• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Poppets - marketing stratergy.

Extracts from this document...

Introduction

Methodology To carry out investigation of my coursework, I will do much research and then analyse this research. I will need to research into the marketing mix of Paynes, Product, Place, Promotion and Price. To do this I will use numerous methods of research; Survey Observations Taste test Internet E-mail Product placement I will then take the results of this extensive research and conclude how successful Paynes Poppets marketing strategy is compared to it main competitors in its markets. I will also carry out the above research into some of the main competitors of Paynes Poppets. Survey; I will conduct a survey into the popularity of Paynes Poppets throughout Britain and Pakistan. I will do this by issuing a questionnaire to 24 people; I will issue 12 in each country, two to each age group in each country. ...read more.

Middle

Observations; I will then secondly visit numerous shops and retailers both in Pakistan and England, and gather the following information; * What types of shops sell Poppets? * What percentages of the shop sell Poppets? * What type of shop sells the largest percent of Poppets? Then after Observing the availability of Poppets, I will then investigate Paynes Poppets physical marketing? I will do this by going into the shops as I have done before and observe the following aspects; * Does the shop market Paynes Poppets any where? * If so where is the Poppets advertisement situated? * How large and appealing is the advert? * Where are the Poppets situated? I will then further investigate into the marketing/promotion aspect by observing generally everywhere for any Poppets information, I will do this by simply observing my surroundings and find as many advertisement for Poppets as I can. ...read more.

Conclusion

* Do they promote they promote there product on the web? This section will inform me about the PROMOTION section of the marketing mix. Email; I will thirdly investigate using the method of email. I will contact Paynes via email at the following address; support@foxs.com, I will email them here and ask for them to send me a brochure and any marketing information for Paynes Poppets. This section will again inform me about Paynes Poppets PROMOTION, section of their marketing mix; however it will further inform me about their customer relations. Taste test; I will conduct a taste test between Paynes Poppets and their leading market competitor. I will be conducting this test using one person from each group which I have previously surveyed. This will help to inform me about the PRODUCT part of the marketing mix. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    The fact that relationship marketing is gaining focus nowadays is because of the realization that it is more profitable to retain the existing customers than running after new customers is today's maturing and competitive markets. The higher profits from existing customers come from larger share of purchases, recommendations and price premiums.

  2. creating a marketing proposal

    A common way to make pricing decisions is to calculate how much it costs to do a particular job or activity, and then add on a given percentage as a return for the job or activity. This is sometimes known as mark-up.

  1. Current Marketing Mix for Payne's Poppets.

    Payne's use product branding, this helps build a trust between consumers and the product. The consumers will buy the product knowing that is of sound quality and value for money. The Poppets product is a brand name and is evidence of Payne's using product branding.

  2. Business Studies Coursework

    As many people love to buy these certain products and there is more demand for these and people come to SportsDirect as it is well known and is known to have them. Sports trainers, coaches, and athletes usually go for the good and expensive sports equipment and accessories.

  1. Marketing coursework

    Section 6 Market research Market research is the collection of information about existing or potential products which uses a collection of primary and secondary research. It is crucial in a business as it can minimise risk and pay dividends and by making market research part and parcel of the business process.

  2. Marketing Strategy - Nintendo Gamecube

    This is because I think price is a very important factor in the video games industry because of the amount of competition in this market. Apr. 27 - 28 * Start putting together some slides for the aspect for presentation.

  1. Marketing a Pub Quiz Web Site

    Stakeholders Stakeholders are anyone with an interest or 'stake' in the business. To a stakeholder, it matters what the business does, and likewise, it matters to the business what the stakeholder thinks or does. Stakeholders are normally categorised into two types, these being Internal stakeholders and external stakeholders.

  2. Marketing research - To decide which products and services will be available in my ...

    The products that will be sold at my business will be the three separate brands of Max-Factor, Maybelline and No.7. These products will be suitable for all shades of skin colour but my business will also sell some products which are specialised to suit Asian skin.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work