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Neds and Expectaitons

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  • Essay length: 898 words
  • Submitted: 26/01/2010
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GCSE Case Studies

The first 200 words of this essay...

Needs and Expectations of different types of Customers

Customer service: Customer service is a series of activities designed to enhance the level of customer satisfaction that is the feeling that a product or a service has met the customer expectation. (Wikipedia)

The organisation that I will be choosing is Game. This company is a PLC company and retails in video games and consoles its flagship quarters are in London Oxford Street its headquarters are in Basingstoke, Hampshire. The company itself has loyalty cards for its customers where the customers are offered a 10% discount when they download 5 or more games online. The reason I have chosen this business is because I always come to this store for all my games and consoles and to sell my preowned games there. This is because every time you go into the store itself the staffs always greet you with a nice smile and greeting you into the shop itself. Also they are always there to help you if you have any enquiries or complaints and take it seriously but don't leave you waiting for long.

The key areas of customer service in Game are that they

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