• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Nikes Marketing Strategy.

Extracts from this document...

Introduction

AVCE Business - Nikes Marketing Strategy Marketing is based on understanding of the customer and what they may want or need, and working out ways in which customers may be persuaded to buy. I have chosen to look at Nike. I think this is good choice as they are a large company and the information will be quite easy to obtain, as I know people who work for the company and Nike also have a well detailed website which I can also use to gain relevant information. Through out the assignment I will make all the general comments about other companies, which is known as the theory, and then I will relate the theory to Nike stating how it is done, used or organised. The Principles of Marketing Marketing allows businesses to inform customers of products that are on offer and to persuade customers to buy those products. Marketing is about knowing, understanding and influencing the customer There are three main elements to planning a marketing strategy 1. Finding out about customer - their needs and anticipated needs 2. Finding out about the market - analysing the competitor 3. Finding ways of satisfying customers - communicating with the customer and co-ordinating business functions to meet their needs The Planning Cycle involves * Analysing the market position * Setting marketing objectives * Deciding on the marketing strategy * Implementing the strategy * Monitoring and evaluating the effects The cycle is continuous as markets are active. ...read more.

Middle

Open-ended questions are more valid as the respondents can express what is important to them, but the data is harder to analysis as all answers will be different. Closed ended questions are easy to sort and graph, but respondents are limited to using the answers and categories provided by the researcher. Postal questionnaires - these avoid interviewer bias but have low response rates. Telephone research - this form of primary research is one of the quickest types but results tend to be an unrepresentative sample of the country. Observation - this the simplest form of primary research as you just observe what is happing around you. For example to count the number of red cars that go past in an hour. Another good thing that observation does is to watch customers at point of sales such as there body language. Structured interviews - are questionnaire that are administered by a researcher. Unstructured interviews - these do not have question that would have been preset by the researcher, they are more like a conversation Longitudinal research - or panel studies follow a group of people over an extended period, periodic data collection. They are usually large-scale quantitative studies, but participant observation can also be longitudinal. Secondary research Secondary research is data that has already been produced by someone else such as the government or companies. ...read more.

Conclusion

Also children of these ages grow out of there clothes and shoes quite quickly, so parents are not going to want to pay a high price for clothes that are not going to last very long. This is why the clothes don't need to be of an high quality Group b. - 13-19. This group are all teenagers. The majority will be at school. Teenagers of this age might not know what there main interests are as they can change there minds quite quickly. This is why I have aimed general equipment at them that are not of a high quality as they may get though each item in a short space of time. I will aim general clothing at this age group as it will be good advertising for Nike because young people of this age tend to wear sporting clothing all the time. Group c. - 20-39 the product that I will aim at this age group will be of a higher quality as they will be more serious about what sport they want to do, and so will be prepared to pay more to insure that they get the best they can for their purpose. Group d. - Over 39 the general equipment that I will aim at this age group is similar to group c. As people of this age group are going to be very serious about they're sporting hobbies and so are going to want a good quality of products. Marketing E1 By Gwen James October 02 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Analysis Ryanair's external Marketing environment and strategy

    3.1.2 Support activities Procurement = Purchasing power enables negotiation of favourable deals (core competence) with suppliers. However, these demand '...large and... growing volumes based on passenger numbers' (Felsted 04/11/03) which is becoming difficult to sustain as Ryanair expanded too quickly.

  2. For this project I have been instructed to come up with a marketing strategy ...

    They are currently promoting their products to a market that is verging on saturation- Nokia need to re-launch some of the older models to a different market and only promote new products to the existing market segment. 2. Their wag costs are already high, and are always rising- To solve

  1. The marketing models I will evaluate will be SWOT and PEST analysis, the product ...

    Cash cows Cash cows have a high market share of a slow growth market. Cash cows generate more than what is invested in them and the cash may be used to help the question marks. Dogs Dogs are products in decline.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    The accuracy of this research should be accurate. It is up to date, so the likelihood of it being correct is high. The data could be biased as it has been produced by the company selling the car. I took care to only take data that is not biased.

  1. creating a marketing proposal

    There are many ways to attract new customers to your business, by Advertising the product the people getting to know about our new existing product, if people don't know where you are and what you do, they can't buy it from you.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    Question seven shows petrol cars are more popular than diesel; 27 people own a petrol car and only five diesel. The Audi A6 will definitely be offered as a petrol car and there are sufficient people who prefer diesel to also make this an option.

  1. Business Studies Assignment Marketing

    This will be gathered through carrying out a questionnaire. To research into this bowling alley I will use primary and secondary research. Primary Research Primary research means collecting information yourself and doing it firsthand. Primary research is also known as field research. The benefits of using primary research are: * The business asks the questions it wants in any research.

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    Communication Mix Visual representation of the marketing plans implementation 2.0 Introduction Hospice care is provided free of charge and is open to all. Each year around 250,000 patients benefit from hospice care (helpthehospices.com). The great majority of hospices are independent or local charities, however the NHS and large charities

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work