Aims: I would like to in the first year have good staff communication from manager to part time employee. Also by the end of the year I would like to have the best reputation in the town for good fare prices and good staff punctuality to all of my customers no matter how demanding they are. How I will achieve these aims is quite simple firstly I will provide a good staff-training scheme and always give the workers an incentive to sell more products for instance commission. Also I will an employee of the month presented to the employee who sells the most of our products.
Also I will say to workers who ever has the most sales by the end of the year will be rewarded with a two week holiday in the Bahamas at Christmas, with spending money.
Hopefully through the success of my first branch I will like to expand to Margate or Canterbury. Also would hope that my staff will not leave at the first sign of trouble. My business will be set-up through me asking certain shareholders to invest their money early into the business giving me enough capital to give easily enough to allow for wages and store purchasing.
Also another aim is to keep of my electricity and other essential resources to keep a business going to the minimum. I am going to launch a American Sporting goods store situated on Ramsgate High Street. I am going to sell goods of this sort. Which you can only find in the U.S so I will order these and hopefully they will produce a steady turnover.
The competitors situated in Ramsgate high street are First Sport this has been running for just under a year and Warrerners, which has been running for just over a year taking over from Deccar Sports I think my sports store will take of very well. First Sport sell very little products that I would sell but the equipment they sell is quite expensive and I would charge a lot less. Also I will bring a knew angle to the Ramsgate market because I am going to introduce knew equipment that many people will not have seen in there life. Such as Pro team decks(skateboards) and Baseball equipment hopefully this will interest people because they have never experienced it before so there will opportunity window and this most hopefully will intrigue people into buying.
I will advertise using Local Radio(TLR) and hand out flyers on Ramsgate high street trying to lure people into the shop also I will give the customers an option of having the special leaflet you will 10% of your purchase in the shop.
Questionnaire
Am I jordon Powell I am doing a project on American sports shop could you please fill in this questionnaire . Please circle multiple choice questions.
1) Where is your place of residence please circle? Margate Ramsgate B/Stairs C/Ville Other
2) How old are you? 0-10 11-20 21-30 31-40 41-50 51-60 60+
3) Are you interested in sports accessories/clothing? ……………………………………
4a) What sort of sports do you like?/please state as many as want
B/Ball Baseball American Football Soccer Skateboarding Other
4b) What sports would you like to play but are unable too, state reasons if possible………………………………………………………………
5) What sports equipment do think we should specialise in S/Boarding B/Ball Baseball American Football Soccer Other
6) How often do you make a trip to the town ? Once a day Once every three days Market day Once a week
7) How much would you roughly spend on sports clothing £0-50 £50-100 £ 100-150 £150-200 £200+?
8) Were do you think the shop could be situated?…………………………………………
9) What would you suggest for advertising techniques?
Tv Newspaper Billboards Local radio Internet
10) To help with price specification could you please state what you are willing to pay for certain products.
- A pair of Tn trainers £ …………………………
- A tee shirt of an American football team £ ……………………………
- An American soccer shirt £……………………
- A Baseball Bat £ ………………………………………
- A Shorty’s Skateboard £…………………………
Thankyou for you time and courtesy. I’m sure this will help me the up most.
Jordon Powell
Retail Survey
In my investigation I am looking into the question “is their a gap in the market”, I have conducted a relevant survey in Ramsgate high street, this was to count up how many shops, I took down the relevant information such as names of shops the type of business they carried out and the industrial sector each shop fits into.
After collecting the results I put them onto a database on (Microsoft excel). I transferred the data into a table so I could get a clearer view of types of ownership e.g. PLC, LTD.
