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Price snacks LTD

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  • Essay length: 6996 words
  • Submitted: 24/02/2008
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GCSE Marketing and Markets

The first 200 words of this essay...

Section one 2

Introduction 2

Section two 3

Market research methods 3

Section Three 5

Information collection table 5

Section four 6

Packaging 6

Packaging for snack foods 6

Questionnaire 9

Sampling 11

Results and analysis of questionnaire 12

Section six 18

Consumer panel 18

Section seven 20

Section eight 21

Census 21

Section nine 22

Mintel 22

Most likely competitors: 26

Section eleven 27

Product design 27

Shape 27

Section twelve 28

Target market 28

Section thirteen 29

Pricing 29

Section fourteen 32

Section fifteen 33

Product life cycle 33

Section one

Introduction

Price's snacks are a public limited company, which is aiming to take the snack world by storm. The company has been running for a long time but to no big effect, they sell a range of savoury products such as crisps, cracker etc. Price's snacks head office is located on the same site on an industrial estate on the edge of Bristol. They started out just selling plain flavoured crisps which have been

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