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Pest Analysis Ryanair

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Introduction

Using secondary sources of data investigate the micro and macro environmental factors that are likely to affect RyanAir in the future. Undertake a PESTEL analysis for RyanAir: PESTLE for Ryanair: Political: Expansion of European Union offers a large potential market for Ryanair to expand in. The liberalization movement in Europe began to end the monopoly and bring prices down to more competitive levels. ...read more.

Middle

When customers are ready to spend more money, importance will be given to the quality and convenience of the services rather than price. In such a case, low-price airlines are inferior services in the whole flight market. Social: The high speed trains and cars available in Europe would cause a threat for the airline industry. Also with the Increasing travelling lifestyle and business travelling very few people would really worry about the expenses. ...read more.

Conclusion

There has been a growth in the number of air travelers and the world tourism organization predicts that there will be 1.4 billion inbound and outbound tourists arriving in 2020 into Europe. Partly due to this predicted environmental pressure, it has been observed that many European based airlines in the past decade have put many resources in improving the environment. Legal: The EU deregulation in air industry brought a much lower entry barrier for new companies and thus intensified the competition in air transport market. ...read more.

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