• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

My aims and objectives are to have a good sturdy first year and at least make 20% profit in my first 6 months. Also one of my aims to get alot of good feedback from customers about my advertising campaign, so Iknow that I has been worth while campaign...

Extracts from this document...


Introduction I am a GCSE student studying business studies it at Chatham House Grammar school. The task that I have been set by the exam board is to either find a gap in the trade market or launch a knew product. In the whole area of Thanet there is only a few shops that stock American sports goods and I think that this area of the market could be exploited. The way I have researched this shop is through the Internet using Yell.com researching the other competitors around Thanet. Where the circle is where the business will be situated. Opposite WhSmith on Ramsgate high street. Also on Ramsgate high street this is were I will conduct my survey. In the Ramsgate high street at the moment there is only 2 sports equipment shops and these only sell a very selective amount of clothing for instance tennis rackets and soccer balls are quite well stocked up. ...read more.


My business will be set-up through me asking certain shareholders to invest their money early into the business giving me enough capital to give easily enough to allow for wages and store purchasing. Also another aim is to keep of my electricity and other essential resources to keep a business going to the minimum. I am going to launch a American Sporting goods store situated on Ramsgate High Street. I am going to sell goods of this sort. Which you can only find in the U.S so I will order these and hopefully they will produce a steady turnover. The competitors situated in Ramsgate high street are First Sport this has been running for just under a year and Warrerners, which has been running for just over a year taking over from Deccar Sports I think my sports store will take of very well. First Sport sell very little products that I would sell but the equipment they sell is quite expensive and I would charge a lot less. ...read more.


8) Were do you think the shop could be situated?................................................ 9) What would you suggest for advertising techniques? Tv Newspaper Billboards Local radio Internet 10) To help with price specification could you please state what you are willing to pay for certain products. * A pair of Tn trainers � .............................. * A tee shirt of an American football team � ................................. * An American soccer shirt �........................ * A Baseball Bat � ............................................. * A Shorty's Skateboard �.............................. Thankyou for you time and courtesy. I'm sure this will help me the up most. Jordon Powell Retail Survey In my investigation I am looking into the question "is their a gap in the market", I have conducted a relevant survey in Ramsgate high street, this was to count up how many shops, I took down the relevant information such as names of shops the type of business they carried out and the industrial sector each shop fits into. After collecting the results I put them onto a database on (Microsoft excel). I transferred the data into a table so I could get a clearer view of types of ownership e.g. PLC, LTD. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Opening an Arcade – Feasibility Study

    I think that I am better suited as a sole trader, mainly because I like to work alone and make my own descisions. I will have complete control of the daily running of the business with no interference. Another advantage is that I would get to keep all after tax profit profit myself.

  2. Report on Sony Corporation aims and objectives and how they relate a promotional campaign ...

    world's leading consumer electronics firm with additional interests in the entertainment industry. Their aims are as they are one of the leading consumers electronically firm that they will have the largest market share. The company recorded revenues of JPY7496.4 million (approximately $72.73 million)

  1. Promotional campaign for Pizza Pan foods in Malaysia

    Not forgetting, Pizza Pan also aims in being concerns towards consumer's health or in other word, very much health conscious .Normally, consumers are considering frozen pizza fast is less nutritious than fresh food. As such, the company aims in promoting that frozen Pizza is beneficial and not harmful to health

  2. My business will sell gym/combat sports equipmentBefore I start my business I will need ...

    A sole trader is unincorporated meaning the sole trader is not legally separate from the business. The business is normally small and easy to set up Only a small amount of capital has to be put in to get the business started The owner can make decisions quickly and can

  1. Promotion and Advertising

    Furthermore, newspaper ads are placed rather regularly and quickly, so they do not need to be planned a long time in advance. However, placing an advertisement in a magazine entails a very long lead time, which means planning is needed months or weeks in advance, which opens up time/ space

  2. Business- Open retail store

    tables from a spreadsheet software such as Microsoft office excel 07-04-07 In this section I did not the know the advantages and disadvantages of the different types charts, graphs and tables Tack 5b) I need to analyse my questionnaires by tallying on a master questionnaire and then turning them into

  1. Business Shop Task

    Yes No Thank you for taking part in this survey. Competition To also help conclude decisions about the shop, I decided to observe a modern day Bakery in Barkingside high road. In doing this I could highlight and consider some of the key decisions leading to its success and its

  2. Marketing a retail outlet

    Bar/Dining Service in the selected region; it will also help me in identifying the types of products & services I will offer at the Wine Bar. Thank you for taking the time to fill in this questionnaire! 1) What is your age?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work