the Dungeon can occur and tickets bought on the web allow fast track entry.
Admission prices at the door:
Adult: £19.95 / Child: £13.95 / OAP (60+ yrs): £14.95 / Student: £14.95 / Disabled Adult: £17.95 / Disabled Child: £11.95
Please note these prices are for guidance purposes only
Opening times
Open seven days a week - excluding Christmas Day
23rd March - 12th July: 10:00 - 17:30 (last admission)
13th July - 1st September: 09:30 - 19:30 (last admission)
2nd September - 31st October: 10:00 - 17:30 (last admission)
1st November - 31st March: 10:30 - 17:00 (last admission)
The London Dungeon Guide
In the dark and dingy underbelly of the capital the London Dungeon dwells, waiting to scare the life out of you and any willing visitors brave enough to cross the threshold. Confront your fears, face your worst nightmares and uncover the gory truth behind some of history's most horrific events!
Be warned....at the London Dungeon you are more than a mere spectator!
Here is a copy of the email I sent to London Dungeons
Joe M
7 High Street
Edgware
Middlesex
HA8 7XX
20th September 2008
Dear Madame or Sir,
I am a student at Bishops Douglas School, and one of the subjects I am studying is GCSE Leisure and Tourism. A major component of the GCSE is the completion of a piece of coursework (worth 25% of the total GCSE mark). I am looking at all aspects of the business such as yours, and I would be very grateful if you could provide me with the following:-
A copy of the student packs (if you publish one).
Published company accounts.
Any other marketing/advertising literature that you think may help me.
Thank you in advance for any information that you can send to me.
Yours sincerely
Joe M
Extremis: Drop Ride to Hell
You have been judged and sentenced and now must accept the consequences of your crimes and experience the brand new Extremis: Drop Ride to Doom! Your heart pounds with fear as the hooded hangman gleefully guides you into position and your end draws near. Muster all the courage you possess as you step over the trapdoor and prepare for your own hanging!
Their is no time to scream as you feel the floor give way, your heart leap into your throat and you plummet sharply into the darkness below...!
Please be aware: you must be over 1.2 metres tall to experience the Extremis ride.
Traitor! Boat Ride to Hell
Are you afraid of the dark? Are you petrified of drowning? Do you hate the feeling of falling backwards? Face your fears with the Traitor, Boat Ride to Hell!
In the deepest, darkest depths of London a deadly nightmare awaits! Climb aboard the vessel that will lead you to Hell. As you descend rapidly into the murky waters, is the Grim Reaper lurking in the shadows ready to claim his next victim?
Prepare to get wet on this heart stopping ride that takes you to Hell and back. Sinister characters and total darkness combine to create a ride that will chill you to the core!
Great Fire of London
The Great Fire of London rampaged through the city of London turning everything in its wake to cinders. Travel back to 1666 and experience the burning reality of the fire that left 200, 000 people destitute.
Join the waves of anguished, terrified Londoners as they flee their homes and the choking, overwhelming heat of the raging fire on the 2nd September 1666. Escape the relentless heat by bracing the gauntlet of flames.
Experience the devastation the Great Fire of London caused, the buildings it destroyed and the pavements it scorched all as part of the London Dungeon experience.
Jack the Ripper
The 1880's were a dangerous time for women to walk alone in London. A prolific killer frequented the dark alleys and quiet streets, preying on London's prostitutes.
A dark time has descended on London, take a trip back to the night of the 31st August. Retrace the infamous steps of the mysterious serial killer Jack the Ripper, just a mile from where his first of five murders occurred. Beware he may be skulking in the darkness, watching....and waiting....
The impact and effect the vicious deaths had on the already dejected community was astounding. Learn the grisly details and injuries of each victim, the suspects and public reaction to the 'likely' killers all as part of the London Dungeon Jack the Ripper attraction.
Labyrinth of the Lost
One way in....but is their a way out?
Darkness claws its way in from all sides, mirrored walls reflect sinister figures, tunnel after tunnel but no escape. Times is running out, panic sets in, and fear of the unknown rages inside you. Will you find a way out of this endless hell?
Only the brave will survive, only the clever will prosper! Step inside the Labyrinth of the Lost if you dare!
Sweeney Todd
In need of a hair cut, like it or not you're going to have one....Sweeney Todd style and there's always a pie if you're feeling hungry!
Fact or fiction, visit Mrs Lovett's pie shop before receiving a short back and sides at the infamous Fleet Street barber shop owned by the demon barber Sweeney Todd.
As you take a seat in the salon of death beware of those lurking behind you, Todd's presence is guaranteed to raise the hair on the back of your neck! One final word of warning, try and keep your head whilst those around you are losing theirs!
The Great Plague
1665, London is riddled with disease, thousands are dying in agony. Disgusting, gruesome boils, cries of panic and pain and shouts of "bring out the dead" filled the air.
The stench of death is all around, London's population is rapidly dwindling, a cure for The Great Plague must be found, and the country depends on it! Death collectors wander the quiet streets piling up the decaying bodies, brusied and pus-sodden sufferers writhe in pain whilst the healthy hide away.
Navigate your way through the streets of London, past the dead and dying. Be careful not to catch anything and watch out for the seeping sores and vomiting victims!
The London Dungeons
Here is a map of London Dungeons this shows their customers what they will be walking through.
Groups & School Parties
London Dungeons mainly welcomes large groups and school parties. Please email them for any further details and special rates. Stating the preferred date and time of your visit with the number of people in the group.
The Dungeons as well host hen night and stag night parties! For a night of hilarity, torture and humiliation- the Dungeons will keep you laughing and screaming until you're ready to hit the clubs.
TERROR-IFIC BIRTHDAYS
Come and celebrate your little horror’s birthday with the frights and delights at London’s scariest attraction. Your child and their friends will have an experience they’ll be talking about for weeks, with shows, live actors, 2 spooky rides and special effects!
