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Produce a marketing strategy for a new or existing product

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  • Essay length: 3444 words
  • Submitted: 01/01/2004
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GCSE Marketing and Markets

The first 200 words of this essay...

Marketing

In this unit I will need to produce a marketing strategy for a new or existing product. The company that I have chosen is boots. My strategy will need to include evidence and information about:

* how the strategy is based on the principles of marketing

* How I have used sources of primary and secondary marketing information

* How I have analysed the impact of the external environment on your marketing decisions

* How I analysed the marketing context and decided on an appropriate strategy

* How I have developed a coherent mix of strategies to meet consumer needs.

I will also need to produce an oral presentation. First I will define what are marketing and its principles.

Marketing is a way of advertising something. It is a way of thinking.

Market

The set of actual of potential users/customers.

Market area

A geographical area containing the customers/users of a particular firm/library for specific goods or services.

Market demand

The total volume of a product or service bought/used by specific groups of customers/users in a specified market area during a

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