• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

online

Extracts from this document...

Introduction

Tesco is a well-known e-commerce site in the UK. It has a large supermarket equivalent, so people can be sure who they're buying things from. Aims: Tesco have many aims within the firm to achieve its long-term plans from which company objectives are derived. It determines the way in which the organisation will develop, provides a common purpose for everyone to identify with and work towards and finally provides a collective view, builds team spirit and encourages commitment. Their plans and objectives are to provide approximately ten million customers every week and it is their undertaking to ensure every single one of them receives unbeatable customer service, as well as exceptional value. Their aim is also to ensure their customers enjoy shopping with them and can rely upon them to deliver consistently high standards of customer care. They also have trained customer service representatives in every one of their stores who will be happy to help deal with any queries or comments that the customers may have. They aims are as well to attract new customers by trying new things and to increase their market share. ...read more.

Middle

Ease of Use Tesco.co.uk is an easy to navigate through site, with its toolbar at the top, with entries to "Home, Shopping, News and Features, Talking Tesco, Register and Sign-In, Help". This is all one big frame at the top of the page, so no matter how far the user scrolls down the page, his navigation options are still open to him. The area you are currently at is in a darker shade of blue, in comparison to the other tabs. There is also a frame at the side of the page, with the same places to go to at the top, plus all the sub-sections available to visit. To find any one particular thing is very easy, although it's not so easy to use if you are a browser. Range of Products Tesco seemed to me like a more complete, if not in as much depth as amazon.co.uk. They offer food, clothes, books, music, computer/video games, electrical items, groceries and even flowers! However, there is a down side to all of this. In some of the book's sections for example, next a book there would be a short description such as publisher, date published and so on. ...read more.

Conclusion

SWOT analysis of Tesco Strengths * Leading supermarket retailer in the U K with a market share of 27%. * Tesco is a household name therefore the company has a strong brand name and customer loyalty. * Tesco employees have strong customer service skills leading to satisfied customers. * Tesco have a large product range giving choice to customers. This gives stability to company. * Excellent management methods leading to high levels of organisation in the firm. * Tesco offers low prices and a great service. * There is a constant demand for products. Weaknesses * Increased competition from rival supermarkets. * Motivation within the workforce could be affected by boredom and monotony. * Alienation- employees have no say in issues that arise in the business. Opportunities * Expansion into new markets such as car sales and a wider non-food product range. * Expansion into new geographical areas such as Eastern Europe. * Development of a global brand and possible global marketing. * Development of internet shopping. Threats * Increased competition from other supermarkets. * Intervention from government bodies may restrict growth and investment. * Increased pressure on environmental issues such as waste and recycling. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies

    consumers perceive the product in relation to product quality and price - Branding > Reputation the business has developed > Consumers develop expectations of products/brands - Packaging > Physical appearance of the good > Aims to protect and maintain the quality of the good > The packaging must offer some

  2. tesco aims and objectives

    this diversification procedure that Tesco underwent attracted new customers as well as helped to retain old ones, which is Tesco central aim. They were so successful in this field that 30% of last year profit came from non-food. Tesco also sells more baby clothes than Mother Care; DVD sales also went up by 60% in 2004.

  1. English for business

    Book a flight. Write down a short dialogue. ? Why do people prefer to travel by air? ? What might a travel by plane depend on? ? What aspects are the airlines all over the world concerned about? The Customs System Customs clearance consists in the following operations of the means of conveyance to customs units and production of the accompanying documents.

  2. Functional Areas

    Spreadsheets makes McDonalds job easier, this is because by using the formulas you can calculate any sums required. Also spreadsheets can easily be saved on the computer and even changed if needed. The reason McDonalds use spreadsheets is for financial statements.

  1. Produce a marketing strategy for a new or existing product or service

    for the company, and can be effective on the Products themselves, and therefore could cause problems for my drink. Research also shows that in local shops and stores, competitors sell their 350ml cans for around 32p. This can help to give a better decision when putting up the price.

  2. Aims & Objectives

    Tesco will promote financial services products, such as loans, savings accounts and insurance, more heavily in its stores as well as selling more business online. They can also have special offers in newspapers, and they can hire more employees on a minimum wage.

  1. Importance of Human Resources Management

    In particular, this reflects the increasing need for a well-motivated and flexible workforce that requires less management supervision. Considering the Legal and ethical responsibilities relating to equal opportunities: One of the major responsibility of Ford it to discuss the rules and regulations of the company by also taking the laws in mind.

  2. business aims and objectives

    (This aim is stated on the business plan, page 2.) * We need to establish strategic partnerships with Internet service providers, Schools, individual retailers, the education department and the DSS. (This aim is stated on the business plan, page 2.)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work