• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Pizza Huts Products

Extracts from this document...


Task 1 Pizza Huts Products Pizza Hut offers a variety of different Italian style products these range from Pizza to Pasta to Garlic Bread. They have a number of different types of pizza topping/base; their bases are quite diverse including deep pan, stuffed crust, Italian. Pizza Hut usually has a promotional base recent examples include, The Quad and The Twister. Their selection of topping cater for everyone's own taste with its range including meaty, cheesy, fishy and vegetarian styles of topping there should be something for everyone, and if you don't like any of them you can design your own topping. There range also includes pasta, salad and a selection of puddings. The pasta selection has the usual Lasagne, Spaghetti Bolognese and pasta in a cheese/meat sauce. Their salad range includes chopped up vegetables and other usual salad pieces. Their puddings selection includes cake, ice creams and sundaes. The quality of their products though not as high as 5* restaurants is not as low as its main competitors such as MacDonald's or Burger King. As the quality is higher so is the price with it sometimes costing twice as much MacDonald's and Burger King. The main differences between Pizza Hut and its competitors (e.g. MacDonald's) is that it has an image of a proper restaurant though really it is fast food dressed up as a restaurant, and its more aimed at families than the teenage market that MacDonald's target. ...read more.


Which of these Pizza restaurants do you prefer? A. Pizza Hut B. Pizza Express C. Dominoes Pizza D. Perfect Pizza 5. Do you think the quality of their food is? A. Very Good B. Good C. Average D. Poor E. Very Poor 6. Do you think their range of toppings is? A. Extensive B. Average C. Could be better D. Poor 7. How much would you be willing to pay for a medium margarita? A. �1-3 B. �4-6 C. �7-9 D. �10+ 8. Do you think Pizza Hut is good value for money? A. Yes B. No 9. Would special offers tempt you to buy at Pizza Hut? A. Yes B. No 10.If you go to Pizza Hut do you usually: A. Eat in B. Take out 11. Do you think their advertising coverage is? A. Extensive B. Good C. Could be better D. Poor 12. Do you feel that you are fully informed about the latest Pizza Hut offers? A. Yes B. No 13. Have you ever visited the Pizza Hut website www.pizzahut.co.uk? A. Yes B. No Task 3-Present and Analyse your Finding Results Table This first results table shows how many people gave answers for each question. Question A B C D E 1 42 38 N/A N/A N/A 2 20 22 38 N/A N/A 3 9 29 12 12 18 4 32 27 9 12 N/A 5 ...read more.


When I saw the advert for their twister promotion I didn't understand what it meant by twisted crust, as there was no picture of the Pizza itself. Increasing the amount of advertising would mean people were better informed of Pizza Huts latest offers. To improve Pizza Huts marketing they should use clearer advertising and more of it. Though doing this could prove costly it would inform more people of Pizza huts latest promotions. Priorities The most important thing that needs to be improved is the promotions part of Pizza Hut, which is pretty bad at the moment. This would be a long-term measure because they would need to make sure that they continually kept their marketing up to date. The next most important is to reduce the price of their salads, pasta and rinks etc. This is a long-term measure because it would a long time for an improvement to be seen. Next would be to increase the size of some of their restaurants and introduce take-away/Internet special offers. This would be a short-term measure because in improvement in takeaways and customers should appear straight away. The least important change would be to target other market groups, this isn't very important because they are already very successful with their current market segment. This would be a long term measure because it would take a while for other these people to go to Pizza Hut. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Promotional campaign for Pizza Pan foods in Malaysia

    For example, there are two category of pizza, which is either frozen pizza or non frozen pizza.Thus, for the success of company and to achieve our goals, we will emphasize on the advantages of frozen pizza by promoting in a way by saying "let frozen pizza cheer or refresh up you today".

  2. Marketing Thorpe Park and London Dungeons.

    You can book your hotel online or on the day but I would recommend booking online for a cheaper cost. Here are some of the hotels that are near by Thorpe Park. Customers could stay a night at one of the following hotels if they wanted to: Mercure Thames Lodge Hotel.

  1. Setting up an African restaurant on the Quayside in Newcastle.

    In order for this business to succeed many aspects of marketing will be involved. Who will own, control and manage the business? I have decided to operate as a sole trader because it allows me to have total control of the business costs and profits.

  2. With reference to your local area, would a new healthy fast food restaurant represent ...

    Finally I will do my conclusion and evaluation which will tie up my findings and state whether my business proposition of a healthy fast food restaurant would be successful. In my evaluation I will state what I could have done to improve on my coursework if I had more time.

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    Step 3: Plan Your Inventory Before I open my restaurant, you need to make sure it will be adequately stocked. To calculate basic stock accurately, review actual sales during an appropriate time period, such as a full year of business.

  2. After evaluating the local area of Moseley, I have realised there is a serious ...

    Market Research There are two main types of research, these are known as desk and field research. Field research is very expensive and time consuming, but the information gained is eye witnessed and is not a secondary resource. Desk research is done by using information through secondary sources, the information

  1. Analysis of research on the location of a new pizza shop.

    This led to the results of the questionnaire to unbiased statistics and results. I agree that there was enough information that was gathered we got results from about 15 people and this lead us to come to a final conclusion.

  2. Marketing research - To decide which products and services will be available in my ...

    Full-leg waxing - �12 * Full-arm waxing - �8 * Full-face waxing - �7 * Half-leg waxing - �7 * Half-arm waxing - �6 * Back waxing - �8 * Bikini waxing - �20 * Wedding henna - �50 * Henna - �6 per hand * Hairstyling - �15 *

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work