• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15

Primark and Blockbuster Describe the main aims and objectives of the business and the external factors which have affected the ability of the business to achieve them.

Extracts from this document...


´╗┐Charlie Stuart Class: 12f ? Describe the main aims and objectives of the business and the external factors which have affected the ability of the business to achieve its aims and objectives. -Analyse how marketing activities, enterprise skills and teams have contributed to the success of the business Task 1 ? Aims and Objectives All Businesses have a variety of goals that they aim to achieve and most businesses do achieve their goals. When they do they set their business with a much bigger goal that they will then try and reach. The common aims of business are to aim to make profit so that the owner can expand the business even bigger and which will influence the way that they behave. Some of the common aims are stated above and also explained in details below. The business I have chosen is Primark. First Primark store was opened in June 1969 in Mary Street which is where the Headquarter is also located. The business sells a variety of clothing, shoes and home ware such as curtains, pillows/cushions, rugs and simple bathroom equipment e.g. toilet seats. Primark has 238 and 156 store just in United Kingdom, 38 Stores in Ireland and etc. Primark?s goals are mainly to provide what the public needs in a good quality and a low priced way. Seeing as Primark does not charge much money for any of the products that they sell, people should be realising that the product would not last very long as more expensive products that we would get from other store. The prices for Primark?s Products are all based on the quality of the product and its use which will all be taken into account when they price their products. Primark?s business aims and objectives Primark aims for increased sales by placing sales on a daily basis such as at the end of every season. ...read more.


In Primark's bid for world class, cutting edge management of its ethical auditing programme, it has signed a deal with BSI Management Systems for the provision of Entropy Software. The investment in Entropy Software is a key part of Primark's ethical trade strategy, which will help calculate all supplier audits, non-conformances and remedial actions and also allow it to be managed through the Entropy Software platform, with much greater global visibility and management control. This means that Primark would either be on the same level or ahead of most of their competitors with this software installed at their stores. However, Primark lacks on online shopping whereas M&S have an online shopping which gives M&S a head start and gives the leading position to them. This affects Primark because they do not own an online shopping system which most people shop on. Online shopping is one of the most essential things for Primark as most people are lazy now-a-days and shop online. Moreover, most people tend to check out the new products that Primark has and customers will also want to find out if any products are on sale at Primark through online as well as shop. Environmental factors: Environmental factors can affect the business because if there was certain changes in the climate and environment. For example, if there was a sudden change in the sea levels, which would certainly have an effect on the transportation of supplies for Primark. If the goods are delayed for some time, this would decrease the sales for Primark and making them lose their potential customers that they have worked so hard to gain. Marketing activities: Marketing mix Blockbuster has been applying huge amount of effort in achieving their aims and objectives and in being successful. Factors such as marketing mix, they are providing the best product they possibly can. The products are high in quality, and original. ...read more.


So global leadership is still highly stated with blockbuster, they still are in front of Netflix, they are still the best rental type. All this because they knew what they were doing. The 4ps were defined well. So the right pricing, good quality products, and so on. Blockbuster may of have been deflected in many ways but they stood their ground and did achieve their biggest aim of global leadership in the rental retailing world. Manager response to the success of business in achieving their aims and objectives In order to reach the aims and objectives, the manager gives me an answer of management and control. In the discussion the role of the manager attention was drawn to the motivation of staff and importance of control over the performance of other people?s work. Organisation implies control. A social organization is an ordered arrangement of individual human interaction. Control process help keep them conformant to the rational plan of organizational. Organization requires a certain amount of conformity as well as the integration of diverse activities. It is the functional of control to bring about conformance to organisational requirement and achievement of the ultimate purpose of the organizational. This shows that team work is an important factor in running blockbuster rental retailers. Control and management is essential in order to get the best out of the staff as a manger. In order to reach the max potential to gain the organizational aims and objectives you will need control on the staff. Furthermore you need control over the 4ps in order for the business to succeed in their aims and objectives. Control over the 4ps is essential. Control over the 4ps meaning full success on the business profit lines and aims and objectives. 4ps meaning control on place, product, promotion and price. The business needs to know what has the best meaning of customer needs is. They need to find out their expectation and what they can afford. This can help the business achieve their aims and objectives. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. sainsburys. The aims and objective of Sainsburys are very straightforward

    Sainsbury's know that the more easier shopping is at their stores the more customers will come back to shop. By exceeding customers expectations they will want to be ahead of how the customers thinks and shops by Sainsbury's doing this they no that they can make life easier everyday when

  2. Aims and Objectives of Woburn Safari Park and Thomas Cook.

    The customers couldn't come back on the required date so they had to miss their return plane, this is where ABTA comes in and pays any costs to get the customer back home. To the industry: Thomas Cook can give business trips to other industries and companies for cheaper.


    Promotion Apple promotes their products in many ways. There are always adverts in newspapers, magazines for Apple Products. Recently pictures like the one below have been appearing on billboards for apple stores worldwide. Unlike Apples competitors, Apple do not advertise much on TV, this is because they do not need to.

  2. Aims and Objectives of two contrasting organisations (boots and oxfam)

    well established would affect the following stakeholders; Shareholders - would be winners because if new stores were opened they they would gain more service and customers and therefore make more money. Suppliers - would be winners as they would be gettingg more business as they would have to supply for the new stores.

  1. Irish Ports: P.E.S.T. analysis

    Power of buyers: The buyers, or customers, for a port are all the ferry companies that interact and operate out of it. So if there are a number of ferry companies operating for a port, this makes the power of the buyer more moderate; otherwise the power of just one company can monopolise the port.

  2. Business Enterprise coursework

    schemes so my target market will expand and hopefully it will bring in more net profit. This shows as that the highest percentage of the people who brought from my competitors is likely to earn the least amount of money, for example 0 to 10,000 & 10,000 to 20,000, which

  1. Task 4: What is the most important factor for generating repeat purchase at the ...

    However the manager said in the interview (see appendix 4) that the quality of their food is the good. Everyone has their own opinion and the food in the canteen does not reach the standards that they expect. In my opinion I think that the quality of the products is good.

  2. The Influence of Stakeholders on Toyota and Sainsburys.

    Suppliers and Owners share a common interest because they both have the same goal and are both trying to make Profit which gives them a common interest because the Supplier is trying to sell their Product to large Organisation for Profit and the Owners are also trying to sell the Suppliers products for Profit.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work