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Extracts from this essay...

Introduction

Tesco is a well-known e-commerce site in the UK. It has a large supermarket equivalent, so people can be sure who they're buying things from. Aims: Tesco have many aims within the firm to achieve its long-term plans from which company objectives are derived. It determines the way in which the organisation will develop, provides a common purpose for everyone to identify with and work towards and finally provides a collective view, builds team spirit and encourages commitment. Their plans and objectives are to provide approximately ten million customers every week and it is their undertaking to ensure every single one of them receives unbeatable customer service, as well as exceptional value. Their aim is also to ensure their customers enjoy shopping with them and can rely upon them to deliver consistently high standards of customer care. They also have trained customer service representatives in every one of their stores who will be happy to help deal with any queries or comments that the customers may have. They aims are as well to attract new customers by trying new things and to increase their market share.

Middle

Ease of Use Tesco.co.uk is an easy to navigate through site, with its toolbar at the top, with entries to "Home, Shopping, News and Features, Talking Tesco, Register and Sign-In, Help". This is all one big frame at the top of the page, so no matter how far the user scrolls down the page, his navigation options are still open to him. The area you are currently at is in a darker shade of blue, in comparison to the other tabs. There is also a frame at the side of the page, with the same places to go to at the top, plus all the sub-sections available to visit. To find any one particular thing is very easy, although it's not so easy to use if you are a browser. Range of Products Tesco seemed to me like a more complete, if not in as much depth as amazon.co.uk. They offer food, clothes, books, music, computer/video games, electrical items, groceries and even flowers! However, there is a down side to all of this. In some of the book's sections for example, next a book there would be a short description such as publisher, date published and so on.

Conclusion

SWOT analysis of Tesco Strengths * Leading supermarket retailer in the U K with a market share of 27%. * Tesco is a household name therefore the company has a strong brand name and customer loyalty. * Tesco employees have strong customer service skills leading to satisfied customers. * Tesco have a large product range giving choice to customers. This gives stability to company. * Excellent management methods leading to high levels of organisation in the firm. * Tesco offers low prices and a great service. * There is a constant demand for products. Weaknesses * Increased competition from rival supermarkets. * Motivation within the workforce could be affected by boredom and monotony. * Alienation- employees have no say in issues that arise in the business. Opportunities * Expansion into new markets such as car sales and a wider non-food product range. * Expansion into new geographical areas such as Eastern Europe. * Development of a global brand and possible global marketing. * Development of internet shopping. Threats * Increased competition from other supermarkets. * Intervention from government bodies may restrict growth and investment. * Increased pressure on environmental issues such as waste and recycling.

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