Produce a marketing strategy for a new or existing product

The first 200 words of this essay...

o : Sturrock

From : Jameeda Bashir

Date : September 2002

Ref : Marketing

INTRODUCTION

The aim of the report is to produce a marketing strategy for a new or existing product. I have chosen to base this report on Cosmopolitan, a successful woman's monthly magazine. I have chosen this because it has a loyal readership and is currently market leader in its field.

Women's Monthly Periodicals

Adults

Mens

Womens

(000s)

(%)

(000s)

(%)

(000s)

(%)

Cosmopolitan

1915

4.1

331

1.5

1585

6.6

Marie Claire

1690

3.6

223

1

1467

6.1

Vogue

1272

2.7

259

1.1

1013

4.2

Elle

951

2

131

0.6

820

3.4

New Woman

660

1.4

46

0.2

613

2.6

Red

585

1.3

52

0.2

533

2.2

Above is a copy of the current readership figures for the UK's top Health, Beauty and Lifestyle Woman's monthlies. As the figures