The London Dungeon is now entertaining for your special day and houses up to 40 people per tour group. The minimum requirement for a Birthday booking is 5 children and 2 adults. Choose from one of our three horrifying packages and celebrate your special day amongst the ghosts and legends of London’s past. It’s so much fun it’s frightening!
Pricing for packages is as follows:
Sweeney Todd Package:
£20 per person
Birthday Invitations, Fast Track entry*, Souvenir Photo (one per child), tour of the attraction (90 minutes), a Guidebook for the Birthday child and a goodie bag* for each child containing:
Sweeney Todd Mug, Gory Finger, Severed Body Parts (sweets), Flashing Eyeball Ball, Skull Magnet, Organs Slime, Finger Key ring
Traitor Package:
£25 per person
Invitations, Fast Track entry*, Horror Make-Up, Souvenir Photo (one per child), Tour of the attraction (90 minutes), a Guidebook for the Birthday child and a goodie bag* for each child containing:
London Dungeons Mug, London Dungeons Photo Frame, Dungeons Light up Pen (boxed), Dungeons Acrylic Key ring, London Dungeon Stickers, London Dungeon Button Badge, Dungeons Recycled Pencil, Jack the Ripper T Shirt, New Gate Drops (sweets)
Accessibility
London Dungeons facilities and products include wheelchair access and disabled toilets. Guide dogs are welcome.
London Dungeons Facilities and Products.
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Light Refreshments.
- Tearoom/Cafe/Restaurant.
Licensed For Alcohol.
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Parking Charged.
- Parking Nearby.
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Baby Changing Facilities.
Disabled Access.
Credit Cards Accepted.
Guide Dogs Allowed.
- All Weather Attraction.
- Allow 1-2 Hours For Visit.
- Discount Voucher Available.
- Education Pack Available.
- Gift Shop or Shop.
- Offers Corporate Facilities.
- Photography Allowed.
- Recommended For Adults.
Getting to London Dungeons
Directions to the London Dungeon
Rail and Underground:
100 metres from London Bridge Station: British Rail and London Underground (Northern and Jubilee Lines). 400 metres from Monument/Bank Station: Docklands Light Railway, London Underground (District Circle, Central and Northern Lines).
Buses:
21, 35, 40, 43, 47, 48, 78, 133, 149, 381.
Car Parks:
NCP: St. Thomas Street and Upper Thames Street Coaches- Euro Car Parks- Tower Bridge Road.
Analysis
As I did say from the beginning it was very hard finding out my information about their business. Seeing that their website did not help as much and there was no response from them when I emailed them. London Dungeons has many attractions inside which the customers can walk around and talk about the history of London. There accessibility is quite good seeing that they have disabled access and guide dogs to be allowed in this is a good chance disabled or blind people to experience the fright and fun too. London Dungeons do birthdays and hens nights for their customers this is great seeing that no other tourist attraction place has done this.
Contents page
Index
- Describing variety of promotional materials.
- What promotional techniques that Thorpe Park and London Dungeons have?
- Description and evaluation of the promotional materials.
- Other techniques and materials Thorpe Park and London Dungeons use.
Introduction
In this part of my coursework I will be giving detailed descriptive accounts of Thorpe Park and London Dungeons promotional techniques. There use and to evaluate and describe promotional material used by Thorpe Park and London Dungeons and to suggest promotional techniques and promotional material that both companies could maybe use in their business.
Promotion
Advertising presents or promotes the product to the target audience during media such since TV, radio, billboards to persuade them to buy.
While making a decision on what kind of advertising to use which is recognized as an advertising medium a business requirements is to consider the following factors:
Reach of the media: Nationally or locally, the number of potential customers it could reach.
Nature of the product: The media requirement is to reflect the image of the product; a recruitment ad would be positioned in a trade magazine or newspaper but a theme park ad would be shown on TV or on a newspaper.
Position in product life cycle: Launch stage will need different advertising from extension strategies.
Cost of medium: radio cheaper than TV, but may want to consider cost per head if reaching a larger audience.
In the printed media, advertising can take two different types of ways these are:
- A classified advert is normally put into a newspaper by an individual and is expressed solely in words and numbers.
- A display advert is where space is bought in the newspaper or magazine and can be filled with words and/or pictures.
Display adverts have more impact, but are more expensive.
Advertising can also be split into two main types:
Persuasive advertising - This tries to entice the customer to buy the product by informing them of the product benefit.
Informative advertising - This gives the customer information. Mostly done by the government (e.g. health campaigns, new welfare benefits).
Sometimes a business will employ an advertising agency to deal with its needs. An agency plans, organises and produces advertising campaigns for other businesses. The advantage of an agency managing the campaign is that it has the expertise a business may not have, e.g. copywriters, designers and media buyers.
Businesses need to be fully aware of the laws that govern advertising. The main law is the Trade Descriptions Act – goods advertised for sale must be as they are described. Also the advertising industry has its own Code of Practice, and is regulated by the Advertising Standards Authority where complaints about the nature of advertising can be dealt with.
Here is the promotion techniques used:
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Advertising: Is when an organisation pays for the publications, displays or broadcast of information that describes their, products or services in a favourable way. Advertising can be carried out in a number of ways. An advertisement can be national and therefore seen across the whole country. Business need to choose the most suitable medium to use for advertising. The medium is the way in which the advertising information is given to the customer and includes:
- Radio.
- Cinema.
- Internet.
- Newspapers and magazines.
- Billboards.
- Television (both terrestrial and satellite).
- Teletext (the information service on commercial television).
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Public relation: Is planned attempted to create a favourable image of an organisation.
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Direct marketing: Is one of the fastest growing areas of promotion. It involves sending or giving promotional material directly individual customers. This can be done by post over the telephone, or door to door.
