• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Poppets - marketing stratergy.

Extracts from this document...


Methodology To carry out investigation of my coursework, I will do much research and then analyse this research. I will need to research into the marketing mix of Paynes, Product, Place, Promotion and Price. To do this I will use numerous methods of research; Survey Observations Taste test Internet E-mail Product placement I will then take the results of this extensive research and conclude how successful Paynes Poppets marketing strategy is compared to it main competitors in its markets. I will also carry out the above research into some of the main competitors of Paynes Poppets. Survey; I will conduct a survey into the popularity of Paynes Poppets throughout Britain and Pakistan. I will do this by issuing a questionnaire to 24 people; I will issue 12 in each country, two to each age group in each country. ...read more.


Observations; I will then secondly visit numerous shops and retailers both in Pakistan and England, and gather the following information; * What types of shops sell Poppets? * What percentages of the shop sell Poppets? * What type of shop sells the largest percent of Poppets? Then after Observing the availability of Poppets, I will then investigate Paynes Poppets physical marketing? I will do this by going into the shops as I have done before and observe the following aspects; * Does the shop market Paynes Poppets any where? * If so where is the Poppets advertisement situated? * How large and appealing is the advert? * Where are the Poppets situated? I will then further investigate into the marketing/promotion aspect by observing generally everywhere for any Poppets information, I will do this by simply observing my surroundings and find as many advertisement for Poppets as I can. ...read more.


* Do they promote they promote there product on the web? This section will inform me about the PROMOTION section of the marketing mix. Email; I will thirdly investigate using the method of email. I will contact Paynes via email at the following address; support@foxs.com, I will email them here and ask for them to send me a brochure and any marketing information for Paynes Poppets. This section will again inform me about Paynes Poppets PROMOTION, section of their marketing mix; however it will further inform me about their customer relations. Taste test; I will conduct a taste test between Paynes Poppets and their leading market competitor. I will be conducting this test using one person from each group which I have previously surveyed. This will help to inform me about the PRODUCT part of the marketing mix. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    Later on because of the competition many companies decided to diverge it's product from goods oriented to service oriented. For this purpose, the 4Ps proved to be restricted to some extent. A need for a new marketing mix for a service oriented firm was identified.

  2. Marketing Strategy - Nintendo Gamecube

    * How consumer tastes are changing. For example, next-generation consoles such as the Gamecube are now expected to deliver highly realistic graphics for the games it produces as well as a wide variety of games to choose from. People now compare the specifications of the various consoles on offer and the types of games that will be released on them.

  1. Business studies marketing coursework

    a company inform potential or existing customers about their products and encourage them to buy those products. Methods of Promotion: Sponsorship, Public relations, Advertising and Sales promotion are all methods of promotion: * Sponsorship; e.g. of sporting events, charity events or school events, where the business gives said event a

  2. Marketing coursework

    The different types of Primary market research I might use will be * Interviews - it would be the easiest way to find out information on the owner and what you need to do to start up a restaurant. * Surveys - i chose this method because it is the

  1. Research Methodology.

    QUALITATIVE RESEARCH TECHNIQUES Qualitative market research techniques include: * Group Discussions * Personal in-depth Interviews. * Expert Opinion Techniques In our case, we would be using a modified form of personal interview, because there would be a researcher, but he/she would be merely assisting the respondents in answering the questions and would be observing the non verbal communications.

  2. business coursework

    I also will be able to interact with the consumers themselves and hear their own suggestions. I will use open questions in my questionnaire so that consumers will be encouraged to suggest improvements or discuss some things in more detail.

  1. Business Studies Coursework

    The bad thing about it is that it can be overcrowded a lot of the time and sometimes it takes long if you live far away or cannot get the bus or car. Which location and Why? The location I have picked is Lakeside, because it has many competitors like JD, SportsDirect, ProDirect, Nike Town, JJB, and many others.

  2. Marketing research - To decide which products and services will be available in my ...

    As part of my research I conducted an interview with Parul Sayania, who is the owner of a similar business in Leeds. I asked the question "What are your biggest/ main costs?" Mrs. Sayania informed me that her biggest cost for the products she buys is wax.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work