Product knowledge is very important to an employee as this will help with preparation for selling. For example if a customer comes into a shop they will be expecting the employee who’s serving them to have knowledge of the product as if they cannot answer the questions and talk about the product and its benefits they could lose that customer and will be known as a terrible organisation as they cannot train, provide information to employees to provide to customers.
It’s is vital that employee realises a customer’s needs whilst helping them. For example a customer comes in a store to buy a computer but they are not sure what sort of computer is appropriate for them it is a job for an employee to recognize and sell something appropriate. Example a customer may want to buy a computer which has everything like good hard drive, memory, big screen and which is easy to use and good quality; therefore employee should find suitable one for them. Rather than suggesting any computer saying it good just to get the sales done and that’s not what a customer is looking for.
