• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Nikes Marketing Strategy.

Extracts from this document...

Introduction

AVCE Business - Nikes Marketing Strategy Marketing is based on understanding of the customer and what they may want or need, and working out ways in which customers may be persuaded to buy. I have chosen to look at Nike. I think this is good choice as they are a large company and the information will be quite easy to obtain, as I know people who work for the company and Nike also have a well detailed website which I can also use to gain relevant information. Through out the assignment I will make all the general comments about other companies, which is known as the theory, and then I will relate the theory to Nike stating how it is done, used or organised. The Principles of Marketing Marketing allows businesses to inform customers of products that are on offer and to persuade customers to buy those products. Marketing is about knowing, understanding and influencing the customer There are three main elements to planning a marketing strategy 1. Finding out about customer - their needs and anticipated needs 2. Finding out about the market - analysing the competitor 3. Finding ways of satisfying customers - communicating with the customer and co-ordinating business functions to meet their needs The Planning Cycle involves * Analysing the market position * Setting marketing objectives * Deciding on the marketing strategy * Implementing the strategy * Monitoring and evaluating the effects The cycle is continuous as markets are active. ...read more.

Middle

Open-ended questions are more valid as the respondents can express what is important to them, but the data is harder to analysis as all answers will be different. Closed ended questions are easy to sort and graph, but respondents are limited to using the answers and categories provided by the researcher. Postal questionnaires - these avoid interviewer bias but have low response rates. Telephone research - this form of primary research is one of the quickest types but results tend to be an unrepresentative sample of the country. Observation - this the simplest form of primary research as you just observe what is happing around you. For example to count the number of red cars that go past in an hour. Another good thing that observation does is to watch customers at point of sales such as there body language. Structured interviews - are questionnaire that are administered by a researcher. Unstructured interviews - these do not have question that would have been preset by the researcher, they are more like a conversation Longitudinal research - or panel studies follow a group of people over an extended period, periodic data collection. They are usually large-scale quantitative studies, but participant observation can also be longitudinal. Secondary research Secondary research is data that has already been produced by someone else such as the government or companies. ...read more.

Conclusion

Also children of these ages grow out of there clothes and shoes quite quickly, so parents are not going to want to pay a high price for clothes that are not going to last very long. This is why the clothes don't need to be of an high quality Group b. - 13-19. This group are all teenagers. The majority will be at school. Teenagers of this age might not know what there main interests are as they can change there minds quite quickly. This is why I have aimed general equipment at them that are not of a high quality as they may get though each item in a short space of time. I will aim general clothing at this age group as it will be good advertising for Nike because young people of this age tend to wear sporting clothing all the time. Group c. - 20-39 the product that I will aim at this age group will be of a higher quality as they will be more serious about what sport they want to do, and so will be prepared to pay more to insure that they get the best they can for their purpose. Group d. - Over 39 the general equipment that I will aim at this age group is similar to group c. As people of this age group are going to be very serious about they're sporting hobbies and so are going to want a good quality of products. Marketing E1 By Gwen James October 02 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    This can be assessed using the Ansoff's Matrix. Ansoff's Matrix - this it can be used to analyse marketing strategies as shown in the marketing model, page 21. PRODUCT Existing New Existing Market penetration New product development MARKET New Market development Diversification As you can see there are four areas to the Ansoff's Matrix: 1.

  2. edexcel Marketing Assignment

    This means that some other components of aggregate demand must fall; otherwise excess demand for goods will simply bid up prices, reduce the real money supply, and bid up interest rates again. Minimum wage can protect individual unskilled sellers of labour whose bargaining position is very weak.

  1. Business Studies Assignment Marketing

    XS Superbowl tries to offer something for all tastes. This is the unique selling point (USP) of XS Superbowl; to be a family entertainment service; they provide a service for every family member. However, XS Superbowl's products life cycle is as follows: * Introduction- means that the product is put on sale for the first time.

  2. Produce a marketing strategy for a new or existing product

    are included so that I can steal some of marie claire's readers with them. The front cover is probably the most important part because after all it is the cover that attracts most people. It is a risk in designing the front because there is a chance of the readers not liking the cover.

  1. Marketing Strategy - Nintendo Gamecube

    In addition, I have managed to start typing up the section about Nintendo and Gamecube using information from the Internet and promotional leaflets from HMV, Bluewater and Dixons, as well as magazines. Apr. 13 - 14 * Commence writing up an "Introduction to Marketing" section, detailing the principles of marketing and a summary of some key features.

  2. This report will focus on the adult palliative care provided by SAH proposing a ...

    'Hospice and Palliative Care facts and Figures 2005' SAH position as the largest private hospice within the country places it in a strong position against hospices within the North West. 4.2.2.3 Organisations with competing missions Competition within the area does not apply to SAH.

  1. The marketing models I will evaluate will be SWOT and PEST analysis, the product ...

    They absorb most money as you attempt to increase market share and many products fail to move beyond this phase. It is possible to develop these products and turn them into the stars and cash cows in the future, but a lot of financial support and commitment is required.

  2. For this project I have been instructed to come up with a marketing strategy ...

    should attract a lot of people who may have previously been hesitant due the high costs. Below is a table showing the population in terms of social grouping of the U.K in 1999: Socio-economic group % Of population A-Upper class 2.8% B- Middle class 18.6% C1- Lower middle class 27.5%

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work