personal selling

Authors Avatar

Consumer protection act (1987).

This act relates to prices of products and the safety for customer you have to ensure. For example that customers cannot be mislead about prices of products as this is known as misleading customer and false advertising and that is breaking the consumer protection act which leads to sale prices, customers should not be misled into thinking that a products is £4.99 but the product is £7.99 and that is misleading customer example a customer sees a TV add of a seller who has the whole store on sale, everything is 50% off but when the customers go their nothing is on sale at 50% sale this would be false advertising and braking the consumer protection act, customers can complain and take this to greater lengths which may mean the retailer has to offer 50% off on everything product in the store like it was shown in the advert.

Sales of goods act (1979)

The sales of goods act states that all good sold new or second hand must ensure for example the product is described, that the product is fit for the purpose for which it is intended and the goods sold would meet the requirements of a customer. For example if a customer buys a laptop and on the package it states that the laptop has 3GB RAM  but it have 2GB RAM If the laptop don’t have the 3GB RAM  which if a customer took back to the store could receive their money back or exchange for right one. It would also be breaking the sales of goods act which states that any product purchased must do like described on the package. The product also must be of a satisfactory quality which a customer is happy with, which also fits with the price plan and age group and it doesn’t affect the right.
The product must also be fit for its purpose for example if a pair  football boots were bought by a customer they must be wearable in all weather conditions e.g. would be expected to be worn in rain, snow and mud. However the business can offer the customer a new pair of football boots and sorry for the wrong pair. If still the boot are not fit for the situation they can be brought back to the store where the customer still has the right of a refund if they want to.  

Join now!

Consumer credit act (1947) 

This act means controlling consumer credit that if a business was selling double glazing to customers by knocking on their door this would be ok as long as the money was paid directly but it is illegal to allow customers to have time to pay for it for example “we come back in three days, you can pay me then”.
There is lot of other things like Loan sharks are persons that lend unsecured loans  to people who have been rejected by banks and the bad thing about loan sharks is that they ...

This is a preview of the whole essay