• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13

personal selling

Extracts from this document...


`1 There are many different purposes of sales personnel. These people help the business grow, progress forward, and compete with competitors. They use their range of skills to attract customers and make sales. Most businesses have competitors, therefore sales people must know who there competitors are and what the competitors prices are. There are a number of responsibilities and duties a sales person must do and fulfil. One of these responsibilities is keeping an eye on the competitive environment. In order to do this the sales person should know what the competitive environment is like, they should be aware of what the competitors are doing and they should be able to compare the prices, product range, and the service each business offers. The reason for why each sales person should know where the competitor stands is because the business for which the sales person works for needs to survive and needs to be safe from the competitors move. ...read more.


However if sales people do not maximise sales then they are useless for the company, they are most likely to get dismissed. If sales are not made then the business will make more losses, less profits, and the business will most likely become bankrupt. Therefore it is essential that businesses employ sales people that have the ability to maximise sales. This is the main skill a sales person should have. It is always necessary that sales people provide good customer service; they should always be willing to help customers. Just maximising sales is not the only part of sales personnel, sales people should also encourage customers to come back for another visit by repeat orders. Repeat orders means offering help and guiding customers so they are not stuck with anything, it is the sales person's job to solve any problems or queries. Asking customers if they are alright and if they need help with anything will make customers feel that the sales person really cares which will make the customer come back for another visit. ...read more.


However while making a sale the sales person should talk to the customer and ask relevant questions which affect the business and which can help retain the customer. By using customer contact, the sales person can do a lot of market research about the business, and the sales person will also have an idea of what needs to be improved and what customers want. They will also know how customers feel about competitors. Using customer contact to do market research is also the purpose of sales personnel. If Sales people keep linked with customer service then making sales will become a lot easier. It is necessary and it is the purpose of sales personnel to stay linked with customer service. The reason for this is because the sales person will know what customers complain about, what their thoughts are, what they like and etc. sales people will know how to behave with customers and they will also know what products and services they prefer most, this knowledge comes from customer service ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Tesco Research

    This year, Cancer Research UK is hoping to top that figure with a fundraising target of �375,000 for the 8000 women taking part in the Blackheath race. In total, Race for Life is aiming to raise �23 million." www.nunnerywoodcolts.co.uk Tesco.com grocery delivery to customer.

  2. English for business

    to understand what is going on: most of your time in a meeting should be spent listening. You should take notes only intermittently. The trick is to be able to note down only keywords but you have to be attentive to record information properly.

  1. personnel selling

    In BSB Sky they should never use these type of words, it sounds rude and customers will not appreciate it. * Listening Skills- Listening Skills is very important, for example in BSB Sky if they are talking to customers either face-to-Face or on the telephone, customers may have enquiries or

  2. personal selling skills

    While communicating with the customer, sales assistant should keep in mind that the language he/she uses is not too technical; especially when describing the product the customer should remember to make sure that the vocabulary used are clear to the customer.

  1. Business studies - Business Plan

    I listen to advice. Yes Listening to advice from others will play an important part as it helps to get an outside point of view. It could save me from making decisions which may not be in the best interest of my business, as well as allowing me to use

  2. Setting up a car sales garage.

    Have Chosen To Provide A Good Service To My Customers Because I Think This Will Differentiate From The Competition And I Expect To Gain More Customers Through This. I Have Chosen To Increase Sales And Profit As I Will Then Be Able To Input More Money Into The Business And

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work