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Sponsorship: Involves one organisation giving financial or other support in exchange for its name being associated with product or events. For example, every team in the team in the premier and Endsleigh football leagues displays the name of its sponsorship on the players strip. The former football league cup has been sponsored by several companies in the recent years such as the Carling and Coca cola cup . Many arts and entertainment events are sponsored.
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Personal selling: Involves direct sales contact between an organisation and its customers. It may be carried out face to face or over the telephone. Most employees in the leisure and tourism industry will be involved in selling situations on a frequent basis. Personal selling does not persuade the customer to buy something that they do not want simply to achieve a sale.
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Display: Many leisure and tourism organisations use displays to promote specific products and services. One of the most common types of display is to put posters in the windows and on the doors.
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Sales promotions: Are short term activities intended to encourage interest in a particular product. For example theme parks may offer discount to customers who book their ticket before a specific date. Other examples include:
- Free gifts with products.
- Money off vouchers.
- Discounts.
- Price reductions.
- Free samples.
- Competition linked to a particular product, prize draws.
- Increase quantity of a product for the same price (12 exercise session for the same price of 10).
- Loyalty schemes.
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Demonstrations: One of the problems with many promotional techniques is that the customer cannot really see or experience the product or service. For this reason many leisure and tourism organisation arrange demonstration and visits to show customers what the products and services would like if they bought them.
Evaluation of promotional technique
Advertising Thorpe Park: Thorpe Park does its advertising on bill boards, newspapers, radio, TV, magazines and posters. They advertise to let the creative side by designing commercials for TV or radio. Also if they have promotions at Thorpe Park they would print adds in news papers, magazines, bill boards, put posters up, Quavers crisps do deals with Thorpe Parks tickets they have vouchers on the crisp package. 2 for 1 entry this entitles one free child/ adult when accompanied by one individual paying the full adult day rate and big Coca Cola bottles. The advantage of advertising for Thorpe Park is that they collect a large audience from their adverts that they produce out which influences their customer whether or not they will pay for their visits to the theme park. This informs their consumer about the park, from their commercials its shows the improvement and the images of Thorpe Park by advertising it attract new customers to visit. On the other hand the disadvantage on presenting advertisements is that customers may not cater for all audiences. The public may find Thorpe Park advertising uninteresting meaning that Thorpe Parks advertising has been very costly and not useful because new customers have not been persuaded by the adverts, so potential visitors will not be coming to the theme park. An improvement on advertising could be to use a different method of advertising. Instead of just advertising one thing/product advertise a range of products at one time.
Advertising London Dungeon: London Dungeon advertises on bill boards, posters, banners, they hand out leaflets, advertise on newspapers and magazines. They do TV commercials and they do internet advertising like pop ups or internet banners. If you were to go to London Dungeons yourself another way they also advertise is going on the streets in costumes and this persuades people to go to their attraction. They hand out their leaflets providing information and what they do. London Dungeons also do special offers so that it’s cheaper for customers to come as a group. Rather than paying as individual an example of this would be if you were to pay online than pay at London Dungeons up front. It would be cheaper seeing that you are more likely to get special deals online for cheaper tickets, and if you were to pay as an individual it would cost more than if you were to pay as a group. It would be cheaper. Advertising their company this way is good for their business. As they are attracting their consumers to come as a group rather than as an individual. London Dungeons advertising has been very expensive in addition to not useful for the reason that new customers have not been persuaded by the adverts. As a result possible visitors will not be coming to the London Dungeons. A development on advertising could be to use a different method of advertising instead of just advertising one thing/product advertise a range of products at one time.
Public relation Thorpe Park: Thorpe Park public relation’s use this by exposing information in a press release to generate exposure for the park. The outcome of a press release would be a story printed about Thorpe Park. Thorpe Park would use a press release to give information on special events, new attractions for example rides. The news papers would be used from a press release interview and would be printed in the papers. The advantage of public relation to Thorpe Park is that they have a target market so they know exactly who they want to be aiming at and exposing all this information at. Also and increase in public awareness, this means that the public are aware on what is happening at Thorpe Park and is informing them all about it. Still there is a disadvantage of public relations for Thorpe Park. The downside to public relations is that it does not always reach its target audience. So not all of the public is being informed. The way Thorpe Park could improve their public relations at their theme park is they could target their information at a wider audience.
Public relation London Dungeons:
London Dungeons Public relations are used by revealing information in newspapers and magazines informing their customers about their feedback about the attraction and other stories. London Dungeons make use of press releases to give information on special events, new attractions for example rides. The newspapers would be used from a press release interview and would be printed in the papers. That’s all the information I could find for London Dungeons.
Direct marketing Thorpe Park:
The way Thorpe Park uses direct marketing is by carrying out direct mailing from their own database. When Thorpe Park use their own data they know which new visitors to aim at. What they aim at is usually (family groups, location and the age of their visitors.) When Thorpe Park uses direct marketing they send their customers information leaflets, questionnaires and mailing lists. This is an advantage for Thorpe Park because they can collect visitor’s names, address and age meaning they can send information on deals, promotion or new attraction to them which influence them whether to visit or not this would want to encourage them that Thorpe Park is worth visiting. On the other hand the disadvantages of direct marketing for Thorpe Park is that existing visitors and new consumers may find the information that has been sent is pointless because the customers might already know about the latest promotion the last time they have visited the park. So there has not been many changes to the park, so useless of them going again or the information which has been sent is not useful to the customers and would be just junk mail to them this can become irritating receiving these types of mails. Thorpe Park could improve direct mailing by not just to aim a specific visitor but to aim at any potential consumers this could help increase the number of visitors to the park.
