Pizza Huts Products

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Task 1

Pizza Huts Products

Pizza Hut offers a variety of different Italian style products these range from Pizza to Pasta to Garlic Bread. They have a number of different types of pizza topping/base; their bases are quite diverse including deep pan, stuffed crust, Italian. Pizza Hut usually has a promotional base recent examples include, The Quad and The Twister. Their selection of topping cater for everyone’s own taste with its range including meaty, cheesy, fishy and vegetarian styles of topping there should be something for everyone, and if you don’t like any of them you can design your own topping. There range also includes pasta, salad and a selection of puddings. The pasta selection has the usual Lasagne, Spaghetti Bolognese and pasta in a cheese/meat sauce. Their salad range includes chopped up vegetables and other usual salad pieces. Their puddings selection includes cake, ice creams and sundaes. The quality of their products though not as high as 5* restaurants is not as low as its main competitors such as MacDonald’s or Burger King. As the quality is higher so is the price with it sometimes costing twice as much MacDonald’s and Burger King. The main differences between Pizza Hut and its competitors (e.g. MacDonald’s) is that it has an image of a proper restaurant though really it is fast food dressed up as a restaurant, and its more aimed at families than the teenage market that MacDonald’s target. Pizza Hut tailors certain products for specific market segments. For example The Ice Cream Factory is obviously marketed at the children’s segment of the market. The recent promotion The Quad is aimed at families/groups of friends who can’t decide what to eat.

Pizza Huts Pricing Strategies

I think Pizza Hut uses competitive pricing, usually undercutting their competition by 3-4 pounds. I think their prices are also cost based because if they were market based they could up the prices of their products by 2 pounds and still undercut the competition. This does mean though that the quality of the products is probably lower than their competitors.

Pizza Hut use several marketing strategies, Pizza Hut uses pricing to attract customers away from their competitors, for example when                          they run promotion such as the current one with blockbuster. They also use penetration pricing; an example of this is that their prices are about 3-4 pounds cheaper then their competition.  

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How Pizza Hut gets Products to its Customers

This is a map showing where the Pizza Hut in Chichester is situated.

Pizza Hut’s location is suitable as it accessed easily from the dual carriageway, if it were situated in the city centre it would be harder to find to find somewhere park, also there might be more traffic. It is easily recognisable from the carriage way and it looks easily recognisable as you can see the neon lights spelling out Pizza Hut and it looks quite enticing as you can see all the people eating from the road.  

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