Notes on Business Objectives, Size and Organisations

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Ife Taiwo

Business Coursework

10C1

Business Coursework Report

Task1

The main business objectives:

  • Growth in profits – setting a target growth in profits;
  • Growth in sales turnover – produce more and sell more;
  • Increase in market share – to sell a wider variety of products into more markets could be an indicator of a successful company;
  • Expansion of the product range – the proportion f the sales sold by the company in the total market increase.
  • Selling into more areas of the country or the world - try to sell to more areas of the world.

Large businesses might try to satisfy the expectations of different stakeholders by:

  • Shareholders are likely to want the greatest gain from their shares in the company;
  • Workers, managers and directors are interested in how much they earn their conditions of work, etc;
  • Consumers want better quality products at lower prices;
  • Environmental groups will want businesses to stop any activity which is likely to harm the environment.

Task 2

The Different ways to measure the size of a business;

  • Value of the businesses – How much a business is worth can be measured by its sale price to another business. The sale business depends on how much the owners are prepared to sell it for and how much the buyers are prepared to pay.
  • Sales turnover – The value of what the business sells can be used to measure size.
  • Market share – This is usually measured as the sales by one business in a market compared to total sales in the market.
  • Number of employees – The number of people working in that company.
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Factors which explain why some businesses are bigger than others:

The term “economies of scale” means the fall in cost of production per unit.  For example, a company like Reckitt & Colman hires taxis around the world to take key employees to meetings or to airports

With Capital employed some businesses are bigger than other because the small businesses have to pay a lot of fees to start a business. For example small businesses that compete with Dettol have to pay for the machinery, space and factory they use. So the dangers for a small business competing directly with a company ...

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