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Present Proposals for Improvements to customer service to LegoLand Windsor.

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Introduction

Present Proposals for Improvements to customer service to LegoLand Windsor. Introduction: In this assignment I will research a business through either the Internet or visiting the actual location and describe what type of customer service does that business have. I will pass judgement by listing all the facilities that the business has installed to facilitate and benefit their customers. I will base my research on the Legoland theme park in Windsor as it has a lot of factors to talk about in my assignment and will prove quite interesting in my understanding in what good customer service is. For task 2 I will describe the Acts of Parliament that protects customers and relate each Act according to how it will affect an customer at Legoland. I will then take another business and I will observe all the factors that has been asked of me to do, such as make notes like the "friendliness that the business makes to its customers" to questions like "What are the conditions of hygiene to the customers", all of which will be taken in to account into an overall conclusion to how that business gives satisfaction to customer service. I will visit Mc Donald's in Hounslow, being as its a very busy environment it will test their behaviour to all the elements that could effect their service and observe how they deal in those predicaments. I will then interpretative my opinion on how Mc Donald's could improve there business through an oral presentation. For task 5 I will obtain information on how an organisation monitor customer service and explain on how Legoland would take out to improve and increase sales for the long term future. Task 1 and Introduction to Legoland I have chosen to visit Legoland Windsor as my organisation, Legoland has 150 acres of wooded landscape. It is set on a beautiful site, nine million families within our target age range. ...read more.

Middle

The server Written communication I got this leaflet from a library. It has all the information the public need to know about Legoland. It has six different languages for everyone's needs, it gives the statistic information, opening times, advance booking, season passes and where how to get there. It is a very vibrant and bold leaflet. This leaflet is all you need to know about Legoland. It has a big and colourful writing for children to read and uses words like "excitement", "hours of fun" "nothing better". These words are emphasised many times to make Legoland sound fun and interesting. Legoland manufactures many leaflets in order to persuade little children and parents to visit. LEAFET * Here in a leaflet, I got from the front desk It tells the public when the opening times are for certain attractions. The second Leaflet is a addition feature that Legoland have added as their last and closing days to their seasonal year. It is shown in a very bright and vibrant layout with space Legoland character shooting a space war over the miniature site attraction. It would attract people into to going to this event but the thing that would put people off is the times that the fireworks will be displayed which is the late evening so some people might need to leave, so they have to miss that event, if it was some other special event that can proceed in the day then the turn out could be large. N/A N/A These are the four acts which protect customers 1)Consumer protection Act 1987 This act states that all goods brought should be safe to use, and prices should not be displayed in a misleading way. Legoland would have to abide by these rules. For example, the price of goods should not be displayed in a confusing way. The price should be bold so customers can clearly see and understand them. ...read more.

Conclusion

b) Availability of goods. From time to time McDonalds do have a wider variety of extra value meals but only for limited time period such as the new Chinese themed meals. As in a any other working day you would go into have lunch at their restaurants you would find yourself limited amounts of foods to choose and soon enough you would become fed up of eaten the same thing time and time again. Mc Donald's could improve this by introducing more different extra value meals and fixing them into the ordering system in the restaurant so they become a regular fixture. How businesses monitor customer satisfaction Legoland monitor the number of customers by looking at their level of sales. If their sales are low, this means that the numbers of customer's visits are low. This may be due to high price unhelpful or rude staff or validity of goods/services. Legoland monitors the level of sales by seeing if the sales have increased. This means that more customers are buying more. If the sales are rising this may indicate that customers that customers are happy with the service or find the goods at a reasonable price. Legoland monitor feedback by asking their customers to fill a form on their service. If a customer went into a shop to purchase a magazine and was unable to find it, he/she says thank you. This is a method of feedback as the customers was happy with their good/service. Some businesses issue surveys to their customers because then they can detect if people are happy with their good/service. Legoland monitor repeats business by checking the name and address of a person and how many times his names appears. For example a man buys a jumper on credit card. It shows the name and address. Another day, the same man returns and purchases a jacket, his name will appear again. Therefore the company can conclude that this is a frequent customer. Unit 3 Customers and consumers Element 3.3 Providing Customer service. ...read more.

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