Objectives, ownership and organisation of Perrys Motor Sales Ltd

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Perrys

The business started trading in 1908, selling motor accessories and in 1912 Perrys was appointed as a Ford dealer in London. Perrys represents many leading motor brands including Vauxhall, Peugeot, Citroen, Fiat, Alf Romeo, Jaguar, Land Rover, Seat, Hyundai, Mazda, Kia, Chevrolet, Ford and Kawasaki. The company employs 1,400 people across thirty nine locations with an annual turnover of £400 million. They are the largest independent Peugeot dealer in the country and have one of the largest networks of Vauxhall dealers.

Aims and objective of Perrys

  • Providing a high quality customer service
  • An ethical approach to business
  • Increase market share
  • Making more profit

Ownership

Perrys motor sales Ltd is a private limited company, they are often family businesses with shares held by the members of the family and private companies can’t offer their shares for sake to the public at large. Therefore, their ability to increase money may be very limited. The main advantage to be a private limited company is the shareholder, therefore who have larger shares can take full control on the business. The disadvantage is the decision making might slow because the shareholders might come out with different ideas.

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Functional area

Human resources department

The human resource department is responsible of all aspects of managing the people in the business. The department fulfils an important function because it supplies and looks after all the people in san organisation. It is responsible for:

  • Recruiting and retaining staff
  • set up policies for making sure employees know the rules of the business and what is expected of them
  • deal with employees who might not obey these rules
  • trains the staff
  • monitor the working conditions for employees
  • dealing with employer/employee relations and trade unions

Customer service

An important ...

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