My company will be looking to motivate all staff by using different theories of motivation. Regardless of the type of job our new employees have they will all hope to achieve some type of job satisfaction.

People seek employment for a number of reasons. Pay is an important motivator for many employees, but people also seem to want to work for other reasons as well. I believe Motivation is important in my business, because it identifies how satisfied or dissatisfied pepole are in their work. Employees who are highly motivated tend to work efficiently: if their level of motivation is low output will suffer and labour disputes may also occur.

Abraham Maslow Theories

An American physiologist identified five human needs he believed people wanted to satisfy. As one set of needs was satisfied by an individual, it would stop acting as a motivator, but the individual would then be motivated by the next set of needs.

Basic Safety Social

E.g. shelter

Ego Self-fulfilment

E.g. Job Personal ambition

The first basic needs are to do with survival and include the need for clothing, warmth and shelter. People also want these basic needs to be met in a business enviroment.
Once the basic needs are satisfied, people’s safety needs must be met. A person needs to be safe from harm both at home and at work: a safe (secure) job is also important.
When the basic and safety needs are satisfied, an individual’s social needs become important: people look for the friendship that comes from being part of a group, such as a group of workmates.
Once these groups of needs are being satisfied, the need to achieve something personal then arises. People have ego needs to fulful. These needs come from self desire for self-esteem, linked to having a job and to making a positive contribution to safety.
The highest needs are the self-fulfilment ones. They involve some form of pesonal ambition: in the work situation, this could refer to finding great job satisfacion through doing work that includes a lot of responsibility or which is highly creative, and where its quality and importance is widely recognised.

Non-financial motivators

Keeping staff motivated is good for business. Here are some examples why:

Motivated workers are more productive and higher productivity usually means higher profits.
In a service industry, workers who are well motivated will provide a better level of customer service, keeping the customers happy.

Staff who are well motivated are more likely to stay with the company. They grow in experience and become even more valuable to their employer.
If a business successfully keeps the staff it has, the cost of recruiting and training new staff is ...

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Non-financial motivators

Keeping staff motivated is good for business. Here are some examples why:

Motivated workers are more productive and higher productivity usually means higher profits.
In a service industry, workers who are well motivated will provide a better level of customer service, keeping the customers happy.

Staff who are well motivated are more likely to stay with the company. They grow in experience and become even more valuable to their employer.
If a business successfully keeps the staff it has, the cost of recruiting and training new staff is reduced.

Most people work to satisfy needs of one kind or another. Non financial motivators are things other than money that motivate people to work. Abraham Maslow developed his hierarchy of needs based on research about what motivates people to work. He suggested that there were 5 levels of need that influence a persons behaviour.

Basic needs: for food, drink and shelter
Safety needs: protection against danger, threat, deprivation
Social needs: the need for belonging, acceptance, friendship
Self-esteem needs: reputation, status
Self-actualisation: the need for realising one's own potential for continual self-development

In a hierarchy the things at the top are more important than those at the bottom. Maslow said the lower levels have to be satisfied first. Only when these needs have been satisfied will the individual strive to satisfy the higher needs. For example, hungry, cold people will seek food and shelter first. Once they are well fed and comfortable, they will turn their attention to higher needs for example the pleasure of being with colleagues.

Financial Motivators

A loyalty bonus can be used to persuade workers to stay with their employer for a long period of time. Employees may not want to work longer than their contracted hours but they can often be persuaded to do so by receiving a higher rate of pay.

A perk is a payment in kind. Instead of giving money the employer might provide:

cars
health insurance
free uniform
discounted products
first class travel

It is often cheaper for the employer to provide goods rather than the money to buy them with. A good perk will make an employee reluctant to leave the business.

My company 187 will use some of these ideas to motivate my employees. Some of the plans to motivate my staff are:

Give them a fair rate of pay

Free uniform – as I am running a record shop I plan to provide a casual black t-shirt with my logo on it. As well as being a perk for my employees this will be a good form of marketing.

Discount on CDs, videos and games

Have an employee of the month. The person who sells the most each month can pick a CD or video of their choice.

Be flexible, where possible, with employees working hours and try to stagger hours so each employee has at least 1 Saturday and Sunday off a month.

I will try to keep my staff happy by creating a friendly and fun atmosphere where everyone works hard but has a good time at work.

This will hopefully keep employees for long periods and when needed bring in other employees who have heard we have a good reputation for looking after staff and being a good place to work.

Why I have chosen above methods?

I have chosen the above methods because I think they will be the most successful in my business. Also they have been proven to be the best methods to use for a business. I think they will work in my business because I am employing youngsters so all the perks like the discounts I am giving will be very appealing to youngsters. The pay I am giving is about the amount a youngster will need to go out on a Friday or Saturday. The flexible hours will be very appealing for youngsters because these hours will give them time to go out with their friends and to fit their social lives alongside their working lives.

There will be a couple of bad points to the method I am using, with the flexible hours there will problems finding work cover for the popular days of, Saturday and Sunday, where everyone will want time off. I will have to create a timetable which states which hours employees will need to work. There are different options for this, for example, maybe employees will need to work two out of three Saturday and Sundays or work one Saturday each week or one Sunday each week. This is a problem that I originally planned to discuss with my employees but on thinking it out decided that not everyone will share the same view. I will make the decision based on what is best for my store and make sure all employees are aware of what hours they are expected to work before starting employment with me.

The employee of the month side will be a difficult motivator to set up because people will be complaining that they are floor staff and they don’t sell CD’s so they will claim that they are being treated unfairly.

People

I will have to have criteria for the type of person I will want to employ and these are:

Qualities: The employer will have to be up to date in the latest Hip-Hop and Drum and Bass news as this is what my shops main products are. They will also have to know about computer games and videos for the upstairs section of my shop.
Qualifications: Normally my shop will want five A-C but my shop would consider you if you have a nice bubbly personality and like to chat to people.
Skills: You would get trained some skills, for example how to use our tills and customer care training, but it would be excellent if you had some computer skills and you enjoyed talking to people.
Experience: The employee will not need to have that much experience but I would prefer if you have worked in a shop before.

Phillip Hogbin