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Online Businesses. Comparing Which, the BBC and Firebox.

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Introduction

Ass 1 Unit 21 Task 1 a, b & c Which.co.uk The first business organisation I have chosen to describe is Which?, which I believe is a non-profitable organisation. Which? Aims to inform the public on what products are worth buying and which are not. It also reviews services, e.g. breakdown services, pubs and bars and TV services. Which? Has been around for a while and has a reputation you can trust and it has impartial reviews. They carry out extensive product testing, not just to see how they look or perform, but to establish how reliable they are to live with considering their every day use. They test things like functionality, noisiness and ease of use. They also have campaigns like consumer rights and banking charges. This is an example of the homepage for washing machine reviews. It has the ones that are so bad, you are advised not to get them (scores of around 20%). The best buys are about 75% and upwards which are not necessarily the cheapest or most expensive, but are the most reliable and overall best. They have 4 or 5 paragraphs of reviews , pointing out all the good and bad points, saying who would benefit from the product and who wouldn't and they put manufacturer's claims to the test. ...read more.

Middle

This is also good for parcel delivery companies, like DHL, who are thriving in the presence of increased internet sales. The advantages of online shopping are that people with agrophobia, disabilities, elderley or otherwise housebound are able to contact businesses or services via the internet, they can email, place orders or access frequently asked questions before placing an order Internet shopping is an advantage for people who have poor transport links in their area. It is easier for companies to look at competitors' prices and maybe, adjust their own. Marketing on the internet has been made easy because of Google as your company can place adverts in various places, such as you can put your business on Google Maps and Earth; you can have your advert on the side of a Google search result page; or you can have yours at the top before the results start and you can have an advert put on YouTube and if you are clever and creative enough, you can create a final advert that doesn't necessarily have to follow censorship laws as you would on the TV and radio. ...read more.

Conclusion

The 2nd business - BBC. The benefit to the BBC being online, means that people travelling away from home are able to access iPlayer, sports, weather and news through the BBC website. Certain BBC programmes like Click have a Facebook and Twitter account so people will know what is coming up in forthcoming programmes as a sort of marketing tool. The 3rd business - Firebox. The benefits of Firebox.com being online means that it is easy to access their products by using your internet access from your home computer twenty four hours a day, without having to bother to go to a shop. The fact that everything has to be paid for electronically before receiving their goods, means that cash flow is maintained and staff numbers can be reduced, making for a higher profit margin. They have Facebook and Twitter accounts to market their business through these social networking sites, which again would increase awareness of Firebox and therefore, more sales. There is an advantage to Firebox to only being able to see products in a picture, in that, if the product is not well made, a customer may not bother to return the product even if they are not that happy with it. ?? ?? ?? ?? Joe Alt Friday, 05 November 2010 Ass 1 u 21 Page 1 of 5 ...read more.

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