n this unit, I will be investigating two businesses namely, Boots and Pwc and providing information about the Business as a whole

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Name:Sakaynah Hunter

Candidate No: 4763

Unit 1: Investigating Business

Teacher: Miss English

Contents Page                                                                                                                                  

Task One

Task Two

Task Three

Task Four

Bibliography

Appendix

Introduction

In this unit, I will be investigating two businesses namely, Boots and Pwc and providing information about the Business as a whole. I will provide graphs and other source based information to show the things that are involved with both businesses.

                                                                                                                                                                               

Task One

1.1

Boots is a public limited company which is well known for selling health and beauty products. This Company manufactures and supplies products for health care, dental care, baby care and many other major health accessories. As Boots offers many different services, there are various different departments within its stores. Take for instance, Boots Retail international; this department takes responsibility for internationalising the Boots retail brand: it consists of 28 stores in total, has employed 871 pharmacists and has an annual turnover of 15.8 whereas, Boots Opticians who are indeed one of the UK’s largest chains of opticians has 298 stores, 4526 employees and has an annual turnover of 194.It is in general, very inviting and so, gets many customers to visit its stores. Boots in general, employ over 4,000 pharmacists and therefore, sells its products very fast in over 130 countries. I happened to find this information by looking into the PriceWaterhouseCoppers website: Pwc.co.uk.

Boots has been well established and one of the things this company is well known for is its services. Boots focuses on many different areas. Its main areas are listed below:

  • Boots retail
  • Boots Retail international
  • Boots healthcare international
  • Boots contact manufacturing

Boots Retail- This part of the business includes the Boots stores and this section offers products for healthcare, beauty, toiletries, baby, food, photography, opticians and dental care. As it specifies in these main areas, it can provide its customers with any essentials needed. To sum up what has just been said, I can briefly give clarity to the fact that Boots Retail is part of the larger group and because this department is able to sell many products, it can meet its customers needs quite easily.

Boots Retail International- This Company concentrates on supplying Boots’ Foreign Market through implants in larger, established foreign stores. The implants sell around 800 products which is a mix of Boots’ own brand products and additional exclusive products. Therefore, this section of the business has many benefits as it gives Boots the opportunity to market to an established customer base.

Boots Healthcare International- In this department many products are sold such as, medicines and tablets to help customers overcome any illnesses. In this area, staffs are able to focus their attention on both children and adults. Brief examples of the illnesses this section caters for are listed below:

  • Allergies
  • Sensitive skin
  • Diabetes
  • Pain relief
  • Those who want to quit smoking
  • Incontinence or bladder weaknesses
  • Independence aids
  • BUPA Healthcare Checks
  • Information and advice
  • Seasonal affective disorder
  • Holiday health
  • Health digestion

Other than this, Products are also sold to customers who just want access to stuff for general health. This involves merchandise for:

Foot care

Eye care

Women essentials

Men essentials

Other children’s essentials

Boots Contact Manufacturing-This involves Boots main products and services. In this section, staffs deal with beauty, baby, gifts and vitamin compliance. This part of the business, sells beauty products such as Boots No.7, sun care products, cosmetics, fragrances and they also offer expert advice. This department attracts many customers because Boots is the leader in cosmetics, fragrances, dental care and healthcare.

This department specialises in baby products. They sell skincare essentials and products for babies’ bath time. In this department, products are sold from Johnson’s junior range which is a very popular baby brand. Here is an insight to some of the things that this department specialises in when it comes to catering for babies:

  • Sensitive skin cream
  • Bubble baths
  • Sponges and flannels
  • Baby sun care protection
  • Baths and bowls
  • Bath time essentials
  • Wipes and cotton wool

  • Boots toiletries
  • Johnson & Johnson
  • Grooming
  • Bath time safety
  • Simple toiletries
  • Little Me Toiletries
  • Baby cream

Boots contact manufacturing also supplies gifts for occasions like, anniversaries, birthdays, christenings, wedding days, Valentines Day and many more. Lastly, they also offer a wide range of vitamins

Boots is growing excessively in healthcare products through the activities of healthcare international. Apart from healthcare, Boots offer many other products and services such as, beauty, toiletries, baby food, and photography. Not forgetting that it has joined up with Opticians and, that they provide dental care and other exclusive wellbeing services. Overall, boots has two main core businesses which are Boots Healthcare International and Boots The Chemists Ltd. Boots sells its products to customers who are, people from the general public, wanting to buy anything to do with hair and beauty.

