Motivation theories - Maslow and Hertzberg

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08/10/07

Maslow and his motivational theory

Maslow was a psychologist who designed a hierarchy of needs which includes the five levels of needs.

The hierarchy of needs starts at the bottom to top. First level is the physiological need. This is about keeping people’s alive. The business directors and managers should pay enough salary for workers to pay for foods and drinks, etc

The second need is called safety and security need which is about ensuring security, stability and predictability for workers.

The third level is the social need which is about a working place for workers giving and receiving love, friendship and intimate relationship.

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The fourth level is the esteem needs which are desires for both adequacy and self-respect.

The final level is self-actualisation which is to make actual what people is potentially. It also includes the personal growth and development by following one’s own passions and interest.

There are some advantages:

This theory is useful for managers to understand and satisfy the workers’ needs by following the level of hierarchy of needs. Providing promotions and rewards may lead to higher development at workers.

There are some disadvantages:

Each individual worker has different motivation factors, thus, some levels of the ...

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