My name is Kamran Hussain and my role is to be a business consultant for M&M and my job is to help M&Ms business to aim the objectives where they need help on which are the following:

The first 200 words of this essay...

My role

My name is Kamran Hussain and my role is to be a business consultant for M&M and my job is to help M&M's business to aim the objectives where they need help on which are the following:

* Attract new market share segments - this is where if a company wants to have a new target audience for example M&M wants to diversify their product range in order to get a new target audience. For example when pizza hut tries to sell pasta.

* Increase awareness of their brand - this is when to make the product noticeable where people do above the line promotion which is advertising.

* Increase market share - this is where people want to increase the amount of market share of their company as which they are different of ways of doing so. For example when domino's pizza is trying to have a larger market share than pizza hut.

* Increase sales - this is when a business try to increase the amount of sales in order to raise amount of profit.

* Increase profits - is done when increasing the amount of