Direct marketing London Dungeons:
London Dungeons use direct marketing by delivering out direct mailing from their own database. While London Dungeons make use of their own data they know which new visitors to aim at. What they aim at is usually groups, location and the age of their visitors. The way London Dungeon uses direct marketing they hand their customers information leaflets that was all the information I could find. I went there to see what else do they do and they just said all they do hand out leaflets.
Sponsorship Thorpe Park and London Dungeons:
Thorpe Park and London Dudgeons are both sponsored by the Merlin Entertainments groups.
Merlin Entertainments Group is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. The world's No 2 visitor attraction operator, Merlin aims to deliver memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees.
Bigger than Universal and second only to Disney, Merlin Entertainments brings together Legoland, Madame Tussauds, British Airways London Eye, Sea Life, Gardaland, Dungeons - as well as national brands such as Alton Towers, Thorpe Park, Warwick Castle, Hyde Park and Chessington World of Adventures. All brands which are distinctive, challenging and innovative - and which have great potential for growth in the future.
Here are key entertainment brands that are joined with the Merlin Entertainment groups:
- Sea Life.
- Legoland.
- The London eye.
- Madame Tussauds.
- Gardaland.
- London Dungeons.
- Heide Park.
- Alton Towers.
- Thorpe Park.
- Chessington World of Adventures.
- Warwick Castle.
- Legoland Discovery Centre.
- Earth Explorer.
Personal selling Thorpe Park:
This promotional technique is the least likely to be used, this is not like other companies personal selling they would be used to sell products door to door and would be having a face to face conversations with their customers, for Thorpe Park they don’t have the time and money to visit their consumers from door to door. They use personal selling to try and sell things or promote products just as the consumers enter the theme park their will be gift shops. Personal selling is not one of Thorpe Parks strong point in promotional techniques. The slight advantage with using personal selling for Thorpe Park would be that sales of certain product would increase meaning more profit in one area. Also another useful thing about personal selling is that because Thorpe Park are approaching visitors at the entrance of the theme park their will be more responses from the visitors and they will be willing to listen to Thorpe Parks staff and what they are trying to sell to their consumers. However, there will always be a disadvantage and this is that there is always a limited target market to aim at and with personal selling it takes time to persuade and try and sell their product to their customers.
Personal selling London Dungeons:
For London Dungeons I’m not quiet sure what they do for personal selling I tried looking on their website and I didn’t get any information and when I went their they just said to go on their website.
Displays Thorpe Park:
Displays are a promotion technique which is very important in giving first time customers and existing customers a good impression of the organisation which is Thorpe Park. Displays are the best way of informing customers on forthcoming events and promotion. Thorpe Park use displays in many different ways they usually use billboards and posters for displays, displays are the best way for Thorpe Park to expose new information to their customers. It’s very important where Thorpe Park place their displays, billboards a place at the entrance of the theme park and posters are placed all around the park. Thorpe Park has placed their displays so that they all stand out and that they are very eye catching to the visitors. The advantages of displays the public applying to the public/visitors and a very easy way in exposing new information to the public. On the other hand the disadvantages of using displays are that, they have to be original and different from all the competition interested. It is essential that these disadvantages of displays are considered in Thorpe Park displays for them and to be successful. Displays could be improved by having more billboards and posters as Thorpe Park displays.
Displays London Dungeons:
London Dungeons uses their displays by giving their first time customers and their existing customers a good impression of their organisation. Displays are one of the top ways of notifying their customers on forthcoming events and promotion. London Dungeons use their displays in many different conducts they are usually using billboards and posters for displays, displays are the best way for London Dungeons to represent any of their new information to their customer.
Sales promotion Thorpe Park: The sale promotion Thorpe Park offers are usually 2 for1 offers or 2 for 3 offers. These offers at Thorpe Park are sometimes promoted in adverts, leaflets posters and billboards. This offer gives customers a feeling that they are getting a good deal and will influence them to visit this place while these promotions are still on offer. Thorpe Park has sales promotions so they offer their customers that something extra with their product. These sale promotions are only available for a limited amount of time run out at a specific date. Thorpe Park uses sales promotion to their advantage is by offering them at different times in the year maybe more than once which gives the visitors opportunities to visit within these offers time limits. Also for Thorpe Park a rapid increase in sales. Nevertheless sales promotions can be a disadvantage to the park, these promotion are only short term offers meaning that Thorpe Park will have ordered more stock/product which is not required. An improvement on sales would be to have a promotion that the park has never has something which would catch the attention of the customers but as well the promotion has to be something that the customer would go for.
Sales promotion London Dungeons: London Dungeons sales promotion would be doing special offers on admission prices an example of this would be them promoting on cereal boxes they usually would say “FREE CHILD TICKET accompanied with an adult” or “BUY ONE GET ONE FREE ADULT TICKETS purchase now”. This offer gives customers the impression that they are getting a good deal and will be influence them to visit this attraction place while these promotions are still on offer. London Dungeons have sales promotions as a result they offer their customers something extra with their products.
Demonstrations Thorpe Park: Down at Thorpe Park demonstrations usually take place outside a show area to give the visitors a taste of what can be seen and done in this particular area of the park. For instance of a demonstration of Thorpe Park would be outside a children’s show that would be take were the children’s area is placed, one of the performers which would be in costumes showing the children a small part of the show which will be performed at a certain time. This gives the customers the opportunity to see a demonstration of the show and choose whether or not to see the show. A demonstration could be a dancer of a show providing the customers with a demonstration of a dance. The good thing about demonstrations for Thorpe Park is that they help the customers to decide if the demonstration has influenced them to i.e. go see the new performance. Also demonstrations gives a chance to the viewers to see to see a demonstration of a show maybe before they have seen it meaning that the visitors are provided with a service from Thorpe Park which has influences their choose. The bad thing for demonstration is that visitor may find the demonstration uninteresting and feel that they are not aimed at a certain target. A simple improvement for displays at Thorpe Park would be to introduce more demonstration at the park.
