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Organizations are starting to realize that the process of change is continuous and traditional barriers are rapidly disappearing.

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Questions: - 1. How does the concept of 'moving cheese' related to the changing world in which business organizations must adapt? You are required to choose and discuss two of these conditions in detail citing from current literature. (30 marks) 2. What is the 'cheese' that motivates you in your life? Relate your answer to any of the motivational theories studied. (25 marks) 3. Discuss examples of 'moving the cheese' in today's business world by choosing and relating the changes to one business organization. (25 marks) 4. Identify personal, work or school situations in which ground rules, goals or relationships may have changed. How did these experiences compare with Johnson's parable? (20 marks) Question One 1. Organizational design must accommodate forces that have impact or present a threat to the organization's survival. Leadership and management must constantly assess the environmental operations, its impact on the climate within the company respecting change, and the change will be the focus point. Organizations are starting to realize that the process of change is continuous and traditional barriers are rapidly disappearing. There are six main types of forces for change, which includes nature of workforce, technology, economic shocks, competition, social trends and world politics and it can be seen in the table below: - Table 1: Forces for Change Forces For Change Definition Nature of workforce In this modern era, almost every organization has to change and adapt to a multicultural environment. For example, the Human Resource Department, whose policies and practices changes rapidly in order to attract and keep a more diverse workforce. This will lead organizations to spend a huge sum of money on training, upgrading its employees' skills. Technology Technology changes jobs and organizations, with computers taking control for direct supervision, for instance, leading to wider spans of control for managers and flatter organizations. Sophisticated information technology is also making organizations more responsive. For example, Motorola, and Ford, can now develop, make, and distribute their products in a shorter period compare to a decade ago. ...read more.


In the hierarchy, physiological and safety are the lower-order needs, which are the basic human needs. If I can become a successful businesswoman, certainly these needs can be satisfied easily. E.g. House, insurance, and food. Social, esteem and self-actualisation are the higher-order needs that have to be satisfied internally such as status and respect. It is a feeling of belongingness and self-fulfillment. I hope I can achieve these higher-order needs when I am successful. However, this theory has its drawbacks. As the principle stated that an individual can only move up after fully satisfying one level of need, I do not know when I will be satisfied as it cannot be measured. Secondly, Maslow's theory mentioned that an individual can only satisfy one level at a time, which is not true. Actually, many of my needs may arise at the same time. I realized that hard work must be included to achieve one's goal. So, I strongly support Theory X and Theory Y. Theory Y's attitude is preferable and can achieve goals easily as these workers like to work, have self-direction and self-control. They can accept responsibilities and at the same time make decisions. All these positive attitudes will help me be a better and more motivated person. In conclusion, goal-setting theory, Maslow's hierarchy of needs and Theory X and Theory Y are good motivational theories that will guide me towards the right path of achieving my goals. Question Three The Coca-Cola Company is a 115-year-old company and one of the most successful in the world. The company is a global company with some of the world's most widely recognized brands. Today, Coca-cola beverages are produced and sold throughout the world. Yet, the company is reformulating itself to face changes, which are crucial to keep it on top. There are so many reasons forces the company to change. Coke's sales have flattened out and it seems to have taken too many battles to keep the product competitive in the market. ...read more.


It felt like every other day, waking up in the morning, what was different was I wasn't home. I was in the hospital. My mother told me that I had a collision with a trailer and it was amazing that I escaped with minor scratches on my head. I was relieved until I remembered that I was not alone in the car, what happened to my friends? Swee Lin and Yan Hong were in the next ward and they were fine. I approached them, but received a cold shoulder. I was shocked, what had happened? They started screaming and shouting at me, telling me that I was a tragic driver. I had not suffered but my other friend Linda has been badly hurt and is now in the ICU. I wanted to cry, I felt so guilty. I could not believe that happened, it was like a nightmare. I hurried to the ICU; tears flowing down. I started cursing and swearing, blaming myself for the whole incident. I knew I was at fault, I was full of regret and apologetic to everyone but I did not expect them to ignore me because of my unintentional mistake. Shouldn't humans forgive and forget? In the end, only a few true buddies took the initiative to understand my situation and they forgave me. I am very thankful that these pals of mine are supportive and understanding. What I had gone through had made me take extra caution whenever I drive, so that this unwanted situation will never arise again. I had paid a high price for this lesson and lost not only my friends, but my self-confidence too. Due to those unforeseen incidents, my lifestyle was changed. I stay home more frequently to accompany my family members. Furthermore, it had made me a quieter person when I am at school, because I am not welcomed in any of the groups at school, and I do not want to cause anymore trouble. You can say that I am exactly like 'Sniff' for I can quickly adapt to changes when faced with a difficult situation. ...read more.

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