• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Outline of the importance of customer service within the leisure and tourism industry

Extracts from this document...

Introduction

Section A Section A - Customer Service outline: the situations that require staff to have contact with customers and the ways in which the organization meets the needs of the customer. Part 1:- The aim of the first half of this piece of work is to give an outline of the importance of customer service within the leisure and tourism industry. Definition & Reason for Customer Service Customer service is about meeting the needs of your customers and making them come back. It is vitally important within the leisure and tourism industry because if you get treated badly in a shop, you will probably not go back again and according to Richard Branson you well tell 17 people about a bad experience of customer service. Many companies have customer service policies to make sure all of their staff stick to the general guidelines and all of their customers get consistently good treatment. ...read more.

Middle

This means that they get all the money they need to promote their main aim: to be a major force in conserving biodiversity worldwide. Chester zoo obviously shows good customer service because 96% of their income comes from the customers and they wouldn't return to the zoo if they had experienced bad customer service. Part 2:- The second half of this piece of work is going to talk about the different situations in which you may have contact with the customers within the chosen organisation. Basic Customer Needs All customers, internal and external, have the same basic needs. They want to feel welcome and be in a friendly, helpful environment. They want to know that they are safe but at the same time, have fun. There are two types of customers: * Internal customers - these are people within the organisation eg.staff * External customers - these are people outside the organisation who want to buy a product or service from you Inside the group of external customers there are many different kinds of customers. ...read more.

Conclusion

their bosses and managers * They want to get paid a good wage Chester zoo also views internal customers very importantly inside the organisation as well because without them, they would not be able to run the zoo. To make sure they are safe, Chester Zoo provides several health and safety training courses which will show them how to handle different emergencies such as a fire drill. One difference between the way internal and external customers get treated, is how the internal customers communicate with each other. Although certain members of staff will have nothing to do with the actual animals, there are numerous meetings throughout the year between the internal customers so they can communicate with each other and discuss different areas of the zoo. I think overall, Chester Zoo knows the importance of treating internal and external customers well and trying to meet their needs the best they can. They do this effectively which is why they receive enough visitors to make an �18,981,000 profit each year. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Customer service Tesco's customer expectations

    Customer questionnaires can be very useful in providing information on customer expectations, reasons for choice of provider, and negative as well as positive views about Tesco. Tesco can organise such surveys itself or use a market research firm to carry out the research.

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    Being a good corporate citizen and investing in communities is an integral part of the way Marks & Spencer have always done business. By actively supporting the community, and being socially responsible, they are bringing real benefits to their customers, employees, shareholders, business partners and voluntary and charity organisations.

  1. Customer Service in Leisure and Recreation The Importance of Customer Service

    Customer satisfaction is extremely important in a business and this means the organisation must meet the needs and expectations of the customers. Customer loyalty is very important in a business and good customer service helps reinforce customers loyalty to the organisation with every visit they make.

  2. This coursework is about the customer service at Argos. It covers the following:Responsibility of ...

    expect goods to be in stock disregarding whether or not the product is very popular with customers. Non-availability of certain goods would result in a loss in sales and customer getting frustrated. * Competing pricing: as Argos has proven to be UK's biggest retailer it is essential for them to set their prices at competitive as possible.

  1. Importance of good Customer service.

    train and re-train staff to deal with customers and provide a good and efficient customer cares service. External and internal customers External customers are the business organisation's consumers or visitors. They often pay for products or services and they also expect to be treated well by the people in the business.

  2. Customer Service

    Retailing services In total, Tesco have 5.2 million banking, Tesco.com and telecoms accounts. Tesco.com is the world's biggest online supermarket. Tesco Personal Finance alone-achieved profits of �160 million of which Tesco's share is �80 million. Non-food This year, Tesco share of the non-food markets we operate in has risen from 5% to 6%.

  1. Customer service within the travel and tourism industry

    Over the last 10 years, UGC Cinemas has changed cinema going for millions of consumers by sharing a passion for films and pioneering new ways of seeing them. We offer unparalleled film choice and ground breaking initiatives, such as our Unlimited Cinema Subscription Card, providing our audiences with genuine value for money.

  2. Customer Service - Argos.

    For the Holloway branch there are two main characteristics of the customer, the local people and business people. The store is located in the centre of Islington and residential area of London. The business people are what are known as big spenders they prefer to spend more money on the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work