People and business.

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Kirsty Densham.

People and business.

Introduction 

Businesses relay on people. Without them, businesses wouldn’t be able to survive. There would be no point in producing a product because there isn’t anyone to buy it. Employees are needed to make or supply the products, and customers are needed to buy them, they also need many other people.  Without people a business wouldn’t be able to function properly.

Stakeholders

         A stakeholder is any individual group with an interest in the business.  There are many different stakeholders they are separated into two main groups’ external, and internal and connected.

External:

  • Society.
  • Pressure groups.
  • Local communities.
  • Trade unions.
  • Government agencies.

Internal and connected:

  • Suppliers.
  • Bankers.
  • Customers.
  • Shareholders.
  • Employees.
  • Managers.

And external stakeholder is any individual or organisation that has an interest in a business but does not have a close relationship with the business.

Pressure groups. These are organisations that exist to promote causes. For example, Green peace seeks to protect the environment.  Businesses respond to pressure groups in different ways.  They respond because they want to have a good public image.  They may sell goods that have not been tested on animals or environmentally friendly products.  This could help a business stay competitive.  

Local community and society.  Businesses are important asset to society.  A large business such as Alstom is very important part of the community.  Local communities expect Alstom to do three main things, provide employment for people in Lincoln, offer work to other businesses and avoid environmental pollution, for example noise.  Business try to keep good relations with the local community by avoiding cutting any jobs where possible and offer support to local and national charities.

        Government agencies. They are three main reasons to be interested in Alstom:

 

  • The Inland Revenue collects income tax and corporation tax from all businesses. This is a government agency and it is interested in mostly the finical aspect of the business.
  • Customs and exercise are interested in the financial aspect as well.  Its job is to collect taxes. For example it collects VAT, value added tax.
  • The government’s regional offices collect a wide range of information on businesses on behalf of the government.

Businesses have to keep the government happy, if they do not then they could be closed down.  Alstom and other businesses are legally obliged to pay taxes both to the Inland Revenue and customs and exercise.

An internal or connected stakeholder is any individual group within the business or having close ties with it.

Shareholders.  A shareholder is a person or an organisation owning shares in Alstom. Shareholders have a financial interest in Alstom.  Shareholders want to receive a percentage of the business’s profits.  Shareholders would like that, in the long term, Alstom’s share price will rise.  

Customers.  Alstom are customer-focused. This means that they place a great deal of resources into keeping the customer happy and fulfilling their expectations. The customer’s expectations include:

  • Good quality products delivered on time
  • Value for money
  • A satisfactory after sales service.

Bankers. Banks and other finical organisations that lend money to the business and will be interested to see where their money is going and that it is safe.  They will want to see the business run properly and to see it earning profits but not taking risks. They will want information on their finical position also.

Suppliers expect to be paid on time and to receive regular orders from their customers. They will be interested in any developments that might affect the numbers and the size of the orders placed.

        

        Employees. All employees are important stakeholders in the business. This is because they are closely involved with the business. Employee’s expectations include:

  • Job security.
  • A clean and safe working environment.
  • Interesting and rewarding work.
  • Competitive pay rates and benefits such as discounts on company products.
  • Opportunities for promotion and career structure.

        Managers.  All managers of a company are stakeholders.  Managers have a big say on how the business is run, a bigger say than the junior employees have. They are mostly the same as the employees but also include:

  • Developing a local or national reputation for being a successful manager
  • Working in a business that is growing and prospering.
  • Have a greater role in decision making.

Conflicts between different stakeholders.

There could be some conflicts between the different shareholders, for example the local community could have a problem with the amount of pollution that Alstom is causing but the only way to keep the shareholders happy is to cut costs and this is the only way of doing so. Most of the problems are resolvable but communication is needed.

The shareholders were happy to sell their shares to Siemens because they got an offer worth £1.1 billion. However, the managers were not so happy as it is known that Siemens have been looking to take over Alstom for the past 13 years and in previous acquisitions have replaced local managers with their own team.

The employees were cautious about the take over and did not initially want it, this conflicted with the shareholders who were keen to sell, especially give the current £300 million debt that the company had.

The banks were in conflict with the managers as they wanted their debts repaying whilst the managers were asking for more time to earn the money through an increase in orders.

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How might these problems be resolved?

        All cases are different but I think that the conflicting stakeholders would come to a compromise, but if this does not work they may have a vote.  If the conflict is between managers and employees then the trade unions may have to get involved to settle the conflict.

        In the example given above, 300 million debts, managers considered laying off staff to cut costs but employees, through unions, negotiated no redundancies but other options.

Organisation structure of Alstom

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