• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Pest Analysis Ryanair

Extracts from this document...

Introduction

Using secondary sources of data investigate the micro and macro environmental factors that are likely to affect RyanAir in the future. Undertake a PESTEL analysis for RyanAir: PESTLE for Ryanair: Political: Expansion of European Union offers a large potential market for Ryanair to expand in. The liberalization movement in Europe began to end the monopoly and bring prices down to more competitive levels. ...read more.

Middle

When customers are ready to spend more money, importance will be given to the quality and convenience of the services rather than price. In such a case, low-price airlines are inferior services in the whole flight market. Social: The high speed trains and cars available in Europe would cause a threat for the airline industry. Also with the Increasing travelling lifestyle and business travelling very few people would really worry about the expenses. ...read more.

Conclusion

There has been a growth in the number of air travelers and the world tourism organization predicts that there will be 1.4 billion inbound and outbound tourists arriving in 2020 into Europe. Partly due to this predicted environmental pressure, it has been observed that many European based airlines in the past decade have put many resources in improving the environment. Legal: The EU deregulation in air industry brought a much lower entry barrier for new companies and thus intensified the competition in air transport market. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. AVON Case Analysis

    Inventory Days: Because Avon markets a number of products it is necessary for them to maintain a relatively high inventory level. The nature of Avon's business, including the number of campaigns conducted annually and the large number of products marketed makes this necessary.

  2. Marketing Strategy - Nintendo Gamecube

    The questionnaire that I used was put forward to 25 people. A blank sample of the questionnaire is shown in the appendix along with some questionnaires that were filled out by students at Dartford Grammar School. Some of the results from my research are shown below and some conclusions made afterwards: Results tables: 1.

  1. The merger between Gillette and Procter and Gamble

    The blades needed frequent sharpening and after awhile, they became too worn to sharpen. Gillette realized the tremendous potential for a blade that would simplify the shaving process. For six years, Gillette attempted to engineer a disposable razor. Many metallurgists scoffed at Gillette's idea and asserted that it would be

  2. Microsoft Analysis

    Therefore there is adequate scope and opportunity to review, audit and understand through SWOT analysis the company and its competencies and facilitate a new debate on possible corporate business models and revised action plans. SWOT analysis is a tool for auditing an organization and its environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work