It is part of a sales persons job description to maximise sales. Maximising sales means making the highest number of sales you can. If a sales person wants to keep his/her job then it is very necessary to make the maximum amount of sales. If sales people maximise sales then this will be beneficial for both the business and the sales person. The profits will be much higher for the organisation which will increase commission for sales people, only if sales are maximised. However if sales people do not maximise sales then they are useless for the company, they are most likely to get dismissed. If sales are not made then the business will make more losses, less profits, and the business will most likely become bankrupt. Therefore it is essential that businesses employ sales people that have the ability to maximise sales. This is the main skill a sales person should have.
It is always necessary that sales people provide good customer service; they should always be willing to help customers. Just maximising sales is not the only part of sales personnel, sales people should also encourage customers to come back for another visit by repeat orders. Repeat orders means offering help and guiding customers so they are not stuck with anything, it is the sales person’s job to solve any problems or queries. Asking customers if they are alright and if they need help with anything will make customers feel that the sales person really cares which will make the customer come back for another visit. This will help the business retain its customer; this will increase the number of existing customers along with potential customers.
For a business to do well it is necessary that customers feel welcome when they enter the business. It is the duty of the sales people to make the customers feel welcome, and accepted. They should be loyal to the customers because without customers there will be no business. Customers like to feel appreciated and honoured, if they are treated with respect then they are most likely to come back for another visit. When addressing customers, sales people must always address customers by using sir/miss, this is a sign of respect. Being polite, friendly, and interested is all part of good customer service and they are the key to customer satisfaction.
When customers come into a business to purchase a products, it is quite obvious that the sales person will try to make a sale. However while making a sale the sales person should talk to the customer and ask relevant questions which affect the business and which can help retain the customer. By using customer contact, the sales person can do a lot of market research about the business, and the sales person will also have an idea of what needs to be improved and what customers want. They will also know how customers feel about competitors. Using customer contact to do market research is also the purpose of sales personnel.
If Sales people keep linked with customer service then making sales will become a lot easier. It is necessary and it is the purpose of sales personnel to stay linked with customer service. The reason for this is because the sales person will know what customers complain about, what their thoughts are, what they like and etc. sales people will know how to behave with customers and they will also know what products and services they prefer most, this knowledge comes from customer service