Demonstrations London Dungeons: at London Dungeons they way they demonstrate their company is by giving their customers a taste of what’s in London Dungeons and their staffs are dressed up in costumes by doing this it makes their customers want to know more about the attraction. This gives the customers the opportunity to see a demonstration of the show and choose whether or not to see the idea about London Dungeons.
Describe and evaluate range of promotional materials
Promotional materials are the actual pieces of information that the customer sees, hears or reads this includes:
- Brochures.
- Leaflets.
- Merchandising materials.
- Videos.
- Press releases.
- Internet sites.
Leaflets Thorpe Park: Thorpe Parks leaflet is a 4 sided leaflet. Its has a back and front full of information. Thorpe Park uses a lot of big fonts and front sizes so its easier for the customers to read it they also use different colours which will attract their consumers. This is presented by having a main picture of their logo and their new ride that their representing that’s coming soon to their theme park, then they have a location section indicating different ways of getting their it also has a small map for the people who want to drive their. Then the have a section of opening times and admission fees this informs their customers of knowing what time they open and what time they close and knowing how much they will have to pay to get in the theme park. On the other side of the leaflets is a small summary of what the newest rides are going to be like. Thorpe Park has listed all the rides that they provide to their customers and has a map of what the theme park looks like.
Leaflets London Dungeons: London Dungeons leaflet is a 4sided leaflet that is back and front filled in with full of information about their attraction. They have use loads of dark colours which present their image which is dark and scary they use loads of different type of fonts and font sizes. The main picture they use for their leaflet is of people being frightened and has their name attraction in big font. There’s a section where it tells you how to get to London Dungeons it also has a map and the address of were it is located. It also has opening times and also gives the website so people are available to book their tickets online and has a Merlin logo at the bottom of their leaflet which sponsors London Dungeon. There’s 3 sections that are filled with information about their company they use other languages as well in their leaflet they use German and French and English. There is also a map included in this leaflet which shows what London Dungeons looks like inside and what the customers will be passing through.
Websites Thorpe Park: Thorpe Parks websites has a lot of information about their products and services. Its informs their viewers about what they do, what they have, what they provide for their customers. where they are located and how to get their they also include accommodation if their customers would like to stay over night and locates where their accommodations are. They give details of each and everyone of their rides, Thorpe Park website has a section about their theme park which includes opening times, ticket prices. Thorpe Park annual pass which give you a years unlimited entry to the nation's Thrill Capital letting you take on Stealth, Colossus and Nemesis Inferno time and time again. Also save 20% off eating and shopping at Thorpe Park, Merlin annual pass gives you 12 months Unlimited entry to the UK's top attractions: Alton Towers Resort, Legoland Windsor, Thorpe Park, Chessington World of Adventures & Zoo, Madame Tussauds, London Eye, Warwick Castle, Sea Life and the Dungeons. Only £125 for an individual or £375 for a family of four, park map which shows the whole of Thorpe Park naming all the rides and were they are were, were you can eat were the toilets are etc, Thorpe Park breaks is one day of thrills just isn't enough to feed for their customers adrenaline addiction, they can book a short break to visit Thorpe Park. Thorpe Park will give their customers entry on the 2nd day absolutely free, Thorpe Park mobile zone is a brand new application sponsored by EA Games that allows you to discover Thorpe Park from the palm of your hand on your mobile phone. Whether Thorpe Parks customers are looking for information to help plan their visit or simply some queue line entertainment, Thorpe Park Mobile Zone is the perfect solution with downloadable games, competitions, and information on all our extreme rides, facilities and upcoming events!, eating and drinking With so many thrills on the menu during a day at Thorpe Park their customers are bound to work up a healthy appetite. Refuel at one of their cafes, restaurants or snack stops, shopping. If their customers would want a quality souvenir to remind them of their day at Thorpe Park. They can take some down time to peruse around their retail outlets, ride photography. Thorpe Park customers are able to see the look on your face as they do 0-80mph in 2 seconds, or zoom through the 8th of 10 terrifying loops; Ride photos are the ultimate Thorpe Park souvenir – and permanent proof that have occupied some of the world’s most heart-stopping rides.
Information about their company but they obviously have the usual they have the Dungeons guide informing their people what they do down at London Dungeons and give a brief detail of what it is about. They advertise on their website special offers so this can draw their consumers to come visit. They have their opening times placed on their website, where to find them and how to contact them they do tour guides for schools and school parties and that’s about it.
Press release Thorpe Park: Thorpe Parks press releases are usually used to give the public information about the surrounding that go on at Thorpe Park all the new updated stuff and events that happens an example of this could be “FOR A FIREWORKS NIGHT WITH A DIFFERENCE HEAD TO THORPE BLAST!” this was one of the press release I had found and it includes and talks behalf on if customers want to spice their Guy Fawkes night up a bit this year, and advising them head down to Thorpe Blast from 7th – 9th November – Thorpe Park’s annual fireworks display that sets over a beautiful water setting and against a backdrop of some of the most thrilling and adrenaline-fuelled rides the UK has to offer.
During Thorpe Blast the Park will be open late until 8pm, meaning that their customers can watch the spectacular fireworks display whilst dangling upside down and hurtling from 0-80mph in 2 seconds in the pitch black on Thorpe Park’s ‘Unholy Trinity’ of rollercoaster’s Stealth, Nemesis Inferno and Colossus.
The fireworks display starts at 7pm and is set to a selection of some of this year’s most popular songs, including:
• Sonny J – Can’t Stop Moving.
• Utah Saints – Something good is Going to Happen.
• Take That – Rule the World.
• Fat Boy Slim – Right Here Right Now.
• The Prodigy – Fire starter.
