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What was the target Variance
Not met? Analysis
What next
The profit Target for the first year of training was not achieved, because of the summer holidays. People are going away to others countries, and sometimes the weather is not that good and there’s the credit crunch.
Winter
Summer
Every organization sets Targets to give them a sense of direction to where they are in the industries. Emni has to own targets to monitor their progress.
It appears that Emni was over ambitious because the sales-which are relatively high when considering that Emni is a new restaurant and most people would come to the restaurants when there, are sales.
The second sale-expected to exceed the previous year by about 20% but, however this was not achieved because the pound was strong so people went away instead of staying here in London. The increase rate went up 3x that’s why people have to stay here.
Emni had incurred a lot of over head costs because the business was new, as well as that Emni has an effective marketing strategy to attract and maintain. They have many customers even though they don’t have a disposable income because there is not enough money.
Even though they have a good marketing strategy, their income is not that good, and that is why people come back to buy the cheaper food and that’s how the restaurant is getting less money.
The profit when it is compared with the sales figure is above 100%. It is similar to what is obtained to the industry.
You can say that an interview with Mr Hanan has shown that the business has passed the break even point. He anticipates future growth to be positive for him. A recent meeting with the potential shareholders indicates that people would like ti invest in his business.
Because of the downwards trends in sales, Emni’s mid-term objectives i.e. to have the largest share in the market and to expand into Camden, but for the meantime it is put on hold. Mr Hanan explained that it is best to make Emni, Upper Street the flack shape of the Emni brand before it can start expanding else where.
For the external influences, there are 3 strands. The first one is the location which is in Upper Street, off Camden Passage, near Angel tube station. There are lots of cars and noise around the restaurant.
The second one is that Emni has a lot of competitors. There are lots more other Indian restaurants and other cultured restaurants. They have other competitors, like pubs and other shops that sell food and drink for people.
The third one is that Emni’s want to recycle, but the only thing that is holding them back is the government, because they don’t let it happen, they say that it is illegal to recycle glass and bottles and throw it away. They also have to throw the rubbish away in the bin.
By Wahida Begum10T
