Marketing Unit
E1.
Throughout this unit I am going to try to develop my own marketing strategy and techniques for the company Tommy Hilfiger. The store that I will be assessing is the Bluewater store. I will attempt to identify the methods and strategies that are used by the company when promoting and trying to increase the sales of the Tommy Denim range of jeans and clothing, I shall then attempt to develop my own, better strategies. Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether for profit or not but in the long term hopefully increasing sales.
Tommy’s target market is extremely varied but the designs of the clothing tend to focus more on the needs and tastes of the older, more classic generation. In an attempt to expand sales and increase profits a new range of products were developed which were aimed for a younger, trendier target market.