Press release London Dungeons: London Dungeons press releases give out information to their customers about the events that go on at London Dungeons and new events that are going on or that are going to happen here is an example of their latest press release:
Shoppers can again enjoy the perfect antidote to the hell of Christmas shopping by taking time out at London's grisliest visitor attraction this Yuletide!
“With queues that stretch for as far as the eye can see murderous prices and demonic store assistants… the annual gift trail can be perfect torture”.
“In typical anti-festive style therefore, the London Dungeon will be spreading ill-will amongst all men in an alternative 'Satan's grotto', from 13th to 26th December.”
“Elves impaled on spikes and robins roasting over an open fire will greet visitors to the Tooley Street attraction, whilst Santa gently boils in a witch's cauldron”.
“Only the naughtiest of children can perch on the knee of the sprawling red-cloaked prince of darkness before confessing their secret desires … but beware wishes often come true!”
Cross his palm with silver to try the 'yucky dip' or get expertly made up as a scary monster to claim revenge on frosty festive shoppers once back on the high street.
There’s the chance to catch the plague; follow the trail of Jack the Ripper… and even be condemned by an unforgiving judge to ride the Traitor: Boat Ride to Hell… if you are brave enough.
"Satan's Grotto is becoming an annual event in itself," said Dungeon boss Vicky Brown.
"We just aim to bring some light relief and offer somewhere for shoppers to escape the never ending onslaught of adverts and jingle bells," she added.
And from the ghostly and ghastly to the gruesome and gory, theirs a multitude of gory gifts on offer that make an ideal present for the awkward, unloved or plain unpopular relative.
Adverts Thorpe Park: Thorpe Park only do advertisements when a new ride is being launched or some event is happening. For instance they advertise as during summer holidays, Halloween time and fright night. Summer time is a good time for Thorpe Park to advertise their adverts for all teenagers and children who are off school on holiday with Halloween and fright nights. Making an advert for Thorpe Park costs a lot of money so they try not to advertise all the time they just make one clip and use it for the whole season not unless an event is occurring or a new ride is launching.
Adverts London Dungeons: London Dungeons advertise in the same way as Thorpe Park. Most of the time the an advert when its the right for example its half term for the kids and Halloween is coming up London Dungeons will advertise for the youngsters to see and go. But advertising an advert doesn’t come cheap so they try and shoot one clip and use it throughout the season unless a new ride or event is happening.
Other techniques and materials the organisations may use
Thorpe Park and London Dungeons use a wide range of promotional materials. If I had to suggest ideas for Thorpe Park and London Dungeons new promotional techniques and promotional materials that they could use if they could use they would be as follows;
Surveys at Thorpe Park: Thorpe Park should always use the information that the customers give out or answer when they do their surveys for this can make changes and improvements towards their company and make their customers satisfied and make their consumers want to come and visit again.
Surveys at London Dungeons: They Don’t do surveys and I think that they should I went their and asked and they said no they don’t do them at all. This is quite a disappointment for their company seeing its a tourist attracting they should of created one, so if customers had any suggestions they would of been able to note it down and give it to one of the members that works at London Dungeons. How will London Dungeons know how people think about there company if they don’t do their surveys? their will be no feedback or improvements towards their company or changes.
Weekly newspapers Thorpe Park: To all the customers that come there Thorpe Park. They should create a service for all those people who love going to Thorpe Park every season and capture their name and address. Every season or every time there is an event occurring at Thorpe Park. When a new ride is launched, they could send a newsletter of all the new events or rides that will be happening down at Thorpe Park.
Weekly news papers London Dungeons: In my opinion London Dungeons should create a newsletter service to all their customers that enjoy going to their attractions. Their customers should sign up for it that’s only if they want to, by this London Dungeons can make promotions by doing special offers to their customers for any special events that go on down at London Dungeons. This is good for it will draw their customers to come and will want to let their friends and family want to sign up.
Contents page
Index
- Description of the target market of the organisation.
- Market research technique used by Thorpe Park.
- Market research techniques used by London Dungeon.
- Compare and contrast the used by both organisations.
Introduction
This part of my course I will give a description of Thorpe Park and London Dungeons target audience. I will describe the market research techniques and finally to compare and contrast the techniques used by the organisations.
Target market
A target market are types of certain people that an organisation aims their goods around. When an organisation has a precise target audience, they consider the market segments. This consists of age, lifestyle, social, gender and ethnicity. All these factors have to be taken into account when deciding a target market. For example, different age groups are likely to include very different leisure interest. Social groups are a way of categorising, job, marital status and income. People who have a comparable income and similar jobs more often than not have the same leisure interests. Different genders contain influence people in the type of leisure and tourism goods that would pay money for.
At Thorpe Park the target market consists of the following:
- Age group: At Thorpe Park their ride and attractions around them the park is for a wide range of visitors from young kids/students i.e. school groups and senior citizens. At the park the age group aims their products and services from the ages from 4 to 60 this includes very young children to older people e.g. grandparents. At Thorpe Park their junior rides so that very young children are able to go and ride on them. For the teenagers and older people there’s a high range of ride that they can explore and enjoy.
- Social economic.
- Relation.
- Conclusion.
Market research techniques used by the organisations
Market research gathers the likes and dislikes of a customer/consumer so that the organisations can act upon the information that has been collected from the customer. Which they will use to help to improve their products. Thorpe Park and London Dungeon will use two types of market research they are primary and secondary.
Primary: Primary research involves getting original data directly about the product and market. Primary research data, is data that did not exist before. It is designed to answer specific questions of interest to the business - for example;
What proportion of customers believes the level of customer service provided by the business is rated good or excellent?
What do customers think of a new version of a popular product?
To collect primary data a business must carry out field research. The main methods of field research are:
Face-to-face interviews – interviewers ask people on the street or on their doorstep a series of questions about their products and services.
Telephone interviews - Similar questions to face-to-face interviews, although often shorter.
