• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month


Extracts from this document...


Tesco is a well-known e-commerce site in the UK. It has a large supermarket equivalent, so people can be sure who they're buying things from. Aims: Tesco have many aims within the firm to achieve its long-term plans from which company objectives are derived. It determines the way in which the organisation will develop, provides a common purpose for everyone to identify with and work towards and finally provides a collective view, builds team spirit and encourages commitment. Their plans and objectives are to provide approximately ten million customers every week and it is their undertaking to ensure every single one of them receives unbeatable customer service, as well as exceptional value. Their aim is also to ensure their customers enjoy shopping with them and can rely upon them to deliver consistently high standards of customer care. They also have trained customer service representatives in every one of their stores who will be happy to help deal with any queries or comments that the customers may have. They aims are as well to attract new customers by trying new things and to increase their market share. ...read more.


Ease of Use Tesco.co.uk is an easy to navigate through site, with its toolbar at the top, with entries to "Home, Shopping, News and Features, Talking Tesco, Register and Sign-In, Help". This is all one big frame at the top of the page, so no matter how far the user scrolls down the page, his navigation options are still open to him. The area you are currently at is in a darker shade of blue, in comparison to the other tabs. There is also a frame at the side of the page, with the same places to go to at the top, plus all the sub-sections available to visit. To find any one particular thing is very easy, although it's not so easy to use if you are a browser. Range of Products Tesco seemed to me like a more complete, if not in as much depth as amazon.co.uk. They offer food, clothes, books, music, computer/video games, electrical items, groceries and even flowers! However, there is a down side to all of this. In some of the book's sections for example, next a book there would be a short description such as publisher, date published and so on. ...read more.


SWOT analysis of Tesco Strengths * Leading supermarket retailer in the U K with a market share of 27%. * Tesco is a household name therefore the company has a strong brand name and customer loyalty. * Tesco employees have strong customer service skills leading to satisfied customers. * Tesco have a large product range giving choice to customers. This gives stability to company. * Excellent management methods leading to high levels of organisation in the firm. * Tesco offers low prices and a great service. * There is a constant demand for products. Weaknesses * Increased competition from rival supermarkets. * Motivation within the workforce could be affected by boredom and monotony. * Alienation- employees have no say in issues that arise in the business. Opportunities * Expansion into new markets such as car sales and a wider non-food product range. * Expansion into new geographical areas such as Eastern Europe. * Development of a global brand and possible global marketing. * Development of internet shopping. Threats * Increased competition from other supermarkets. * Intervention from government bodies may restrict growth and investment. * Increased pressure on environmental issues such as waste and recycling. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. tesco aims and objectives

    Financial Services Tesco also offers a large range of financial services. By doing this Tesco will now attract a bigger market, which will increase profits. The reason that they diversified into financial services was because there was a change in the business activity so Tesco had to respond to this changes that's why they introduced financial services.

  2. Business Studies

    is increase the business profit and sales Expand to new geographic markets - Businesses may decide to expand in areas where their goods/services are distributed - Allows the business to increase profit - Allows the business to achieve a higher level of awareness about the product amoungst an increased number

  1. Ann Hopkins Case Analysis

    Partners persisting in gender stereotyping could be counseled as to the appropriate evaluation techniques and remarks. V. JUDGMENT AND RATIONALE From a utilitarianism perspective, it can be neither economical nor advantageous for a business to have spent the resources on training an employee for years, only to cause the employee to leave for a possible competitor.

  2. Benefits of Having an Online Presence for Your Business

    Users can block cookies so there not accepted but many sites refuse to work without cookies. However, all sites produce log files. These are files made by the web server that hosts the website. They give information like how many people have visited the site and how long they visited the site for.

  1. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    It is very important that Lex were located in Westwood Business Park because it is important that the customers can access Lex such as train, bus, taxi and car. If they were not located in this area then it would be very hard for customers to be able to access Lex.

  2. Aims & Objectives

    Tesco can gain even more profit by obtaining cheaper packaging from different companies. As Tesco has survived the world of business and is busy it should take into service other shipping companies so that there stock can arrive to stores at a faster pace.

  1. The Effects of Non-monetary Incentives on Employees

    n?t ?? v?lu?bl? ?? th?y b?li?v?d it t? b? wh?n th? c?nt??t b?g?n. Th? ?bility t? r?i?? ?r l?w?r th? v?lu? ?f th? ?utc?m?? ?f p?rf?rm?nc? ?ll?w? ?n ?mpl?y?? t? bring him??lf ?r h?r??lf b?ck int? ?n ?quity "?quilibrium" with?ut r???rting t? n?g?tiv? b?h?vi?r? ?uch ?? l??ving th? firm, r?ducing ?ff?rt, ?r ??b?t?ging ?th?r? (?d?m?, 1965). Whil? it i?

  2. Business Stakeholders

    Suppliers - The suppliers also play a big part in any business as they provide goods and services to businesses. They rely on the business being successful so that it continues to place orders. A supplier will be interested in how well a business is doing so that if

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work