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Price snacks LTD

Extracts from this essay...

Introduction

Section one 2 Introduction 2 Section two 3 Market research methods 3 Section Three 5 Information collection table 5 Section four 6 Packaging 6 Packaging for snack foods 6 Questionnaire 9 Sampling 11 Results and analysis of questionnaire 12 Section six 18 Consumer panel 18 Section seven 20 Section eight 21 Census 21 Section nine 22 Mintel 22 Most likely competitors: 26 Section eleven 27 Product design 27 Shape 27 Section twelve 28 Target market 28 Section thirteen 29 Pricing 29 Section fourteen 32 Section fifteen 33 Product life cycle 33 Section one Introduction Price's snacks are a public limited company, which is aiming to take the snack world by storm. The company has been running for a long time but to no big effect, they sell a range of savoury products such as crisps, cracker etc. Price's snacks head office is located on the same site on an industrial estate on the edge of Bristol. They started out just selling plain flavoured crisps which have been developed to meet the customer's demands. The current range of products has been on the Markey for a twelve month period and sales are at a steady rate. The directors have decided to develop a new product that is where I come in I will have an important role in developing this new product for price's snacks. The two owners of this business are Ryan Crilly and Alex James; they have invested £300,000 hoping to make a healthy profit. My role in the business is the marketing director I will handle the marketing side of things, I will be conducting a number of things. I will conduct market research to help the company understanding the snacks market and to help make vital decisions. I will also be designing a packaging for the new product trying to make it as enticing as possible. Section two Market research methods Market research is a very effective way of finding out what customers want and need.

Middle

It is most sold and therefore the most consumed * The prices that price's snacks should use for a 50g packet is £0.35p this is because this is the average price used by the competitors (minimum price is £0.27 and maximum is £0.49) however a majority are near to ).35 * Finally, all competitors charged the same price for various other flavours. This is very common for a majority of crisps, and consumers are used to this. Price's Snacks should follow this rule as to not fall out of the pattern. Section eight Census Since 1801 and every 10 years, every individual who is usually a resident in this country will take part in the census; this even includes British citizens whom are abroad on brief postings with the armed forces and even those sleeping rough. The census is a periodic analysis of the population - it asks the same questions everywhere and covers every individual simultaneously. This makes information easy to compare, and therefore making it easy for central and local government, health authorities and other organisations to target their resources more effectively. The census is pretty accurate as it is a necessary process. The census covers a wide range of questions, ranging from sex and age to accommodation and relationships (and plenty others). However, this survey is conducted every 10 years. 10 years is a long period of time and changes could quickly occur - for example, a family of two parents and two children could easily increase to a family of one parent and four children in this time period. It is useful for the government in particular, as the census is used by them to plan housing, education and health and transport services for years to come. This is why it is important that every section of the government is representing fully. From the graph above, I can now see that the population of females is only just slightly above the population of males in general.

Conclusion

Section fourteen Packaging design Packaging description Above is my final packaging design I have based the design on my research and personal experience. First the colour, I chose green as it is the traditional colour for the cheese and onion flavour and is easy on the eye. I used the blue and red stripes as a logo as it contrasts the green colour which makes it stand out and be remembered. As my research showed a promotion was a good way to entice the customer, so I used a free car promotion which I placed in the bottom left hand corner. I then put a picture of the crisps on the right of the packaging to bring out the customers imagination. The gold trimmings at the bottom and top of the crisps are used to make the crisps look more special due to the colour gold being associated royalty and trophies. I put a small description of the product on the back of the packaging and all the required information like the best before date and the nutritional requirements. Section fifteen Product life cycle Introduction This part of the product life cycle will be mostly promoting and marketing the product or products that are going to be sold. This will involve persuading big companies like tesco, Sainsbury's etc to take orders and also small companies like newsagents and small supermarkets. Growth This part of the product life cycle will involve a certain amount of advertising to keep the products profile up. This stage should have the product in many of the major supermarkets as this will help it grow more. Maturity This part of the product life cycle is when the product has reached its full potential. At the end of this section the product will start to decline so I think this would be a good time to start thinking of developing a new product. Decline This part of the product life cycle is when a new product should be brought out to support the current product. ?? ?? ?? ?? 21 Ryan Crilly 11 Blue GCSE Business Studies

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