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Organizational Behavior & Change Management

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Introduction 3 Company Overview 4 Organizational Structure 5,6 Organizational Culture 6,7 Organizational Values 8,9 Learning Organization 8,9,10 Pestel Analysis 9,10,11,12,13,14,15 SWOT Analysis 15,16 Analysis of Change Management Required 16,17 Evolving Culture and Values 17,18 10s Model 18,19,20 Approaches that Assist Organizational Change 20,21 Implementation and Evaluating Change Management Methods 21,22 Conclusion and Recommendations 22,23 Bibliography 24 Organizational Behavior & Change Management: Gharib Al Suwaidi Trading Introduction There are many aspects of organizational behavioral business strategies that make companies successful, including having an established organizational structure within the local society, developing a strong organizational culture that workers can feel a part of, and enforcing powerful ethical values into all the employees of the company. The Gharib Al Suwaidi Trading Company is one of the most well-known and reputable organizations in the United Arab Emirates (UAE), mainly due to its underlying sense of commitment to customers and reliable code of ethical conduct. This organization's success is due to its long-term prevailing corporate culture where loyal employees are dedicated to serving both local and global customers according to the fundamental operating principles that the owner instills in every worker. However, with the recent ecological enforcement of many animal rights groups changing the overall dynamics of several global trading companies in order to help preserve various animal species, the Gharib Al Suwaidi Trading Company faces a controversial future where they must determine how to continue profiting without breaking any international environmental regulations. By establishing a universal organizational structure that governs the entire company, an influential organizational culture that all the employees strongly feel a part of, and a predominant traditional value system, the Gharib Al Suwaidi Trading Company has successfully transformed itself from a profitable local firm to a well-respected and recognized corporation that has a competitive advantage in the international business world of import/export trading. Company Overview The Gharib Al Suwaidi Trading Company is based in Dubai, UAE as an import/export trading firm that specializes in selling shark fins to the Asian region. ...read more.


The UAE's export partners include Japan at 27.3%, South Korea at 9.9%, and Iran at 4.3%. The imports include machinery and transport equipment, chemicals and food for $37.16 billion. Their import partners include Japan 8.7%, China 8.2%, US 7.7%, UK 7.4%, Germany 7.1%, India 6.7%, France 6.6%, South Korea 5.3%, and Italy 5.1%. The UAE's external debt is $20.7 billion (UAE, 2004, 1). Sociocultural Factors The UAE sociocultural factors that affect the business environment show that the foundation of the Islamic religion and Arabic traditional heritage and culture are what the society is based upon. UAE's societal structure has grown as the government improve healthcare facilities, and builds excellent universities and computer training institutes. The UAE has always promoted earning higher educational degrees for all its citizens and offers several universities, computer institutes and trade schools for various vocational learning. This has changed the country into a very technological business society where ancient traditions like fishing are not as profitable as they used to be (UAE, 2004, 3). Technology Factors The UAE region is composed of a large population of very young professionals who are extremely technologically-knowledgeable. The Middle East IT industry will continue to increase from $6 billion in 2002 to $8 billion by 2005 due to the tourism, hotel, computer and IT service sectors. The number of Internet users in the GCC region has increased ten-fold since 1998. The Internet and IT software solutions industries in the Gulf region have doubled the rate of Europe by 2002. Estimates of personal computer sales in the GCC show about 12% growth in the quantity of units sold by 2003, compared to the global growth of 8%. The Middle Eastern region, and especially the UAE, is now one of the top information and communications technology (ICT) markets worldwide, attracting companies from every nation to take advantage of the many IT and marketing opportunities available. The expanded UAE's telecommunications capabilities offer connectivity to an unlimited number of networks, computers and users worldwide. ...read more.


There must be globally benchmarked baseline points that will identify the outcome of the program and determine if the desired results were achieved (Griffin, 2004, 159-161). Conclusion and Recommendations The Gharib Al Suwaidi Trading Company now faces several new environmental regulations that threaten the successfulness and longevity of their firm. Due to the impact of these new laws, they must learn to manage the changes necessary to adapt to the dynamics of emerging markets that they can capitalize upon in replacement of their shark fin exports. What must be changed to resolve the problem is for the company to re-evaluate its reliance on shark fin exporting to the Asian region to determine if they are still within the new environmental laws. The company must also research the various new types of exports that could be added to their product lines to expand throughout the Middle East and Asia. Other recommendations include the company increasing their fish exports to interest American, European, Indian and Russian markets, since shark fins may soon become an endangered export that may not be allowed in the near future. Since the company is still very dependent on this export for its overall profitability, it would be wise to begin to export other competitive products to take over the bulk of the financial responsibility of the exporting side of the business. The importing side of the company could also increase its product lines to add additional goods that would help take the pressure off the export capacity due to the new environmental regulations on the shark fin exports. Conducting a SWOT and PESTEL Analysis will allow the company to evaluate which business practices they must abandon to maintain their respectable global reputation, and research what new products and markets hold potential for them to import or export in the future. By identifying which areas require immediate change to be managed and which ones can just be adjusted to meet environmental laws, the Gharib Al-Suwaidi Trading Company can re-assess its organizational structure, culture and value system to adapt to the changing needs of their current business environment. ...read more.

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