• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

McDonald's Review B-TEC

Extracts from this document...

Introduction

McDonald's is an international franchise which welcomes 58 million customers in over 31,000 different locations worldwide and over 1.5 million employees. The company serves an average 47 million customers each day throughout the 119 countries you can find McDonald's in. The franchise's main purpose is to deliver products like food and drink putting it in a secondary sector. Founded in 1940 in Illinois, USA by Dick and Mac McDonald the company has since become the largest fast food retailer in the world. Although McDonald's has received a lot of criticism from people that campaign for healthy eating, the company have since introduced a healthy eating range including salad & vegetables and have cut down on advertising of the more unhealthy range of foods it supplies. ...read more.

Middle

McDonald's has a range of restaurants in many countries. The most popular being the counter service and drive-thru service located in many well-populated towns & cities. The other types include the McDrive, simply only a drive-thru service found near highways. You will also find a walk-thru service in some downtown-areas although these are quite rare. Also, to keep up with the caf� market, McDonald's decided to introduce a Starbucks-type caf� named "The McCaf�" which was started in Melbourne in 1993, being a concept of McDonald's Australia and are usually located in most McDonald's restaurants throughout the country. Sales have risen 60% in some stores with the new McCaf� look and feel and they are found at 600 different regions in 2006. ...read more.

Conclusion

The corporation also advertises its competitions such as the Best Win Monopoly in which customers can win prizes and McDonald's have also supplied free toys and games with the children's happy meal. This has been known to bring in a large amount of custom. McDonald's isn't always owned by franchisees - 15% of McDonald's stores is owned by the corporation itself. However, in the U.K, less than 30% of stores are owned by franchisees. The corporation earns revenue by operating restaurants, franchising restaurants, and being an investor in properties. 85% of McDonald's restaurants are run from a variety of franchise agreements & joint ventures. McDonald's use a slightly different form of modelling their business; they collect franchise fees and marketing fees as well as rent which can be determined by sales. The corporation is currently sponsoring London Olympics 2012 & the Company gains a lot of publicity from this. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Functional Areas

    * Emails can be sent simultaneously to a group of people e.g. to all the people who normally attend a particular meeting * A copy of the email can be printed out for the file or for further discussion * All email systems are protected by a password and a

  2. English for business

    Here, one person owns the business, takes all the decisions and risks his own money. People enjoy to be self employed and they are happy to have complete control of their own business. But there is no one to share the responsibilities involved in decision making and raising finance is a problem.

  1. Business Studies

    data Observational research > Gathering primary data by observing Surveys - Asking a number of people the same questions Experimental research > Gathering data by selecting a group of people and observing their behaviour based on different conditions > To examine how people react to different products and features Secondary

  2. Business Plan. After putting a lot of thought into what kind of business we ...

    I also believe that the name is neither complicated nor hard to remember so it will appeal to my target market, which is teenagers. I have done a lot of research into other milkshake companies to confirm that I am not copywriting another businesses name as this would be breaking

  1. motivation at Asda

    time, as they tend to become unmotivated with the repetitive and monotonous jobs. Asda, therefore needs to find ways to keep employees motivated and retain them within the company for more than a couple of months. Research Methods A questionnaire (Appendix 1)

  2. Tesco Review B-TEC

    Tesco have not taken major negative affects from the recession and have announced record profits of over �3billion of the academic year 2008/09 and some criticised the business for doing so while the rest of the U.K was suffering from the downfall of their economy.

  1. What would be the most effective way to market a new healthy eating option ...

    > Greater/cheaper borrowing power and bulk purchasing. > Liquidity. > Board of directors with expertise/experience can be appointed. Moving on, at ScreenScene plc, we target a variety of market segments due to the range of movies we show and advertise. Our sponsors and advanced facilities all sorts of age groups.

  2. Is it a sound business decision to locate a Coffee Republic franchise in Finchley ...

    Map of Finchley Central:- Finchley Central is located in the hub of Finchley; its bordering areas include North Finchley and Woodside Park. It has various transport links such as motorways and other forms of public transport bus stops and tube stations.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work