Online surveys –Using email or the Internet. This is an increasingly popular way of obtaining primary data and much less costly than face-to-face or telephone interviews.
Questionnaires – Sent in the post (for example a customer feedback form sent to people who have recently bought a product or service).
In most cases it is not possible to ask all existing or potential customers the questions that the business wants answering. So primary research makes the use of surveys and sampling to obtain valid results.
The main advantages of primary research and data are that its:
- Up to date.
- Specific to the purpose – asks the questions the business wants answers to.
- Collects data which no other business will have access to (the results are confidential).
- In the case of online surveys and telephone interviews, the data can be obtained quite quickly (think about how quickly political opinion polls come out).
The main disadvantages of primary research are that it:
- Can be difficult to collect and/or take a long time to collect.
- Is expensive to collect.
- May provide miss-leading results if the sample is not large enough or chosen with care; or if the questionnaire questions are not worded properly.
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Questionnaires Thorpe Park: Thorpe Park gives their customers questionnaires when the customers visit their theme park. This happens more likely when customers are leaving and so the staff hand out questionnaires for feed back. These questionnaires are handed out through face to face or when a purchase is made through Thorpe Park’s gift shops, arcades their food restaurants entrance etc. their is a little stand near the counters which provides their customers with questionnaires. This consists of either open or closed questions. On the other hand the disadvantages of using questionnaires its costs quite a lot of money just for printing them especially in coloured ink. Also questionnaires might not reach its key target audience. Their customers might find them uninteresting and take up time. The good point is that their customers are receiving first hand information. Here are some demonstrations of a questionnaire for Thorpe Park:
- Did you enjoy your trip here at Thorpe Park?
- What did you like the most about Thorpe Park?
- Was the customer service to your satisfaction?
- Was it worth your money?
- Did your children enjoy their stay here?
- Would you come again
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Questionnaires London Dungeons: London doesn’t do any questionnaires at all I had to go there and ask but they said “no they don’t do questionnaires” But if they did do questionnaires they should include questions like my example ones that I have given:
- How did you find it to getting here?
- Did you enjoy your stay?
- Will you come and visit again?
- Were you provided with good customer service?
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Face to face Thorpe Park: Thorpe Park’s employees should be going around the theme park making sure that their customers are satisfied. Also make sure if help is needed their customers are able to speak any of the staff that are around for assistance. However Thorpe Park employees should always be at the entrance or exit point of their attraction, asking their customers if they have any enquiries about their theme park. Or about their stay while being at the park. This method will make the visitors more conscious, able to be more personal with the customers.
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Face to face London Dungeons: Down at the London Dungeons there is always a person standing at the entrance and exit point welcoming their customers. Reassuring that they were satisfied with their service that was given to them during that day.
Secondary:
Secondary data is data that already exists and has been collected by someone else for another purpose. Secondary research involves the investigation of secondary sources of data.
- Government figures.
- Tourism board figures.
- Industry.
Market research techniques used by a contrasting organisation
The contrasting organisation which I will describe is its market research techniques in
Primary
- Internet.
- Telephone.
- Face to face.
Secondary
- Government.
- Tourism board figures.
Marketing in leisure and tourism
Contents page
- Description of benefits of a SWOT analysis of the organisation.
- Produce a SWOT analysis for the organisations.
- Details of a SWOT analysis for contrasting organisation.
- Comparison and contrast of the two SWOT’s analysis.
SWOT analysis of Thorpe Park and SWOT analysis of the contrasting organisation London Dungeons.
In this portfolio I will produce two detailed SWOT analysis on two contrasting organisations of Thorpe Park and London Dungeons. In this SWOT analysis I will give their strengths, weaknesses, threats and opportunities of the organisations. The SWOT analysis that I will produce has many benefits which could help Thorpe Park and London Dungeons. Which is what their strengths are, what they could improve, and how they could improve their business. What is the threat on the organisation. Overall helping to maintain and improve at the same time their organisation.
SWOT Analysis of Thorpe Park
Strengths
- Thorpe Park sells and produces the right products to their customers. The products which are provided by Thorpe Park are souvenirs, fast food and have a variety of rides for different ages. These products are what I would expect a theme park to provide its visitors.
- Thorpe Park has a wide range of a variety of products at their theme park to suit different types of customers. For example affordable toys and a higher price toy, general ride to more extreme rides. All these varied products mean that Thorpe Park can influence a variety of consumers to visit the park at different times during the seasons.
- Thorpe Park satisfy their visitors expectation by providing all the products and services which visitors would expect to find at a popular theme park for instance their rides, restaurants and fast food areas and toilet and facilities.
- All the products at Thorpe Park have a certain quality. The quality of the products varies due to the price of the products (higher the better quality, the lower the price the better value for money).
- At Thorpe Park all the products have to be reliable for the visitors to use, all the products have good reliability due to high standards for safety reasons.
- Thorpe Park customer services are an important strength towards their company. Thorpe Park attracts a range of visitors throughout the seasons. So members of staff can be aware of the different needs of all different visitors. They are trained in politeness, awareness to special needs and requirements and to know when to use these skills.
- Every year a new major ride is launched at the theme park. With a new ride Thorpe Park focus greatly on that attraction throughout the season. This helps Thorpe Park promote their business and to reach their target market.
- Thorpe Park has a very good location; it is easy access by major motorways. Also accessible to many visitors also local trains station that is near by Thorpe Park. Having easy access to the park means that Thorpe Park can attract visitors from all over the UK.
- There are several theme Parks in the UK: these theme Parks create competition for one another. Competition means that Thorpe Park can compete with other Theme Parks for instance Alton Towers or Chessington brings out a new ride then Thorpe Park can bring out a new product.
- Thorpe Park has near by hotels, this is an advantage to Thorpe Park for them visitors who travel from the far for visitors who purchase a seasonal ticket.
