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"Moving Mountains at Marks and Spencer"

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  • Essay length: 4509 words
  • Submitted: 28/01/2005
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GCSE Business, Companies and Organisation, Activity

The first 200 words of this essay...

TBS908 Supply Chain Management

Assignment 2 "Moving Mountains at Marks and Spencer"

Marks & Spencer Situation Analyse and Suggestion

Present by Alfred Yeung (2898354)

Business Advisor, Global Logistic

Contents

Contents 1

Introduction 2

Background 3

Reason of Current Situation 5

Affect of Overseas Sourcing 9

Preparation of Overseas Sourcing 12

Supply Chain Management Strategy 14

Strategic Alliances 17

Conclusion 19

Reference 20

Introduction

Marks and Spencer as the internationally well known department store, was once represented the 'quality, service and value for money' and having turned in record profits for 1998. Marks and Spencer's supply chain management strategy "Partnership Approach" was a textbook favourite and the topics of numerous magazine articles. Suddenly things shifted dramatically, Marks and Spencer was no longer the high expanding and the leading retail company. The fast changing market environments turned Marks and Spencer in very bad situation, the profit drop, customers' dissatisfaction, and suppliers' relationship broken.

This report is going to study the following questions:

1. What is the reason for the current situation at Marks and Spencer?

2. Has increased overseas sourcing helped

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