• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15

Primark and Blockbuster Describe the main aims and objectives of the business and the external factors which have affected the ability of the business to achieve them.

Extracts from this document...

Introduction

´╗┐Charlie Stuart Class: 12f ? Describe the main aims and objectives of the business and the external factors which have affected the ability of the business to achieve its aims and objectives. -Analyse how marketing activities, enterprise skills and teams have contributed to the success of the business Task 1 ? Aims and Objectives All Businesses have a variety of goals that they aim to achieve and most businesses do achieve their goals. When they do they set their business with a much bigger goal that they will then try and reach. The common aims of business are to aim to make profit so that the owner can expand the business even bigger and which will influence the way that they behave. Some of the common aims are stated above and also explained in details below. The business I have chosen is Primark. First Primark store was opened in June 1969 in Mary Street which is where the Headquarter is also located. The business sells a variety of clothing, shoes and home ware such as curtains, pillows/cushions, rugs and simple bathroom equipment e.g. toilet seats. Primark has 238 and 156 store just in United Kingdom, 38 Stores in Ireland and etc. Primark?s goals are mainly to provide what the public needs in a good quality and a low priced way. Seeing as Primark does not charge much money for any of the products that they sell, people should be realising that the product would not last very long as more expensive products that we would get from other store. The prices for Primark?s Products are all based on the quality of the product and its use which will all be taken into account when they price their products. Primark?s business aims and objectives Primark aims for increased sales by placing sales on a daily basis such as at the end of every season. ...read more.

Middle

In Primark's bid for world class, cutting edge management of its ethical auditing programme, it has signed a deal with BSI Management Systems for the provision of Entropy Software. The investment in Entropy Software is a key part of Primark's ethical trade strategy, which will help calculate all supplier audits, non-conformances and remedial actions and also allow it to be managed through the Entropy Software platform, with much greater global visibility and management control. This means that Primark would either be on the same level or ahead of most of their competitors with this software installed at their stores. However, Primark lacks on online shopping whereas M&S have an online shopping which gives M&S a head start and gives the leading position to them. This affects Primark because they do not own an online shopping system which most people shop on. Online shopping is one of the most essential things for Primark as most people are lazy now-a-days and shop online. Moreover, most people tend to check out the new products that Primark has and customers will also want to find out if any products are on sale at Primark through online as well as shop. Environmental factors: Environmental factors can affect the business because if there was certain changes in the climate and environment. For example, if there was a sudden change in the sea levels, which would certainly have an effect on the transportation of supplies for Primark. If the goods are delayed for some time, this would decrease the sales for Primark and making them lose their potential customers that they have worked so hard to gain. Marketing activities: Marketing mix Blockbuster has been applying huge amount of effort in achieving their aims and objectives and in being successful. Factors such as marketing mix, they are providing the best product they possibly can. The products are high in quality, and original. ...read more.

Conclusion

So global leadership is still highly stated with blockbuster, they still are in front of Netflix, they are still the best rental type. All this because they knew what they were doing. The 4ps were defined well. So the right pricing, good quality products, and so on. Blockbuster may of have been deflected in many ways but they stood their ground and did achieve their biggest aim of global leadership in the rental retailing world. Manager response to the success of business in achieving their aims and objectives In order to reach the aims and objectives, the manager gives me an answer of management and control. In the discussion the role of the manager attention was drawn to the motivation of staff and importance of control over the performance of other people?s work. Organisation implies control. A social organization is an ordered arrangement of individual human interaction. Control process help keep them conformant to the rational plan of organizational. Organization requires a certain amount of conformity as well as the integration of diverse activities. It is the functional of control to bring about conformance to organisational requirement and achievement of the ultimate purpose of the organizational. This shows that team work is an important factor in running blockbuster rental retailers. Control and management is essential in order to get the best out of the staff as a manger. In order to reach the max potential to gain the organizational aims and objectives you will need control on the staff. Furthermore you need control over the 4ps in order for the business to succeed in their aims and objectives. Control over the 4ps is essential. Control over the 4ps meaning full success on the business profit lines and aims and objectives. 4ps meaning control on place, product, promotion and price. The business needs to know what has the best meaning of customer needs is. They need to find out their expectation and what they can afford. This can help the business achieve their aims and objectives. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. Reception duty

    the client has any problem they can discuss during consultation and the therapist can advice the client in right direction. b. Regular Clients Regular clients doesn't need consultation as the therapist already have their information but I willing to have different treatment than may require test before treatment.

  2. Irish Ports: P.E.S.T. analysis

    Power of suppliers: The suppliers of the Irish Port Industry have comparatively little power. These are the companies and firms that build and look after the amenities and utilities of the port. Their power is weak. Applying the five forces analysis in some cases can help a management understand that

  1. How does Cadburys discover potential competitors?

    Dairy Milk, Crunchie,Bournville, Flake to name a few. Nestle struggles for this category because they only have one significant success, Galaxy. The main reason to the success of Cadbury's in this category is the fact that they have been in the market for decades, and know what we, the consumers, want to buy.

  2. How will the aims and objectives of Virgin change in the future?

    Possibility of being bankrupt - All losses are yours - Liable for law suits Whereas the advantages for a public limited company are: - Liability is shared - The work load is shared - All losses are shared - Decisions are shared The above shows the disadvantages of being a

  1. EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

    During the last 5 years, Apple incs share price has steadily increased and remained above the benchamarks. THEORY OF MARKETING MIX In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services.

  2. Business Enterprise coursework

    Closed Questions- A question which has a limited number of logical answers (e.g. 'yes' and 'no'), as opposed to an open or open-ended question To find out my target market I will use a questionnaire to see who likes my product the most and to see how I could improve

  1. Unit 5 - Customer Service

    Marketing Officers are also responsible for the following: * Planning and execution of promotional advertising strategies. * Co-ordinating the production of key promotional publications. * Copywriting for print and electronic materials, publications, newsletters, mail shots etc. * Development of relationships with external publishers and agencies.

  2. Business Plan. This Coursework will enable me to know how to set up ...

    There would be two (2) methods used to fulfill this task. Primary Research is first-hand information that is relevant and specific to the business. This will also be an advantage for the tuck shop. I will develop my own questionnaires to begin my research and interview 15 students for it to be completed.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work