• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

On the Rise- Internet Marketing

Extracts from this document...

Introduction

As with most fields, Computer Technology plays a significant role in the business sector of the workforce. In fact, the stigmatic environment of a "9-5" worker is being inside of a cubicle, behind a computer. According to Microeconomics- Public and Private Choice by Gwartney, Stroup, Sobel, and Macpherson, computers should be rightfully utilized as "increases in technology result in more output for less input." Therefore, the more advanced technology becomes in terms of the Internet and production and selling capabilities, the easier it will be to carry out the functions of a business and a market economy. Computer Technology is vital to the Business Marketing field because the Internet provides sellers with profound access to customers and customers with profound access to products. Internet Marketing, or E-Marketing, has become increasingly popular over the last decade because producers and consumers alike have recognized the convenience of trade over the web. Even back in 1999, David Pottruck, the CEO of Charles Schwab, released a book entitled Clicks and Mortar in which he analyzed the innovation of Internet Marketing. The title, as it suggests, is a pun off the traditional (and possibly old-fashioned) ...read more.

Middle

benefit from the ease and convenience of Internet Marketing. While Internet Marketing, in itself, is a useful tool to companies and clients, E-Marketing combined with physical store Marketing creates the best of both worlds. A clicks and mortar operation is one that has physical operations as well as a net-based operations (Bock, 2003). A bricks and mortar store who is looking to go on the net is off to a great start because they already have a customer base of people who know and trust them (Bock, 2003). According to Wolly Bock, "Long-term profitability for almost every business is built on increasing and expanding the sales from people who are already customers." If a company already has customers' names, addresses, and telephone numbers, all they need to do is get their e-mail addresses, too. The key for a physical business to make a successful venture into the online sector is to use their existing presence to increase production for the web presence (Bock, 2003). According to Wally Bock, businesses should integrate their operations, promotion, and every aspect of the existing company into the prospective online business. ...read more.

Conclusion

As I, personally, am not very enthusiastic about using the computer as primary means of selling a product when I enter the workforce, I was shocked to listen to the responses from a teacher I interviewed on the subject of Internet Marketing. The interview results are as follows: My high school Accounting II teacher, Robert Mattson, said to me at the beginning of the month: "Why are you interested in traditional marketing? There's no need for that; everything is done over the internet nowadays." Mattson even goes as far to say: "Internet Marketing is doing away with salespeople." Although Mattson's response to my future ambition was not what I wanted to hear, I still valued his opinion. Most days during the school week, Mr. Mattson and I would have conversations during my lunch period about college, the business world, and life in general. I truly respect Mr. Mattson not only because he is a partner in several businesses, a Georgetown alumni, and a Certified Public Accountant, so his opinion is definitely backed. As much as I would like to disbelieve his blunt statements about the future of Marketing, I cannot. It is obvious if one wants a career in the Marketing field, his or her computer literacy will have to improve proportionate to the progress of technology. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. For this project I have been instructed to come up with a marketing strategy ...

    its products and increase sales to what they have been in the past, and probably higher then they have been since they were first released. My marketing mix Product- The phones will continue to be of a high quality, but will not be as technologically advanced as the recent phones that have been released.

  2. creating a marketing proposal

    Caution has to be used when employing this strategy as competitors may well take advantage of these high prices and enter the market quickly with a realistic price thus stealing the market.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    In recent years major retailers, including large supermarkets, have become more important. They have reduced the need for wholesalers as they buy directly from producers. However for minor retailers such as local green grocers or butchers, wholesalers are useful. They buy large quantities from producers and sell to retailers.

  2. marketing study - biolife

    amount of information, most consumers will need to have at least a certain level of education in order to understand its contents and functions. For these consumers to do such, they are more likely to be individuals from a higher income group since their knowledge will usually allows them to get a better paid job.

  1. With the rise of globalisation, what are the effects on Business 2 business organisations?

    Rough estimates of the size of the industry range from $11 to $30 billion. The 20 largest IT companies annually leverage total localization expenditures of around $1.5 billion to generate sales in excess of $50 billion. ( Haley, 2000) There is a diverse array of service providers that can be

  2. Business- Open retail store

    could not think of reasons for how if I did not use marketing how it would affect my business, but then I investigated more into marketing and found how it affected my business. Task 2d) I need to identify the target market of my business and why it is important

  1. Market research - The business I have chosen is an internet caf. This is ...

    But for the adults if they want to come but don't want to play the games they could either use the quite area or use the non-gaming area. The name that I have chosen for my business is The Zone.

  2. Discuss the benefits of internet marketing to Virgin

    This means that they can offer different types of holidays and phone contract to suit their customers. Appeal to a wider range of people ? Using the internet virgin will surely get the attention of people all over the world as it is a global business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work