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On the Rise- Internet Marketing

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Introduction

As with most fields, Computer Technology plays a significant role in the business sector of the workforce. In fact, the stigmatic environment of a "9-5" worker is being inside of a cubicle, behind a computer. According to Microeconomics- Public and Private Choice by Gwartney, Stroup, Sobel, and Macpherson, computers should be rightfully utilized as "increases in technology result in more output for less input." Therefore, the more advanced technology becomes in terms of the Internet and production and selling capabilities, the easier it will be to carry out the functions of a business and a market economy. Computer Technology is vital to the Business Marketing field because the Internet provides sellers with profound access to customers and customers with profound access to products. Internet Marketing, or E-Marketing, has become increasingly popular over the last decade because producers and consumers alike have recognized the convenience of trade over the web. Even back in 1999, David Pottruck, the CEO of Charles Schwab, released a book entitled Clicks and Mortar in which he analyzed the innovation of Internet Marketing. The title, as it suggests, is a pun off the traditional (and possibly old-fashioned) ...read more.

Middle

benefit from the ease and convenience of Internet Marketing. While Internet Marketing, in itself, is a useful tool to companies and clients, E-Marketing combined with physical store Marketing creates the best of both worlds. A clicks and mortar operation is one that has physical operations as well as a net-based operations (Bock, 2003). A bricks and mortar store who is looking to go on the net is off to a great start because they already have a customer base of people who know and trust them (Bock, 2003). According to Wolly Bock, "Long-term profitability for almost every business is built on increasing and expanding the sales from people who are already customers." If a company already has customers' names, addresses, and telephone numbers, all they need to do is get their e-mail addresses, too. The key for a physical business to make a successful venture into the online sector is to use their existing presence to increase production for the web presence (Bock, 2003). According to Wally Bock, businesses should integrate their operations, promotion, and every aspect of the existing company into the prospective online business. ...read more.

Conclusion

As I, personally, am not very enthusiastic about using the computer as primary means of selling a product when I enter the workforce, I was shocked to listen to the responses from a teacher I interviewed on the subject of Internet Marketing. The interview results are as follows: My high school Accounting II teacher, Robert Mattson, said to me at the beginning of the month: "Why are you interested in traditional marketing? There's no need for that; everything is done over the internet nowadays." Mattson even goes as far to say: "Internet Marketing is doing away with salespeople." Although Mattson's response to my future ambition was not what I wanted to hear, I still valued his opinion. Most days during the school week, Mr. Mattson and I would have conversations during my lunch period about college, the business world, and life in general. I truly respect Mr. Mattson not only because he is a partner in several businesses, a Georgetown alumni, and a Certified Public Accountant, so his opinion is definitely backed. As much as I would like to disbelieve his blunt statements about the future of Marketing, I cannot. It is obvious if one wants a career in the Marketing field, his or her computer literacy will have to improve proportionate to the progress of technology. ...read more.

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