people in business

The first 200 words of this essay...

A02/A03

Marketing

Marketing is about understanding customer and ensuring that products and services match existing and potential customer needs. Also marketing is an approach that puts the customer at the centre of things and is also about looking at ways of influencing the behaviour of customers.

Marketing is very essential to the success of any business. Its aim is to enable business to meet there needs of their customers, whether it is for profit or not. If the business marking is successful then you can ensure that the business has a good understanding of the customer needs, they can keep ahead of the competition, working effectively with customers, co-ordinate its functions to achieve marketing aims and be aware of constraints on marketing activities.

Marketing research

Market research is the process of gathering information about your customers, competitors and market trends. Before undertaking market research, a business needs to consider what type of research is likely to provide the most cost-effective means of producing the answer requires.

The business researches any new products that are coming into the business by visiting suppliers, by going to stores near by to check if they have