• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

online

Extracts from this document...

Introduction

Tesco is a well-known e-commerce site in the UK. It has a large supermarket equivalent, so people can be sure who they're buying things from. Aims: Tesco have many aims within the firm to achieve its long-term plans from which company objectives are derived. It determines the way in which the organisation will develop, provides a common purpose for everyone to identify with and work towards and finally provides a collective view, builds team spirit and encourages commitment. Their plans and objectives are to provide approximately ten million customers every week and it is their undertaking to ensure every single one of them receives unbeatable customer service, as well as exceptional value. Their aim is also to ensure their customers enjoy shopping with them and can rely upon them to deliver consistently high standards of customer care. They also have trained customer service representatives in every one of their stores who will be happy to help deal with any queries or comments that the customers may have. They aims are as well to attract new customers by trying new things and to increase their market share. ...read more.

Middle

Ease of Use Tesco.co.uk is an easy to navigate through site, with its toolbar at the top, with entries to "Home, Shopping, News and Features, Talking Tesco, Register and Sign-In, Help". This is all one big frame at the top of the page, so no matter how far the user scrolls down the page, his navigation options are still open to him. The area you are currently at is in a darker shade of blue, in comparison to the other tabs. There is also a frame at the side of the page, with the same places to go to at the top, plus all the sub-sections available to visit. To find any one particular thing is very easy, although it's not so easy to use if you are a browser. Range of Products Tesco seemed to me like a more complete, if not in as much depth as amazon.co.uk. They offer food, clothes, books, music, computer/video games, electrical items, groceries and even flowers! However, there is a down side to all of this. In some of the book's sections for example, next a book there would be a short description such as publisher, date published and so on. ...read more.

Conclusion

SWOT analysis of Tesco Strengths * Leading supermarket retailer in the U K with a market share of 27%. * Tesco is a household name therefore the company has a strong brand name and customer loyalty. * Tesco employees have strong customer service skills leading to satisfied customers. * Tesco have a large product range giving choice to customers. This gives stability to company. * Excellent management methods leading to high levels of organisation in the firm. * Tesco offers low prices and a great service. * There is a constant demand for products. Weaknesses * Increased competition from rival supermarkets. * Motivation within the workforce could be affected by boredom and monotony. * Alienation- employees have no say in issues that arise in the business. Opportunities * Expansion into new markets such as car sales and a wider non-food product range. * Expansion into new geographical areas such as Eastern Europe. * Development of a global brand and possible global marketing. * Development of internet shopping. Threats * Increased competition from other supermarkets. * Intervention from government bodies may restrict growth and investment. * Increased pressure on environmental issues such as waste and recycling. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies

    eg: design, style, colour and product features - Intangible benefits the consumer's associates with buying the product > Businesses must look beyond the physical features of the product, most consider other marketing concerns - Positioning > Image the product has in the mind of consumers > Determined by how a

  2. tesco aims and objectives

    This is because when trends changed Tesco changed with them to provide everything under one roof and meet their aims and objectives of retaining loyalty. Tesco also diversified because they wanted to accomplish their aims and objectives of maximising sales and having a bigger market share.

  1. English for business

    The demand for money is related to the rapidity with which business is done. You can earn interest on a current account. Banks lend money to depositors who need capital. The main profits of a bank come from lending money at a fixed rate of interest.

  2. Functional Areas

    There is also links between different functional areas and HR staff over training events and staff development activities. Normally the HR department organises regular inductions programmes which all new staff attend together regardless of which department they will work in.

  1. Aims & Objectives

    Growth: Tesco has grown and expanded significantly. It has done this by diversifying into other areas of their current business as a supermarket. They have diversified into other areas such as selling fuel, phones, clothing, and managing restaurants and cafes, but since they have been experts more on selling food and not on producing and serving fresh food.

  2. Produce a marketing strategy for a new or existing product or service

    Consumers are looking for alternative drinks such as bottled mineral water, and fruit drinks. This could be a benefit to my product, and a downfall; Coca Cola Crush is a fizzy drink, and if sales of fizzy drinks are going down, then that means that Coca Cola Crush might face

  1. business aims and objectives

    (This aim is stated on the business plan, page 2.) * We need to establish strategic partnerships with Internet service providers, Schools, individual retailers, the education department and the DSS. (This aim is stated on the business plan, page 2.)

  2. Business Process Management

    The information sent off is then verified and sent back to the bank. All the information sent are assigned scores using guides (software) that the bank has installed to make the process more efficient. Depending on the customer's score, a suitable account would be recommended.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work