Ao1 unit 1 investigating business                        Mrs Hunter

Public sector of the industry is providing a service and is run by government organisations. Eg; schools

Private sector of the industry is focused on making a profit and is ran by individuals eg; local butchers

Different sectors may have different aims as they are both aiming for different outcomes.

If they aim for a certain target, this will give the organisation a goal in which they can see statistics and progress.

If they reach these aims, it may give them the ambition to reach a bit further and set bigger aims for next time.

If they do not reach these aims it may show that they need to change their product/service/ideas or show them to set lower, more realistic and reachable targets.

These aims are:

To make a profit

Gino casuals are a business within the private sector. They would be interested in making a profit.

In order to make a profit, a business such as Gino casuals will have to look at selling popular brands that they will be able to sell without hesitation, sell nice, top of the range material that the consumer is willing to buy.

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They will have to strike a deal with manufacturers to settle a price they are willing to pay, sell not just cloths, but other products such as novelty gifts, posters, and others. They may also have specialist products eg; clothes for pregnant women that are made to stretch etc.

Gino casuals are in competition with other high street shops such as d2, Dv8, and mk1,

In order to survive, they must have reasonable prices (not too low or the business will not make a profit), and also sell good brands that are worth buying.

The business aims to ...

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