Weaknesses
- Thorpe Park is a seasonal business; they are open for only some parts of the year. Meaning that every season there are more likely to attract visitors to collect profits. Also to complete with fellow theme parks Thorpe Park is a seasonal park which have seasonal staff meaning that these staff are sometimes less experience and need more training.
- The queues can be a nightmare to the customers if its a busy day for Thorpe Park and people are queuing up for just one ride and their waiting 30-45 minutes in the line they’ll get bad feedback.
- The staff at Thorpe Park have got poor training for they have employed a large amount of staff over the seasons this means that they only give on .Some of the staff don't seem to do their job properly and in some parts of the park looks untidy.
Threats
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Competition: Even though the competition can be a good aspect from rival theme parks, Thorpe Park is the 2nd most visited theme park in the UK however it does have many rival theme parks. With better up to date products, more experienced and trained staff and a better reputation for example Alton Towers.
- Customer service: Another threat could be a rival or competition theme park which have better trained staff and overall can provide good customer service to there visitors.
- Customer satisfaction: This could be a threat for Thorpe Park because another major attraction e.g. Alton towers could provide more products and services which where all the right products for their customers.
- Attraction: Another theme park could threat for Thorpe Park by launching more than one major new attraction each year. Which would keep their products updated also which be the right for their target market to introduce new rides.
Opportunities
- Improve the staff: An opportunity for Thorpe Park is for them to improve their on the job staff training. To give all of their employees more then one day introduction to the park. This would help them gain more knowledge of the park and over a period of time gain more experience.
- Update old products: An opportunity for Thorpe Park is that they could be for them is to update some of there old rides/products which could help give the theme park a better reputation and influence new visitors.
- Develop new products: Develop new products so that Thorpe Park keeps up with competing theme parks and with the needs and satisfaction of their target market.
SWOT analysis of London Dungeons
Strengths
- Right products: Down at the London Dungeons they provide a leisure service and products. The products which they provide to their visitors are a guide tour back in time of early history of London also selling a variety of souvenirs.
- Quality of products: London Dungeons have a very high standard of quality of their products. This is so that it meets visitor’s satisfaction of the products and attraction e.g. guided tour looks at life with the use of special effects, and like characters to keep the visitors entertained and create an effect.
- Satisfy customer expectation: The strengths at London Dungeons is satisfying all their customers’ expectation by providing all the products and services which their customers. They would expect and want to find at an entertaining attractions and facilities toilets, souvenir shops, guided tour and entertainment.
- Good reliability: At this attraction all the products have to be reliable for the visitors use and entertainment. All the products at London Dungeons have good reliability due to safety reasons of the souvenirs and special effects used.
- Good customer service: An important strength for London Dungeon is that also gets visitors from overseas. The staff at London Dungeons has the ability to interact with visitors from overseas. So that they can provide their services to the different needs of all their visitors. As well as having all fantastic customer service skills.
- Location: London Dungeons is located in a very good location in the centre of London. It has access by public transport (buses and trains), and easily accessible to many visitors from overseas having a good location and access to the attraction means that London Dungeons welcome visitors from overseas.
- Competition: There are not many attractions like the London Dungeons in the UK. However, it still has some competition which means it can compete with other organisations.
- Overseas visitors: London Dungeons welcome all visitors from overseas this is a strength because London Dungeons are attracting a range of visitors meaning that they have a wider target market as they are in London.
- Yearly: The strength of London Dungeon is that it is open all year round. It is not a seasonal business this is an advantage when other attractions are closed it has opportunities to attract more visitors.
Weaknesses
- Small attractions: London Dungeon is only a small attraction unlike a more major attraction like the theme park Thorpe Park, so this type of attraction may not appeal to main groups of people.
- Theme: One of London Dungeons weaknesses is the theme of the attraction; it is based on gruesome history. This is a weakness because it means London Dungeons only have one type of customers that they can target their attraction at. These are customers which do not have a nervous disposition.
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Area: Even though London Dungeons is located in a popular city with easy access links it is an area where parking is very hard to find, meaning it is difficult for the visitors of London Dungeons to find any available parking.
Threats
- Location: This could be a threat for London Dungeons because it is situated in a good location which is surrounded by other historical attraction. These attractions may create competition for the London Dungeons this means a loss in visitors to their attraction.
- Competition: Because of the where a London Dungeon is located there would be competition from other organisations e.g. Globe Theatre may cause a loss in visitors to the Dungeons.
- Similar attraction: A threat would be an attraction which is similar to London Dungeons in a nearby area, which has better facilities, better products and services and easier access.
Opportunities
- Update products: To introduce more and new products to the attraction. Meaning that they would be increasing amount of products to the organisation and the visitors. Overall making the organisation more value for money for the customers.
- Expand: An opportunity for London Dungeons would be if they were to expand their attraction, it would help to increase amount of products and make the organisation bigger. Opportunities to have a wider target market and increase amount of visitors.
- More facilities: Another opportunity for London Dungeons could be if they provide more facilities for their customers e.g. to provide their customers with a car park so that the visitors can be reassured that they would not have to leave the attraction because they were worried about car parking tickets.
- Theme: If London Dungeons where to introduce some other theme to their attraction, apart from anything gruesome. Then this would be an opportunity for them to influence new visitors to there attraction, and have a new type of market they could aim there products.
Comparing and contrasting both organisations
After describing in details the SWOT analysis for both of my organisations I will now compare and contrast the both of them in the table below:
This table that I have made, shows that London Dungeons has more strengths then Thorpe Park within their attraction. London Dungeons seem to have good customer service than Thorpe Park. For their staff are more fully trained up, but there is a lot of competition for London Dungeons seeing it’s in the city. Whereas Thorpe Park is located where there isn’t another theme park nearby.
