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Price snacks LTD
- Essay length: 6996 words
- Submitted: 24/02/2008
The first 200 words of this essay...
Section one 2
Section two 3
Market research methods 3
Section Three 5
Information collection table 5
Section four 6
Packaging for snack foods 6
Results and analysis of questionnaire 12
Section six 18
Consumer panel 18
Section seven 20
Section eight 21
Section nine 22
Most likely competitors: 26
Section eleven 27
Product design 27
Section twelve 28
Target market 28
Section thirteen 29
Section fourteen 32
Section fifteen 33
Product life cycle 33
Price's snacks are a public limited company, which is aiming to take the snack world by storm. The company has been running for a long time but to no big effect, they sell a range of savoury products such as crisps, cracker etc. Price's snacks head office is located on the same site on an industrial estate on the edge of Bristol. They started out just selling plain flavoured crisps which have been
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