Figure 1         

Other than this, Boots have been very committed to using all alternatives to create the best products for their customers. They have also resulted in doing market research in order to see whether there is a place in the market for their ideas for a new range. Also, Boots employees offer advice which is known as the expert service. And Boots are also accessible on the internet as they have their own web address, Boots.com. This website which is commonly visited, allows customers to browse through products in their home at a greater convenience. To add, it is found that because Boots sells their products in over 130 countries they are very well known. This company focuses on core business areas and Boots No.7 (as illustrated in figure 1) is the largest rental brand in the UK cosmetics market. This company also has a wide range of fragrances and these aren’t just ordinary and cheap fragrances; where talking from Chanel to Prada.

Boots is also huge in stocking games and toys for young children. Some of the brand names include Fisher-price, Tommy, Vetch, Lego and ELC (such as the one illustrated in

Figure No 2). And, it is clarified that customers will be saving up to 50% on both girls and boys toys and games. Plus, there are toy clearances and the services in which Boots offer, allow a free delivery when orders are over £40. With this it seems relevant to say that, Boots is a “Childs best friend” and the way in which they provide stock to catch the eye of children as well as adults, is very intriguing.

Figure 2:

After all, this company offers many different services. In fact, they are involved in so much that they even provide their customers with entertainment and, therefore, have many customers on their day to day operations.

This major company also attracts customers because, over the years it reaches a time where it has a clearance sale so, goods are either cheaper in price or they cost nothing at all; just given freely with other products. So far, this company has given customers major bargains as it does things that keep their customers generally happy. To explain, it has deals on many products saying thing like, buy one, and get one free or the price of two products is really the price for one. Despite this, the generosity of this major business carries on with expansion. To elaborate, Boots has the most generous health and beauty card in the UK. The card works by helping customers to cover their expenses without spending too much money. Basically when you spend a pound at Boots you are automatically awarded with 4 points and when you earn a certain amount of points you can spend over 55,000 on products in its stores.

Also, Boots provide their customers with many other great offers in the other shops they own. These stores include the following: Entertainment, Boots kitchen appliance, mobile phones, Boots travel shop Boots DVD rental, Bupa Weliness Health checks, Boots Digital Photo centre(powered by Thompson’s), Boots Tens Maternity Rental and Boots Insurance Services.

Furthermore, Boots PLC has merged together with Alliance Unichem and has therefore, created a pharmacy-led health and beauty group. This will help Boots to build on their previous strategies; combining the complementary skills and businesses.

It’s also been understood that Boots is the market leader for vitamins and the Boots brand is the biggest in minerals and supplements. Plus, this world leading company is also helpful when it comes to photography as it processes over 550 million photographs a

year. It can now be seen that Boots has been a major success in making sure that all of its customers are satisfied in all areas.

To summarise what has been said about the different areas in Boots, here are the following facts about each department.

Healthcare

Doles out 85 million items each year which equals to 9 items every second of every working day!

Employs over 4000 pharmacists

Supply medicines for a quarter of all nursing and residential homes

Medicine

Boots is the market leader for vitamins (For which the Boots brand is the biggest) minerals and supplements.

Boots accounts for a quarter of the OTC medicines market.

Beauty

Boots is the front runner when it comes to cosmetics, fragrances, dental and hair care

Boots no7 is the largest retail brand in the UK cosmetics market

Boots is the UK’s leading sun care retailer

Baby

Boots is the market leader in baby food, toiletries and nappies.

Loads of stores have dedicated mother and baby rooms.                                    

Professionally trained baby advisors are available to provide expert advice.

Gifts

Boots supply a wide variety of gifts including cards and gift stationery

Boots stocks an award winning range of learning through play toys for the under 5’s.

Photographic

The Boots brand film is one of the two largest brands in the UK

Boots processes over 550 million photographs each year.

Food

Boots is one of the UK’s largest sandwich retailers and chilled food is available in over 600 stores.

Opticians

Many services available including services which offer eye protection

Lenses and accessories are available

Dental care

Over 175,000 registered patients.

54 practices nationwide

Foot care

Over 80,000 registered patients

44 locations nationwide

Boots.com

Almost 600,000 visitors to the site

The UK’s 10th busiest retail website

Price Waterhouse Coopers (PWC) is one of the world’s largest accounting firms, and is a firm which is also famous for having one of the longest one word names, PriceWaterhouseCoopers. It is a private partnership with limited liability. This business is a service which provides industry focused services for the public and for private clients to gain public trust and enhance value through the application of what we call connected thinking. Their skillful work includes involvement from the government, from banks and private individuals. The work that this company is involved with specifies in these main areas:

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  • Audit and insurance
  • Crisis management
  • Human resources
  • Performance improvement
  • Tax
  • Transactions

Within these different areas many different things occur. Listed below are the types of activities that take place in each area:

  • Audit and Assurance- In this area, employees service for health and non-life assurance and advisory services to the insurance industry.

  • Crisis Management- This is where the business effectively manages critical events that have the potential to cause any sort of business interruption

  • Human Resources- This is where PWC advise on all aspects of people management

  • Performance Improvement- This is where ...

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