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Presentation of XPLODER choclate bar

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Chocolate Presentation Introduction We want to achieve a chocolate bar that creates a whole new tasting, eating sensation that has never been experienced on the market before. We plan to make our product carbon neutral and the packaging is to be recyclable. In the product we use organic cocoa to put the use of artificial flavourings to a minimum. Where the XPLODER bar is carbon neutral people will feel good about buying a XPLODER bar and may even pick it over other leading brands. We have made a promise that for every 2500 bars we sell we will plant a tree in a rainforest. The offset cost will be calculated and added to the retail price of the XPLODER bar. The terms of reference used was a questionnaire containing colour, filling, age and the cost. Name I chose the name XPLODER because it seems to appeal to male teenagers who are my target market. I chose the name because it sounds dangerous and exciting. It also is a new product which some people try out of curiosity and find out they love it. They express this by buying one everyday or every other day. ...read more.


It can include any physical store as well as virtual stores on the Internet. Promotion - Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations. ...read more.


Here is an example of what the billboard adverts will look like. We chose it to look like this so people would instantly recognise it and will be blown away with the graphical design of the advert as it has never been done like this before. Questionnaire Results The results of the questionnaire that was sent out to 20 teenagers are as followed: The results show that the most likely age group to buy the XPLODER bar are 13 - 15 year olds. The results show that black was the favourite colour and red was the second favourite colour. The results show that caramel is the favourite and crackle is the second most popular among young people. This set of results came back as teenagers happily paying 80p-95p on a chocolate bar. These results show that most teens would pay a little bit more if the chocolate bar was Carbon Neutral. Conclusion I think the product in hand would work because it appeals to young people and stands out from the rest of the chocolate bars. I think the design is good and texture we plan to achieve is good but the one thing I would change is the amount of people surveyed and the geographical spread in our market research. This would achieve more accurate results across the United Kingdom instead of just the south west of England. ...read more.

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